AdviserVoiceThe Santa Claus effect https://www.adviservoice.com.au/2012/12/the-santa-claus-effect/ Financial planner information & financial planner education/CPD - AdviserVoice Tue, 21 Jul 2026 21:00:22 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.2 The Santa Claus effect https://www.adviservoice.com.au/2012/12/the-santa-claus-effect/ https://www.adviservoice.com.au/2012/12/the-santa-claus-effect/#respond Mon, 10 Dec 2012 20:30:52 +0000 https://adviservoice.com.au/?p=18571 Is there a Santa Claus effect? CommSec has always been sceptical about research showing whether there is a ‘right’ time to be buying shares. But we decided to re-visit the data, dissecting monthly figures on the sharemarket over the past 70 years to assess whether there are consistent trends on ‘good’ and ‘bad’ times to buy stocks.

While there is evidence to suggest that there have been ‘good’ and ‘bad’ months to buy shares, there have been subtle shifts in the out-performing months over time. But, if there is a message to come out of the research, it is the value of consistency. When measured in rolling decade averages, the All Ordinaries has never fallen in records stretching back 70 years.

The Santa Claus Effect – myth or reality?
Is there a Santa Claus rally? That is, does the sharemarket generally rise in the lead-up to Christmas? And more generally are there ‘good’ and ‘bad’ months to buy shares? Click here to read more.

]]> Is there a Santa Claus effect? CommSec has always been sceptical about research showing whether there is a ‘right’ time to be buying shares. But we decided to re-visit the data, dissecting monthly figures on the sharemarket over the past 70 years to assess whether there are consistent trends on ‘good’ and ‘bad’ times to buy stocks.

While there is evidence to suggest that there have been ‘good’ and ‘bad’ months to buy shares, there have been subtle shifts in the out-performing months over time. But, if there is a message to come out of the research, it is the value of consistency. When measured in rolling decade averages, the All Ordinaries has never fallen in records stretching back 70 years.

The Santa Claus Effect – myth or reality?
Is there a Santa Claus rally? That is, does the sharemarket generally rise in the lead-up to Christmas? And more generally are there ‘good’ and ‘bad’ months to buy shares? Click here to read more.

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