Catherine Robson

The Association of Financial Advisers (AFA) and TAL are pleased to announce that Catherine Robson of Affinity Private is the 2013 winner of the AFA Female Excellence in Advice Award (the Award).

Ms Robson will receive a handcrafted trophy, formal certificate of recognition and a full scholarship to complete an executive leadership course at the Macquarie Graduate School of Management (MGSM) in Sydney.

AFA CEO, Brad Fox, said Ms Robson is a deserving winner of the Award and personifies the high calibre of female financial advisers nominated for the Award and their commitment to their profession, their clients and their communities.

“Catherine is passionate about the value of financial advice and is a fantastic role model for other women, both in the profession and wanting to join the profession,” he said.

Mr Fox also said the Award is going a long way towards helping the industry attract more women to seek a career as a financial adviser, whilst also demonstrating to consumers that the profession is committed to helping address the gender-specific financial challenges that Australian women face.

“It is our hope that people recognise that when it comes to financial advice, there is now an increasing number of female advisers who can help them,” he said. “We also want to ensure that consumers understand that our profession recognises that female consumers have unique financial advice needs and that financial advisers can help them meet those needs.”

Brett Clark, TAL Life CEO, spoke of the importance of the initiative in raising the profile of financial advice as a career choice for women.

“We would like to see more women entering the financial advice profession and initiatives such as the Female Excellence in Advice Award play an important part in recognising the vital role women play in our industry. The more women we can encourage to become financial advisers, the greater impact we will have in helping more Australian women achieve financial wellbeing and protection.”

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