Hugh Humphrey

Count Limited (‘Count’ or the ‘Company’) (ASX: CUP) has announced that two leading Adelaide-based advisory firms, Crosby Dalwood and Warnecke & Co (Warnecke), will merge and be rebranded as Count Adelaide from July 2023.

The development follows Count’s recent Company name change and brand transformation, a move endorsed by 99.94% of shareholder votes at an extraordinary general meeting in May. The two businesses bring over 70 years of combined experience in providing accounting and wealth advisory services to South Australians. The firm will be led by Managing Principal Mr Peter Burrows.

Count CEO Hugh Humphrey said the merger showed partner firms’ confidence in the strategic vision of the business.

“This is the first time in Count’s 43-year history that partner firms have chosen to trade under the Count brand, which is a terrific endorsement of the business’ growth strategy. We are pleased to see the Count brand expand across the country, cementing our position as one of Australia’s leading integrated accounting and wealth services providers.”

Peter Burrows expressed excitement about the opportunities the new Count Adelaide business will bring to clients in South Australia: “This merger brings strong capabilities from the Count community into one business, under a strong, nationally recognised advisory brand. This enhances our client service proposition and employee value proposition, helping us to attract new clients and employees who are familiar with Count’s success.”

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