As Chief Operating Officer and Head of Marketing & Growth, Rachel will lead and manage the strategic and operational growth remit that includes customer and digital engagement for the Crescent group of companies, including, Crescent Wealth, Crescent Finance, Crescent Foundation and the Crescent Institute.

Crescent Wealth is Australia’s first Islamically-compliant super fund. Rachel’s experience includes launching Islamic Banking and financial service products in the Middle East and South Asia where she drove financial empowerment strategies throughout the region.

In Australia and New Zealand, she has led the development and roll-out of marketing and communication strategies for BT Financial Group and JP Morgan, experience that will help Crescent’s growth aspirations as it looks to build out its suite of brands to realise a ‘one ethos many brands’ approach to serving Crescent’s customers and stakeholders.

Crescent Wealth Founder and Managing Director Talal Yassine OAM said the appointment was part of a strategic push by the group to rapidly build scale and increase assets under management to $5bn over the next five years.

“As a marketing and operations leader and with a background in law, Rachel has an in-depth knowledge of the Australian and global financial services ecosystem. Her focus is on ‘putting the customer first in everything we do’, which will include an innovative approach to customer service and relationship management across the Crescent group of companies.

“Beyond investing in industries and companies that comply with Islamic investment guidelines, Crescent is passionate about bringing positive change to the Australian community through support for not for profit initiatives. Rachel will also play a key role in this facet of our business,” Mr Yassine said.

Rachel holds a Bachelor of Laws (LLB Hons) from the University of South Wales and is RG 146 accredited.

The post Crescent Wealth appoints Chief Operating Officer and Head of Marketing and Growth appeared first on AdviserVoice.