Christopher Kelaher

IOOF has achieved the top ranking for the number of advisers in Barron’s survey of Australian financial advisers for the second year in a row.

IOOF aligned advisers constituted 24 per cent of Australia’s top financial advisers, as ranked by the respected U.S. financial investment publisher. On the second annual list of ‘Australia’s Top 50 Financial Advisers’, 12 of the top 50 advisers are IOOF aligned advisers.

The survey recognises leaders in the financial services sector and was published in The Australian’s The Deal magazine. IOOF advice groups represented in the survey are Shadforth Financial Group and Bridges Financial Services. Applicants were required to answer more than 70 questions about their practice, on topics such as financial performance, education, credentials, and commitment to charitable and philanthropic work.

IOOF’s Managing Director, Christopher Kelaher said, “We believe in the value and importance of financial advice for all Australians. I am extremely proud that our continued focus on quality financial advice has been recognised by this survey. Our advice-led strategy and putting our clients at the centre of all we do has led to this fantastic achievement.

“IOOF’s open architecture approach is a stand-out in the industry and clearly differentiates us from our peers. Ensuring our advisers have access to a wide range of both IOOF and other industry leading products and services underpins our advice-led strategy. We continue to attract and retain the most talented, dedicated and expert advisers in the industry.

“With our IOOF Advice Academy, ClientFirst approach and unique open architecture, we are confident we will continue to be Australia’s leading specialist wealth manager.”

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