From October this year, AMP Flexible Lifetime Protection will be rolled out to Bendigo Bank’s 460
branches.

AMP Director Product Manufacturing Paul Sainsbury said the alliance with Bendigo Bank gives
AMP an opportunity to build a strategic relationship with a highly regarded financial services
institution and broaden its distribution reach to Australians needing quality wealth solutions.

“AMP aims to develop new channels that give more Australians greater access to financial advice
and important products such as life insurance,” Mr Sainsbury said.

“AMP’s alliance with Bendigo Bank demonstrates our commitment to achieving this aim and our
capability to provide our partners with the necessary support, training and development for their
financial planners and other advice providers.

“We were able to innovatively tailor a life insurance solution and provide support services that
suited the needs of the Bendigo Bank network and ultimately its customers,” Mr Sainsbury said.

Bendigo and Adelaide Bank Executive Retail Dennis Bice said Bendigo Bank wanted to partner
with a strong brand with proven experience in the life insurance space as well as an established
and supportive service model.

“The bank recently launched its transition to advice program, an investment which will allow us to
have more meaningful conversations with our customers and ultimately drive better outcomes for
them,” Mr Bice said.

AMP has developed an ongoing training and support program tailored for both the bank’s
experienced financial planners and new personal advisers.

“The training and support that AMP offers was a vital part of their offering to help us successfully
achieve this transition and our alliance with AMP enhances the bank’s wealth management
offering,” Mr Bice added.

Initially, more than 60 of Bendigo Bank’s 460 branches will have staff trained to provide limited
personal advice on Tier One products including insurance, superannuation and managed funds.

“However, it’s the bank’s aim to have an accredited representative in every branch to enhance the
range of advice solutions available to our customers,” Mr Bice concluded.

AMP’s Flexible Lifetime Protection Trauma Cover Optimum recently won Trauma Product of the
Year at the 2010 AFR Smart Investor Blue Ribbon Awards.

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