The seven new portfolio providers and the funds offered, include:

Aviva Investors Australia Ltd

• Dividend Builder
• Core Opportunities

Millinium Capital Managers Ltd

• Millinium Dividend Income Portfolio Prime Value Asset Management Ltd
• Prime Value Growth Portfolio
• Prime Value Imputation Portfolio

Clime Asset Management Pty Ltd

• Clime Concentrated Australian Equities Portfolio

Lonsec Limited

• Lonsec Australian Equity Core Portfolio
• Lonsec Australian Equity Income Portfolio

Morningstar Australasia Pty Ltd

• Morningstar Australian Equities Growth Portfolio
• Morningstar Australian Equities Income Portfolio
• Morningstar Australian Equities Balanced Portfolio

Armytage Pty Ltd

• Enhanced Leaders Fund
• Strategic Opportunities Fund

Commenting on these new offerings, Chief Executive Officer of Investorfirst, Mr Darren Pettiona, said “The HUB24 platform now offers 25 portfolio managers, with 54 nonunitised funds, making it the most extensive non-unitised fund provider in the Australian marketplace. In addition, we expect to add more branded portfolio managers throughout the first half of this calendar year.

“A further unique characteristic of HUB24’s product offering menu, is that it now comprises all of Australia’s leading, independent research providers in a portfolio manufacturing capacity, including Lonsec, Morningstar, Standard & Poors and van Eyk.”

Supporting HUB24’s broad-based platform offering, is its unique, proprietary technology and the strong industry experience of its’ team, which has enabled it to overcome many traditional obstacles restricting fund manager / portfolio provider participation. More importantly, its scalability ensures the platform can continue to grow and service the needs of all of its’ stakeholders, with continued innovation planned.
This has proven a clear benefit to end investors, with many of the independent financial advisers utilising HUB24, being empowered to not only respond to newly heightened client demand for more customised and open investment guidance, but also deliver a fully integrated investment process that makes the adviser’s practice more efficient and comprehensive.

At the same time the end investor is receiving “best-of-breed”, tax advantaged, direct portfolio exposures, managed by an array of investment professionals.

Mr Pettiona added that “We strongly believe that non-unitised portfolios will be the future of how Australians invest in domestic assets, particularly equities and fixed interest, and any financial adviser who does not embrace professionally constructed, non-unitised portfolios will be doing a disservice to their clients, in addition to possibly jeopardising their fiduciary duties.”

This paradigm shift is supported by early adopters such as the long established and leading national dealer group Matrix Planning Solutions (Matrix).

Matrix Managing Director, Mr Rick Di Cristoforo said, “HUB24 promotes a more efficient and transparent platform option for our advisers and we’d like to see more professional portfolio managers providing, lower cost, tax advantaged, non-unitised options to benefit our investors in the future.”

HUB24’s Mr Pettiona is confident that there will be a shift in the balance of power to funds management groups supporting non-unitised options, and he believes it could even be as dramatic as the growth experienced by wholesale managers versus retail managers throughout the 90s.

Mr Pettiona concluded, “Portfolio managers who resist this future demand and worldwide industry trend, may find themselves marginalised in what is expected to be a rapidly evolving marketplace. The future of the non-unitised sector within the Australian financial services industry is definitely on the rise and HUB24’s significant, ongoing investment in efficient technology solutions will ensure that it continues to attract the support of fund managers and dealer groups alike. We expect strong growth to occur in our business throughout 2011-12.”

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