Alexis George

ANZ has launched Pathways to Better, a campaign to showcase the sustained activity across its insurance, superannuation and advice business and the enduring strength of service and culture behind the OnePath brand.

The campaign will focus on OnePath’s 140-history of helping Australians on their journey to achieving their financial goals, including recent initiatives such as ANZ’s ongoing investment in its life insurance Essentials products and utilising AI innovation to deliver predictive underwriting.

According to ANZ Wealth Group Executive Alexis George, Pathways to Better is a brand promise that represents the shared pathway ANZ has with advisers to deliver better products, better support, better tools and better relationships.

“Our business is based on strong and enduring partnerships with advisers and their customers. We want to celebrate this as well as recognising our rich shared history and sustainable future,” Ms George said.

“Pathways to Better will also highlight the significant contribution our staff make to the ‘DNA’ or underlying culture of ANZ’s wealth business. A number of them are featured throughout the campaign.

“It’s easy to focus on brand names or product features and enhancements. But while they are important, at the heart of this campaign is celebrating the enduring focus and expertise of our people and the work they do each day to create an even better experience for advisers, members and customers. I believe this is what makes our service proposition unique,” Ms George said.

Other activities to be highlighted in the campaign include:

• OneView Life, now the market-leading client management platform
• The Beddoes Institute’s recognition of ANZ Wealth’s fastest claim turnaround time
• ANZ’s 15-year support of the Association of Financial Adviser’s Rising Star Award
• OneAnswer’s enhanced client reporting
• APEX’s delivery of education, insights and support to advisers

Pathways to Better will run from March until September and will include activity and product updates, staff stories and data on the significant contribution OnePath has made in its 140-year history.

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