Heather McGovern

Gift givers should ditch cliché gifts like socks, wine and clothes this Father’s Day, with new research by MyState Bank revealing nine in 10 Aussie Dad’s put a family experience at the top of their wish list.

The survey of 1,001 Australians commissioned by MyState Bank revealed that a huge 48% of Dad’s have received a Father’s Day gift they would consider a waste of money, while half of dads received a gift they have never used.

MyState Bank’s analysis also found Australians are planning to spend an average of $90 on Father’s Day this year, with 15% of respondents saying they are planning to spend more on Father’s Day compared to last year.

MyState Bank’s General Manager Digital and Marketing, Heather McGovern, said, “For those who would like to buy a gift for their Dads this year, consider it carefully to avoid splashing out on something that is likely to end up being returned or shoved at the back of the wardrobe.

“Our research shows that the most impactful gifts are priceless and free,” added Ms McGovern.

The research also highlighted Australians find Dad’s harder to buy for, with almost 6 in 10 admitting they find it hard or very hard to find a gift their dad will appreciate.

Clothes (31%), alcohol (30%), and gift cards (27%) are amongst the most popular gift ideas for Father’s Day this year, according to the MyState Bank research.

Interestingly, unique experiences like a skydiving session or cooking class came in as the least popular gift ideas for Dad.

Ms McGovern concluded, “This Father’s Day, really focus on spending time together and having fun as a family.”

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