Matt Englund – Managing Director – Securitor

Securitor has launched a social media capability for advisers across Twitter, YouTube and LinkedIn, providing advisers with another tool to help engage with their clients and their community.

This highly tailored social media offering helps advisers use social media effectively, as well as to drive new opportunities for growth.

It also assists in the provision of content to help support the delivery of ongoing service to clients.

Securitor managing director Mr Matt Englund says Securitor’s social media strategy has been built with the deliberate goal of bringing its value proposition to life.

“Our business is built on the value of community, connecting a community of like-minded professionals. For Securitor, social media is about cementing our adviser relationships, expanding our community of influence, and encouraging transparency by demonstrating the value of advice.”

Securitor’s social media solution has a clear strategy with a focus on sustainability. For this reason it was developed in house using industry expertise of clients needs while leveraging the scale and resources of BT Financial Group to implement.

“I think many advisers have been wondering about social media and wanting to get involved, but have not known how,” says Mr Englund. “This has led to an ad hoc approach by both dealer groups and practices.”

Securitor’s social media approach addresses these issues through social media training which involves webinars and masterclasses as well as policies and etiquette guides so advisers can implement a social media strategy for their own businesses.

This launch follows a redesign of Securitor’s website and the launch last month of its ‘Facts and Figures’ app to provide advisers with up-to-date information for client meetings and to facilitate better client conversations.

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