Mark Caddy will be responsible for leading and evolving the Allied Finance (WA) business which is acknowledged as one of Western Australia’s prominent providers of equipment finance solutions and expert advice.

Prior to his appointment as Managing Director, Mark Caddy was the Executive Director responsible for the day to day running of the company and his responsibilities included sourcing new business opportunities, managing and instigating commercial and lending relationships with banks as well as all matters in relation to staff and administration of the company’s Perth head office.

Mark is a qualified CPA and his other qualifications include Diploma Financial Services and Graduate Diploma in Applied Finance & Investment.  In addition, he is on the Board of the Commercial Asset Finance Brokers Association and a member of MFAA WA Equipment and General Business Finance Sub-Committee.

Commenting on his new role as Managing Director, Mark Caddy said “I’m privileged and excited to lead one of Western Australia’s leading business organisations.  The reputation and brand of the company has been built on a platform of adherence to the highest standards of service, innovation and a dedicated team of directors and industry specialists committed to ensuring the best possible finance and lending solutions for our clients”.

“I wish to acknowledge and extend our appreciation of former Managing Director Russell Green for his guidance and leadership over many years.  We are pleased that Russell will remain as a Director and principal contact for a number of key accounts / clients and as a resource for the company in the operating lease sector”.

Recently in September, the company changed its trading name from Security Allied Finance to Allied Finance (WA) as part of an extensive strategic plan to promote and grow the organisation.  The new business name has been very well received by clients and industry in general.  It has also been the source for a number of new business enquiries from prospective customers.

Commenting further on the company’s plans for the remainder of 2014 and the coming year, Mark Caddy said the goal would be to expand the client base and increase market share.  “A number of new business focussed strategies and programs were already underway and generating very positive results”.

“A key focus for Allied Finance (WA) will be deeper client engagement and really standing out in a very crowded marketplace by building on our strengths and reputation for solid understanding of the unique business demands in relation to equipment finance and leasing.”

Mark Caddy also confirmed that further senior executive and director appointment announcements will be made in the near future as Allied Finance (WA) responds to the evolving requirements of businesses for finance and lending solutions.

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