Anderson joins the Sydney-based wealth and adviser solution provider from wealth advisory firm Stanford Brown and before that Challenger, where he worked for almost a decade.

Prior to working at Challenger, Anderson spent 15 years at Macquarie in various business development roles.

WealthO₂ MD & CEO, Shannon Bernasconi, said Mr Anderson is an experienced retail distribution specialist with a strong track record of successful product launches over many years for institutions including Macquarie Bank and Challenger with Cash, Superannuation, Annuities and more recently in the Managed Accounts space.

“Phil brings with him a long track record of success in building loyal and trusting adviser relationships. He will bring a great understanding of different styles of financial planning businesses with which to introduce WealthO₂‘s transparent, low cost and unconflicted alternative to traditional Wrap services.

“We believe that it is time to let the broader adviser community know about WealthO₂ and the benefits of the unconflicted, technology service can bring to their own businesses and clients.” said Ms Bernasconi.

WealthO₂ was established 2015 and has grown to close to $1.5bn through referral.

“In the wake of the royal commission, and the bank exodus from wealth, the adviser community is at a point of inflection.

“WealthO₂ has appointed Phil to enable those advisers reviewing their future partners, margin recovery options and scalability for the future, with an unconflicted technology driven alternative,” said Ms Bernasconi.

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