Matt Rady

BT, one of Australia’s leading wealth management businesses, has launched its first brand campaign in over two years. The refresh showcases its technical and investing knowhow to boost brand consideration among its target audience segments.

Launching across print, online and social media – as well as through a partnership with the Nine network – the Insightful Experts campaign promotes BT’s heritage, expertise, and prominent figures from the business alongside the firm’s unmistakable bold and blue brand.

The campaign also signals new beginnings for the long-standing wealth management business through the launch of BT Investigate – a new documentary series hosted by Besa Deda, Chief Economist, and Corrin Collocott, Chief Investment Officer – which explores trends and considerations facing financial advisers and investors in 2022 and beyond.

“Doing things differently is very much at the heart of this new era for BT and this campaign really speaks to that,” said Matt Rady, Chief Executive Officer, BT Financial Group. “We have a long and proud history supporting advisers and it’s time to increase our voice in the market, engage new audiences and move confidently into the future.

“This campaign mirrors BT’s broader strategy which sees us taking the best parts of our legacy forward, having the confidence to challenge and back ourselves, and continue to put the financial future of Australians first,” said Rady.

Launching later this month, the first episode of the new BT Investigate documentary provides an overview of market movements as at February 2022. Later episodes will observe emerging investment trends, including cryptocurrency and the rise of sustainable investing, particularly as it relates to environmental, social and governance (ESG) factors.

The series will join BT’s existing and extensive line up of podcasts and accredited webinars that support the professional development of advisers.

“This is an exciting time at BT – the success of our investing platform BT Panorama continues with over 6,000 advisers using the platform to manage more than 230,000 Australian’s super and investment portfolios, and this growth is set to continue.

“We’re cementing our position as a market leader, and this new campaign announces that we’re open for business, and ready – with the expertise required – to support the advisers and clients that choose BT,” added Rady.

The post BT launches new brand campaign as it builds the ‘new BT’ appeared first on AdviserVoice.