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AustralianSuper today announced the appointment of Nickie Scriven to the newly-created position of Head of Brand.  Ms. Scriven started with AustralianSuper yesterday.

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Ms. Scriven will report to James Coyle, General Manager of Marketing and Communications.

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Mr. Coyle said that Ms. Scriven will play a key part in achieving AustralianSuper’s objective of becoming the iconic brand in the Australian superannuation industry.

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“The new position of Head of Brand has been established to ensure the AustralianSuper brand continues to develop strongly.

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“Brand strength is a key driver of growth and scale and scale is the key means by which AustralianSuper will continue to deliver improved benefits to our members.  These benefits include reduced costs through scale economies and the negotiating power that allows us to provide our members with better products and services, a better group insurance offer and a better suite of member educational materials.

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“This is a very important role for the fund and I am looking forward to Nickie driving the development of our brand as the leading superannuation brand in the country.”

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Ms. Scriven has extensive experience in strategic marketing across retail and financial services. Before joining AustralianSuper, she was founder and director of investment and marketing consultancy Budding Enterprises Australia. Previous roles also include Media Strategy Principle – Strategy and Marketing for NAB and Group Advertising Sales Manager for News Limited.

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Ms. Scriven has a Bachelor of Arts in Performance Studies and a Masters of Marketing from Monash University.

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