Ms James will be responsible for leading relationships with financial advisers, a sector which presents a significant growth opportunity for the ETF industry as the Future of Financial Advice reforms are implemented.

Ms. James has over two decades experience in financial services, having worked in senior distribution roles at van Eyk, OnePath and MLC.

BetaShares’ Managing Director, Alex Vynokur, said Ms James’ appointment further cemented BetaShares’ focus on the increasingly important adviser space.

“As exchange traded products continue to gain acceptance in adviser practices, it’s important we continue building strong and lasting relationships with advisers in order to continue to deliver value for them and their clients,” Mr Vynokur said.

“Lyndall has an excellent track record managing relationships and an in-depth knowledge of the Australian investment landscape. We are excited to welcome her to the business, and I’m confident her wealth of experience in the industry will prove valuable as we continue to invest in the ETF education process.”

“The ETF industry and BetaShares in particular has experienced very strong growth this year. A substantial part of this growth has been due to increasing adoption of our products by dealer groups and adviser practices.  To respond to this, we are increasing our focus on this important target market, including the creation of this new role.”

“BetaShares has a strong commitment to the Australian ETF market and we are pleased to have assembled one of the largest and most experienced sales teams in the industry”, Mr Vynokur concluded.

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