Mark Caddy will be responsible for leading and evolving the Allied Finance (WA) business which is acknowledged as one of Western Australia’s prominent providers of equipment finance solutions and expert advice.

Prior to his appointment as Managing Director, Mark Caddy was the Executive Director responsible for the day to day running of the company and his responsibilities included sourcing new business opportunities, managing and instigating commercial and lending relationships with banks as well as all matters in relation to staff and administration of the company’s Perth head office.

Mark is a qualified CPA and his other qualifications include Diploma Financial Services and Graduate Diploma in Applied Finance & Investment.  In addition, he is on the Board of the Commercial Asset Finance Brokers Association and a member of MFAA WA Equipment and General Business Finance Sub-Committee.

Commenting on his new role as Managing Director, Mark Caddy said “I’m privileged and excited to lead one of Western Australia’s leading business organisations.  The reputation and brand of the company has been built on a platform of adherence to the highest standards of service, innovation and a dedicated team of directors and industry specialists committed to ensuring the best possible finance and lending solutions for our clients”.

“I wish to acknowledge and extend our appreciation of former Managing Director Russell Green for his guidance and leadership over many years.  We are pleased that Russell will remain as a Director and principal contact for a number of key accounts / clients and as a resource for the company in the operating lease sector”.

Recently in September, the company changed its trading name from Security Allied Finance to Allied Finance (WA) as part of an extensive strategic plan to promote and grow the organisation.  The new business name has been very well received by clients and industry in general.  It has also been the source for a number of new business enquiries from prospective customers.

Commenting further on the company’s plans for the remainder of 2014 and the coming year, Mark Caddy said the goal would be to expand the client base and increase market share.  “A number of new business focussed strategies and programs were already underway and generating very positive results”.

“A key focus for Allied Finance (WA) will be deeper client engagement and really standing out in a very crowded marketplace by building on our strengths and reputation for solid understanding of the unique business demands in relation to equipment finance and leasing.”

Mark Caddy also confirmed that further senior executive and director appointment announcements will be made in the near future as Allied Finance (WA) responds to the evolving requirements of businesses for finance and lending solutions.

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The shortened name was selected as it conveyed a very clear marketing message to clients and prospective clients that “FINANCE” was the purpose and core focus of the business.

Since 1971, Allied Finance (WA) has been providing equipment finance solutions and expert services and today is one of the state’s prominent organisations in the marketplace with over $200M funded every year for clients.

Commenting further on the change of trading name, Russell Green said the company structure remains unaltered with the same expert personnel providing the consistent professional and expert service for which the company is renowned.

“In addition, Allied Finance (WA) will continue to build on its reputation as a professional and innovative provider of finance for a wide range of business equipment needs such as cars, trucks, trailers and machinery, as well as commercial property or residential home loans”.

There are many reasons for Allied Finance (WA)’s success and longevity in the highly competitive equipment finance marketplace and fellow director Mark Caddy affirmed it ultimately came down to five key factors –

1. Ease of doing business – Allied Finance (WA) collects all the required information from the client and then handles the entire finance process leaving the business owner free to run their enterprise.  The only security required is the equipment itself rather than having other assets cross securitised.

2. More options – Allied Finance (WA) doesn’t tie up client’s borrowing capacity with their day to day banking activities, keeping it available for other lending such as overdrafts, business lines, etc.

3. Sourcing the most competitive package – Allied Finance (WA) can compare a range of different banks and lenders to ensure the finance package is the most competitive and suitable for the client’s needs.

4. Understanding all aspects of equipment finance – the Allied Finance (WA) team deals with the equipment finance departments within the banks and lending institutions, who understand and specialise in equipment finance.  The credit departments within banks are more in tune with general banking and not the complex and technical aspects of equipment finance which is very different.

5. Exemplary service – the Allied Finance (WA) team prides itself on providing the very highest standards of personal service allowing clients to focus on the operation of their respective businesses.

Mark Caddy also announced that a more client centric and focussed information program has been introduced with a core focus being to provide clients with information to educate and demystify the often complex equipment finance and lending sector of the Australian financial services marketplace.

Included in the Allied Finance (WA) communication program is the use of social media and via its dedicated Facebook page will utilise the medium to address queries directly and also feature regular updates of the products and services the company provides across an extensive array of industries and needs.

Russell Green concluded by saying that Allied Finance (WA) would continue to ensure clients received the very best outcomes in terms of interest rates, structures and conditions available in the marketplace.

He also confirmed that there would be a major announcement of a new role within Allied Finance (WA) in the near future.

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