Ms Clarke will be accountable for the public policy, association professionalism, and marketing and communication strategies for the AFA. Responsibility for the AFA-to-Consumer initiatives, including Your Best Interests (YBI), is also within the remit of the role as is delivery of the AFA’s market leading events.

Ms Clarke has an exceptional 25-year track record in financial services, including leading roles with AMP, Macquarie, Rothschild, MLC and most recently, consulting in B2B FinTech development supporting adviser efficiency and small business growth.

Ms Clarke said she is looking forward to joining the AFA and working closely with the advice community. “I believe in the value of great advice to transform people’s lives. I am excited to join the AFA to help support the growth and professionalism of our industry, helping Advisers improve outcomes for clients.”

AFA CEO Brad Fox said he is delighted to have someone with Ms Clarke’s wealth of experience, values and vast knowledge join the AFA team. “Samantha brings an extra dimension to the AFA team that will see us build upon the relevance we hold in the areas of policy and professionalism. Just as importantly, Samantha’s experience in innovative technologies and marketing will empower the AFA to raise the public’s perceptions and understanding of financial advice through the AFA-to-Consumer initiative, Your Best Interests. This is a terrific appointment for the AFA.”

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