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        <title>AdviserVoiceSuperGuardian launches new SMSF offering</title>
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                <title>SuperGuardian launches new SMSF offering</title>
                <link>https://www.adviservoice.com.au/2013/04/superguardian-launches-new-smsf-offering/</link>
                <comments>https://www.adviservoice.com.au/2013/04/superguardian-launches-new-smsf-offering/#respond</comments>
                <pubDate>Tue, 23 Apr 2013 21:35:55 +0000</pubDate>
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                		<category><![CDATA[From the Source]]></category>
		<category><![CDATA[Olivia Long]]></category>
		<category><![CDATA[SMSFs]]></category>
		<category><![CDATA[SuperGuardian]]></category>
                <guid isPermaLink="false">https://adviservoice.com.au/?p=20519</guid>
                                    <description><![CDATA[<p>The Adelaide-based SMSF administrator SuperGuardian has launched a second SMSF offering designed to capture the exponential growth in the self-directed investor space.</p>
<p>Olivia Long, Chief Executive Officer of SuperGuardian, one of Australia’s largest fully independent SMSF administrators with nearly 2000 SMSFs, says: “We are excited to offer a comprehensive product that will boast a pricing structure to rival the cheapest provider in the market.<br />
 <br />
“Called Xpress Super, it will provide an SMSF service to rival the top end of the market with fees positioned at the lower end; it will offer free SMSF establishment, no fees in the first year, an annual $799 fee thereafter, daily online reporting and one-stop shop trading, accounts and compliance.<br />
 <br />
“By developing a business model where a default trading platform, cash hub and term deposit service can integrate seamlessly, you create significant efficiency gains that can be passed on to the end client by way of extremely competitive fees,” says Olivia Long.<br />
 <br />
“Although SuperGuardian’s service is a premium offering with distribution primarily through intermediaries, we’re now ready to increase our presence at the other end of the market with an offering designed to capture Investors running their SMSFs without an investment adviser.<br />
 <br />
“Xpress Super is set to revolutionise this end of the market. We are pioneers with this level of offering in this space.”<br />
 <br />
Ms Long says Xpress Super will provide a superior daily online reporting service leveraging off the online capabilities and data automation of Class Super software.<br />
 <br />
&#8220;Rajarshi Ray, Class CEO, said: &#8220;We are delighted to welcome XpressSuper as a Class Super user whose price, service and delivery model are clearly supported by the market leading SMSF technology of Class. <br />
 <br />
“For too long the SMSF industry and its participants have been held back by inferior, incumbent technologies that ill serves administrators and trustees alike. The work of Olivia and her team is changing that perception through the launch of this service &#8211; and we are excited to be part of that story.&#8221;<br />
 <br />
“Xpress Super will partner with the Commonwealth Bank and has selected the CBA Accelerator Cash Account as the platform hub and will use Commsec Adviser Services trading platform as the online share trading facility for clients.<br />
 <br />
“Australian Money Market has been selected to provide a paperless term deposit service providing SMSF investors with online automated applications and simple switching between institutions.<br />
 <br />
“Xpress Super will also offer SMSF trustees a group insurance policy via the AIA SMSF Master Insurance Plan. Xpress clients can access the benefits of a wholesale insurance arrangement including a simplified application process and competitive rates,” she said.</p>
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                                            <content:encoded><![CDATA[<p>The Adelaide-based SMSF administrator SuperGuardian has launched a second SMSF offering designed to capture the exponential growth in the self-directed investor space.</p>
<p>Olivia Long, Chief Executive Officer of SuperGuardian, one of Australia’s largest fully independent SMSF administrators with nearly 2000 SMSFs, says: “We are excited to offer a comprehensive product that will boast a pricing structure to rival the cheapest provider in the market.<br />
 <br />
“Called Xpress Super, it will provide an SMSF service to rival the top end of the market with fees positioned at the lower end; it will offer free SMSF establishment, no fees in the first year, an annual $799 fee thereafter, daily online reporting and one-stop shop trading, accounts and compliance.<br />
 <br />
“By developing a business model where a default trading platform, cash hub and term deposit service can integrate seamlessly, you create significant efficiency gains that can be passed on to the end client by way of extremely competitive fees,” says Olivia Long.<br />
 <br />
“Although SuperGuardian’s service is a premium offering with distribution primarily through intermediaries, we’re now ready to increase our presence at the other end of the market with an offering designed to capture Investors running their SMSFs without an investment adviser.<br />
 <br />
“Xpress Super is set to revolutionise this end of the market. We are pioneers with this level of offering in this space.”<br />
 <br />
Ms Long says Xpress Super will provide a superior daily online reporting service leveraging off the online capabilities and data automation of Class Super software.<br />
 <br />
&#8220;Rajarshi Ray, Class CEO, said: &#8220;We are delighted to welcome XpressSuper as a Class Super user whose price, service and delivery model are clearly supported by the market leading SMSF technology of Class. <br />
 <br />
“For too long the SMSF industry and its participants have been held back by inferior, incumbent technologies that ill serves administrators and trustees alike. The work of Olivia and her team is changing that perception through the launch of this service &#8211; and we are excited to be part of that story.&#8221;<br />
 <br />
“Xpress Super will partner with the Commonwealth Bank and has selected the CBA Accelerator Cash Account as the platform hub and will use Commsec Adviser Services trading platform as the online share trading facility for clients.<br />
 <br />
“Australian Money Market has been selected to provide a paperless term deposit service providing SMSF investors with online automated applications and simple switching between institutions.<br />
 <br />
“Xpress Super will also offer SMSF trustees a group insurance policy via the AIA SMSF Master Insurance Plan. Xpress clients can access the benefits of a wholesale insurance arrangement including a simplified application process and competitive rates,” she said.</p>
<p>The post <a href="https://www.adviservoice.com.au/2013/04/superguardian-launches-new-smsf-offering/">SuperGuardian launches new SMSF offering</a> appeared first on <a href="https://www.adviservoice.com.au">AdviserVoice</a>.</p>
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