Now, more than ever, it is imperative your website is mobile friendly.

Did you know that there are more mobile devices in the world than there are people?

With the rate of mobile devices growing five times faster than the population, and more than 50% of online searches for your business now done on a mobile device, incorporating mobility into your client-engagement strategy is no longer a techno-novelty – it’s a necessity.

This has important ramifications for all businesses that rely on their website to promote their value proposition, attract new clients and provide value to existing clients.

Although this trend has been evident for some time, recent research by Zurich estimates that less than one quarter of all advisers have optimised their website for mobile devices.

Pinching and zooming a regular website on a phone is not a good user experience, especially for older people with weaker eyesight.

True optimisation for mobile doesn’t mean that a website can be viewed on a mobile browser. Mobile optimisation means that a website has either been custom built for mobile, or is built in a way that allows the format to adapt to the device on which the content is being accessed.

Indeed, many industry experts now advocate a ‘mobile first’ philosophy which means if you are building a new site, you should first design it for mobile devices and then scale up, rather than the reverse.

Advisers should also consider providing access to their site via an app. Today it is possible to build apps for well under $10,000. Furthermore, apps can be developed that are device agnostic, so you don’t need to gamble on what type of device your users have.

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This is an extract from a collection of business improvement tips for advisers, launched at Zurich’s Trax2Success national roadshow, featuring the 2013 AFA Adviser of the year Jenny Brown.

Click here to read Hot business tip number 1: Look after yourself and your staff

Click here to read Hot business tip number 2: Survey your clients

Click here to read Hot business tip number 3: Place a higher value on your time

Click here to read Hot business tip number 4: Review your client onboarding process

Click here to read Hot business tip number 5: Adopt an estate planning methodology across your business

Click here to read Hot business tip number 6: Tailor your communication strategy by client generation

Click here to read Hot business tip no number 7: Change your approach to review meetings

Click here to read Hot business tip number 8: Create a differentiated service offering (segment your client base)

Click here to read Hot business tip number 9: Set up a Board of Advice

Click here to read Hot business tip number10: Develop a client retention strategy

Click here to read Hot business tip number 11: Run a program where staff drive improvements

Click here to read Hot business tip number. 12: Build your emotional intelligence

Click here to read Hot business tip number. 13: Go Social

Click here to read Hot business tip number. 14: Get better at handling objections

Click here to read Hot business tip number. 15: Create stronger referral sources

Click here to read Hot business tip number. 16: Set up a Google account

Click here to read Hot business tip number. 17: Learn from leading advisers

Click here to read Hot business tip number. 18: Make better use of technology in your business

Click here to read Hot business tip number 19: Improve your office environment

Click here to read Hot business tip number 20: Develop a great value proposition

Click here to read Hot business tip number 21: Make more use of video in your business

Click here to read Hot business tip number 23: Have a marketing plan

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