Lambros Lambrou

Rowing Australia and Aon have announced a four-year partnership that will see the global risk and people advisers become major sponsors of the Australian Rowing Team and Rowing Australia. The national deal also appoints Aon as the exclusive risk and insurance partner of the national body.

Chairman and President of Rowing Australia Rob Scott expressed the national body’s delight to be able to announce a long term partnership with such a respected and global brand in Aon.

“In our discussions with Aon over the past year, there was a clear alignment between what the Australian Rowing Team stands for and Aon’s core values. Put simply, we are always in the constant and unrelenting pursuit of excellence and this is also what Aon strives for everyday”, Mr Scott said.

Chief Commercial Officer Katherine Ginbey said that this strong connection provides a solid foundation to build a sustainable commercial partnership.

“Rowing touches local clubs, schools, universities and workplaces across our country and brings together a diverse cross section of our community. Rowers, particularly at the elite level, exemplify the characteristics of hard work, determination, team work and the pursuit of excellence that we share with partners like Aon.

“We are incredibly proud that Aon, who also support our rowing neighbours in New Zealand, have understood the clear commercial opportunity in rowing and we can now work together to build value across the quadrennial and hopefully beyond.”

The partnership will see Aon become the naming rights sponsor of rowing’s marquee annual event, the Sydney International Rowing Regatta, as well as providing a number of engagement and activation rights to connect with the broader rowing community throughout the year.

Aon Risk Solutions Australia CEO Lambros Lambrou, said: “Aon globally has had a very strong and successful record of supporting elite sports and athletes. In Australia, we are making the same commitment and we are thrilled to be embarking on this journey with the Rowing Australia family.

“Aon’s core values are very closely aligned to Rowing Australia’s, which includes integrity, diversity, collaboration and high performance. Our partnership allows us to extend our shared values to the wider rowing community in Australia to not only reach its full potential, but also to make social impact at a grass roots level.

“Specifically, this partnership will see us use our expertise in risk, retirement, talent and health to empower Rowing Australia.”

This partnership signals another step forward commercially for Rowing Australia. The last 12 months have seen rowing secure partnerships with Hancock Prospecting and the Georgina Hope Foundation, Tempur and now Aon. Rowing Australia will also be announcing two new partnerships in the equipment and apparel categories in the coming weeks.

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