Brad Fox – CEO – AFA

The Association of Financial Advisers (AFA) welcomes the release of legislation into Parliament on enshrining the terms ‘financial adviser’ and ‘financial planner’ in law.

“This Bill is about the understanding and perception of financial advice,” said AFA CEO Brad Fox.

“It is an important step in creating consumer understanding of the role and responsibilities of a licensed provider of financial advice and will help consumers identify a trained, qualified provider from any other individual purporting to have this expertise.”

Mr Fox said, “We believe that this legislation is good for financial advisers and also for the consumers who rely upon financial advice. Consumers deserve to have clarity with respect to who they are seeking advice from.”

The AFA was in Canberra this week in the lead up to the introduction of the Bill and continues to play a vital role in leading licensed financial advisers/planners on the journey to embrace the significant changes being created through the Future of Financial Advice legislation.

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