Goodall has more than 15 years of experience leading data science and analytics teams including Telstra Purple, Commonwealth Bank of Australia, and Deloitte.

“Paul has a deep understanding of how to leverage machine learning and big data to solve business and customer problems, and has a strong track record of building impactful, high performing teams,” said Josh Shipman, Elula’s co-founder, and co-Chief Executive Officer “Paul joins us at an exciting phase of Elula’s growth.”

Goodall’s appointment as Head of Data Science follows a recent string of hires at Elula, with ex-National Australia Bank executives Glen Aiton and Colin Adamson, as well as ex-CBA executive Jonathan Cook, joining Elula within leadership positions.

“We’re seeing that it’s more important than ever for banks to focus on delivering exceptional customer experiences to remain competitive in the home loan industry,” said Sarah Russell, Elula’s co-founder and co-CEO.

“We are experiencing high demand for our products and Paul will be instrumental in extending our data science capabilities, increasing operational efficiencies and improving our customer outcomes,” said Ms Russell.

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Adamson, who most recently held the role of Head of Group Strategy at National Australia Bank, has more than 20 years’ experience in financial services, including leadership roles across the retail banking industry and has worked with major lenders, both in the UK and Australia. 

“As the home lending competition intensifies, the refinance market has considerably increased, and we are seeing a significant demand for our customer retention and acquisition products, Sticky and Nudge,” said Elula co-founder and co-Chief Executive Officer Josh Shipman.

“Colin will work with existing and new banking relationships both in Australia and internationally to help banks harness the benefits of Elula’s AI products to reduce churn, drive acquisition and deliver better customer experiences.”

Elula co-founder and co-CEO, Sarah Russell, said that over the past five years Elula has grown to be the market leading provider of banking AI solutions in Australia.

“Colin is ideally suited to play a key role in delivering customer outcomes, as well as helping to maintain the overall trajectory of the business as we continue to grow and evolve,” said Ms Russell.

Mr Adamson will also join Elula’s leadership team. He starts immediately.

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