Incoming Media, a leading mobile video engagement platform, announced that it has closed a $4.9M Series A financing round led by Australian venture capital firm OneVentures and Intel Capital, Intel Corp.’s global investment organisation. The funds will be used to expand Incoming Media’s research and development efforts and extend the company’s reach into new geographic and vertical markets.

Using predictive data analytics and intelligent push technology, Incoming Media enables the creation of flawless, personalised mobile video experiences that lead to significantly longer engagement times, more revenue opportunities, and new mobile video business models. Incoming Media’s on-device machine learning predicts consumers’ preferences and pre-loads video content onto users’ mobile devices during the most cost-effective hours; this spares mobile viewers the frustration of searching for video content, enduring stalls or failures, and paying for expensive data streaming.

“Mobile is the future of video, but the viewing experience is broken,” said Incoming Media CEO Adam S. Tom. “Today’s content delivery networks don’t offer the certainty required for consistent, high-quality viewing of mobile video. Acting like a DVR for on-demand content on your mobile devices, Incoming Media solves this problem by intelligently pre-positioning video content onto mobile devices ahead of time, in the background, and at the lowest-cost times before a viewer wants to watch it. This action ensures a TV-like experience and delivers personalised, high-quality video any time, anywhere, every time.”

Said Mark Yahiro, Managing Director of New Business in Intel’s Perceptual Computing Group: “Our vision is to enhance natural human perception with affective computing and machine learning capabilities. Imagine being able to truly personalise your viewing experience and recommendations from your real interactions.”

“Intel Capital has been working to find and support startups addressing these important challenges,” Yahiro added. Intel Capital’s investment was led by Directors Stephen Saltzman and Marlon Nichols.

“As a spin-out of Australia’s National ICT Center of excellence, we know and respect the world-class caliber of Incoming’s founders and technology,” said Dr. Michelle Deaker, Managing Director and CEO of OneVentures. “The need to deliver a great mobile experience is growing, with Forrester Research predicting a $32 billion market for mobile engagement providers in 2018. We believe Incoming has significant potential to be a key provider in this market and we are delighted to support this great team in the next phase of Incoming’s development.”

Incoming Media currently brings its technology to market through two solutions – Smart Mobile DVR and Push Video Notifications. Together, these solutions help mobile video app publishers to not only create a new, flawless mobile video experience that attracts new users, but also to then re-engage their user base and significantly increase user retention. Incoming Media’s technology is implemented in a lightweight SDK that can be quickly integrated into third party mobile apps, while allowing those apps to continue using their existing infrastructure, such as content management systems, CDNs, players and DRMs.

Incoming’s Smart Mobile DVR solution allows mobile video app publishers to predict which videos from the video sources associated with the app will be of high interest to the viewer and then intelligently pre-load those videos on to the viewer’s mobile device. Incoming’s Smart Mobile DVR delivers a new mobile experience that attracts viewers to the app and adds convenience, true portability and certainty to the mobile experience. Ensuring the viewer has a great mobile video experience every time, regardless of where they are or what network connection they have, the Incoming platform helps app publishers to increase engagement times and maximise revenue opportunities.

Incoming’s Push Video Notifications solution re-engages viewers with an app. Users go to their mobile devices over 100 times a day for updates and entertainment, providing app publishers with dozens of opportunities per day to re-engage viewers. Incoming utilises the existing notification system in the mobile device’s OS to push short-form video clips to users. Through the use of predictive analytics, the Incoming platform determines the best content and time for the notification to maximise click-through rates and app re-engagement, significantly increasing notification click-through rates, retention and app opens.

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