Connie McKeage

OneVue has opened the lines of communication between it and industry funds following comments that OneVue’s customised wealth management interface could create a competitive advantage in the prevention of members leaving to establish self managed super funds (SMSFs).

OneVue chief executive Connie Mckeage said with the SMSF industry worth more than $530 billion in Australia today, it’s hard to deny the impact it’s having on the wider superannuation community.

“A major part of our operations is providing SMSF, retail super and member based solutions to businesses within and outside financial services. We know from speaking to clients that it’s not always specifically an SMSF that attracts investors, but rather the greater control and flexibility that comes with it,” she said.

“While there has been a lot of debate around the suitability and flexibility of certain types of super funds, we believe you should be able to retain your industry fund membership and if desired be able to opt for increased choice when it comes to investment making decisions.”

Mckeage said a number of industry funds had been making inroads into making this possible over the last few years and OneVue’s customised wealth management interface compliments that strategy very well.

“Our wealth management interface can be branded and customised for various retail and member organisations that want to engage members who are looking for more flexible investment options,” she said.

“Similar to our investment platform that provides advisers with administration, transaction and reporting capabilities, our wealth management interface is designed for investors that want the ability to do things themselves without necessarily having the full responsibility of an SMSF.”

Mckeage said that unlike traditional broking websites, OneVue’s wealth management interface enables
members to choose from numerous managed funds and all ASX listed securities, including exchange traded
funds.

“Investors can also select from a variety of term deposit providers and separately managed account model
portfolios from a number of reputable and well known investment managers such as Perpetual, JBWere and
YBR Funds Management, to name just a few,” she said.

“Members are given a much wider selection of investment types to choose from and because OneVue isn’t aligned to a big institution, members are not locked into set menus that favour proprietary products.

“Industry funds can enhance the member experience through the provision of analytical tools, education and research. Members are given a holistic view of their total wealth, as well as consolidated reporting across all assets and liabilities, and they can streamline transactions via integrated order pads.”

Mckeage added that OneVue’s open architecture means it can also incorporate outside products and
services into its solutions depending on business requirements.

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