Marc Evans

Automated advice firm Ignition Wealth has been recognized as the best robo-advice service at the inaugural Afiniation Showcase held last week at The Ivy Ballroom in Sydney.

Ignition Wealth was pitted against several robo-advice and wealth firms among more than 30 fintech companies presenting to an audience of innovators, entrepreneurs and investors.

Managing director and co-founder Mark Fordree said Ignition Wealth was delighted to win the award, which recognised the company’s technology and track record.

“Ignition Wealth’s bank-grade, advice technology has been successfully used for six years by hundreds of thousands of super fund members across services such as online financial calculators, illustrators and advice tools,” he said.

“With our track record of generating intra-fund statements of advice for super funds, we have a proven service we can offer to the public and financial advisers.

“We’re not here to smash traditional advice businesses – we’re here to help them scale their practices and reach new customers.”

Afiniation Co-founder, Marc Evans, said Ignition Wealth’s technology, which allows customers to automatically implement their recommended portfolios, was a key point of difference from other robo-advisors.

“The generation of a plan and automatic execution of the market investments makes Ignition Wealth the best robo-advice innovator at the showcase,” Evans said.

The Afiniation panel which selected Ignition Wealth comprised Afiniation director Marc Evans, AustralianSuper’s Shawn Blackmore, Industrie IT’s Con Zeritis, and The Fold Legal’s Claire Wivell Plater.

The Afiniation Showcase also recognised a number of other fintech firms including financial education startup Banqer, which took out the overall best innovation in show award.

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