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                <title>J.P. Morgan releases 2026 long-term capital market assumptions, highlighting resilient 60/40 portfolios and opportunities to enhance diversification in a new era of economic nationalism and AI advancement</title>
                <link>https://www.adviservoice.com.au/2025/11/j-p-morgan-releases-2026-long-term-capital-market-assumptions-highlighting-resilient-60-40-portfolios-and-opportunities-to-enhance-diversification-in-a-new-era-of-economic-nationalism-and-ai-advance/</link>
                <comments>https://www.adviservoice.com.au/2025/11/j-p-morgan-releases-2026-long-term-capital-market-assumptions-highlighting-resilient-60-40-portfolios-and-opportunities-to-enhance-diversification-in-a-new-era-of-economic-nationalism-and-ai-advance/#respond</comments>
                <pubDate>Thu, 20 Nov 2025 20:10:22 +0000</pubDate>
                <dc:creator>
                                    </dc:creator>
                		<category><![CDATA[Investment]]></category>
		<category><![CDATA[Andrew Creber]]></category>
		<category><![CDATA[George Gatch]]></category>
		<category><![CDATA[Kerry Craig]]></category>
		<category><![CDATA[Leon Goldfeld]]></category>
                <guid isPermaLink="false">https://www.adviservoice.com.au/?p=107897</guid>
                                    <description><![CDATA[<div id="attachment_107899" style="width: 660px" class="wp-caption alignnone"><img fetchpriority="high" decoding="async" aria-describedby="caption-attachment-107899" class="size-full wp-image-107899" src="https://www.adviservoice.com.au/wp-content/uploads/2025/11/Goldfeld-Leon-650.jpg" alt="" width="650" height="350" srcset="https://www.adviservoice.com.au/wp-content/uploads/2025/11/Goldfeld-Leon-650.jpg 650w, https://www.adviservoice.com.au/wp-content/uploads/2025/11/Goldfeld-Leon-650-300x162.jpg 300w, https://www.adviservoice.com.au/wp-content/uploads/2025/11/Goldfeld-Leon-650-400x215.jpg 400w" sizes="(max-width: 650px) 100vw, 650px" /><p id="caption-attachment-107899" class="wp-caption-text">Leon Goldfeld</p></div>
<h3 class="x_MsoNormal">J.P. Morgan Asset Management has released its 2<em>026 Long-Term Capital Market Assumptions</em> (LTCMAs), providing a comprehensive 10-15-year outlook for returns and risks across asset classes as the forces that drove volatility in recent years abate.</h3>
<p class="x_MsoNormal">George Gatch, CEO of J.P. Morgan Asset Management comments: “J.P. Morgan is differentiated by the longevity and long-term perspective that we bring to our active management. With 30 years of producing Long-Term Capital Market Assumptions, we consistently offer essential guidance to clients ranging from institutional investors to high-net-worth individuals. As our clients face a rapidly evolving investment landscape, the LTCMAs share the insights of over 100 experts, equipping them to build resilient portfolios in an era of moderate growth, rising economic nationalism, and rapid AI-driven innovation.”</p>
<p class="x_MsoNormal">In this 30th edition of the LTCMAs, the forecast annual return for a AUD 60/40 stock-bond portfolio over the next 10–15 years remains attractive at 5.9%. Even after a year of strong equity market gains, asset return projections remain robust. Although labor constraints weigh on the long-term growth outlook, we believe AI adoption will provide a near-term boost to profits and a longer-term boost to productivity. The report spotlights the opportunities to boost diversification through global equities and alternatives, particularly real assets. For investors embracing a 60/40+ portfolio, with 30% in diversified alternatives, the projected return jumps to 6.5% and the Sharpe ratio gets a 33% lift over the simple 60/40 approach.</p>
<p class="x_MsoNormal">“Our 30th anniversary Long-Term Capital Market Assumptions reflect on three decades of market evolution and look ahead to a future shaped by technology, shifting policy, and new asset classes,” said Leon Goldfeld, Portfolio Manager, Multi-Asset Solutions, J.P. Morgan Asset Management. “The economic landscape is shifting palpably. But, in our view, much of what worries investors today will ultimately pale beside the silver linings we see breaking through over the long run.”</p>
<p class="x_MsoNormal">“The global economy is adapting to a new set of realities, with fiscal activism, technological adoption, and demographic shifts driving both challenges and opportunities,” said Kerry Craig, Global Market Strategist, J.P. Morgan Asset Management. “While growth in developed markets is expected to moderate, robust investment and productivity gains—particularly from AI—support a constructive long-term outlook.”</p>
<p class="x_MsoNormal">“For investors today, building resilience means going beyond the traditional. Investors need to think outside the box, embracing alternatives and real assets to manage risk and unlock new sources of return,” said Andrew Creber, Australia and New Zealand CEO, J.P. Morgan Asset Management. “Most importantly, anchoring your investments to a goals-based plan ensures your portfolio stays aligned and adaptable, so you can remain confident no matter how uncertain the environment.”</p>
<p class="x_MsoNormal"><b>Key findings</b> <b>include</b>:</p>
<ul type="disc">
<li class="x_MsoListParagraph"><b><span lang="EN-GB">Resilience in markets despite slower growth: </span></b><span lang="EN-GB">Despite a dip in growth projections due to changing labor market dynamics, asset return projections remain strong.</span></li>
<li class="x_MsoListParagraph"><b><span lang="EN-GB">Economic Nationalism is a challenge, not a showstopper: </span></b><span lang="EN-GB">Trade frictions are making headlines, but also forcing some countries to boost domestic investment – a clear silver lining to the impact of tariffs.</span></li>
<li class="x_MsoListParagraph"><b><span lang="EN-GB">Technology continues to drive this bull market: </span></b><span lang="EN-GB">Capital investment and technology spend continue to provide momentum for the broader market. Governments are stepping up, unleashing record stimulus and incentives.</span></li>
<li class="x_MsoListParagraph"><b><span lang="EN-GB">The AI boom is at a critical juncture: </span></b><span lang="EN-GB">Adoption is surging, and investment is massive. Investors should pivot their attention to who will be the eventual winners and losers of new technologies, making active management key.</span></li>
<li class="x_MsoListParagraph"><b><span lang="EN-GB">Equity strength, but currency matters: </span></b><span lang="EN-GB">After two years of 20% gains followed by another 14% so far this year, US equity performance has been exceptionally strong for USD-based investors. For AUD based investors the stronger currency has offset a very respectable rate of return from US equities.</span></li>
<li class="x_MsoListParagraph"><b><span lang="EN-GB">Diversification isn’t optional, it’s essential: </span></b><span lang="EN-GB">shifting policies and higher investment mean more volatile inflation. This demands smarter portfolios that use alternatives and real assets for resilience and returns. Manager selection is key to take advantage of this current environment of disruptive change.</span></li>
</ul>
<p class="x_MsoNormal">The report also outlines the following asset class return assumptions:</p>
<h2 class="x_MsoNormal">Fixed Income</h2>
<ul type="disc">
<li class="x_MsoListParagraph"><span lang="EN-GB">U.S. intermediate Treasuries are expected to return 4.4%, while long Treasuries are expected to return 5.2%.</span></li>
<li class="x_MsoListParagraph"><span lang="EN-GB">U.S. investment grade credit is forecast to return 5.6%, with spreads tightening due to a shortening of the maturity of debt issuance.</span></li>
<li class="x_MsoListParagraph"><span lang="EN-GB">U.S. high yield credit is expected to return 6.5%, with a fair value spread of 475bps, driven by higher credit quality.</span></li>
</ul>
<h2 class="x_MsoNormal">Equities</h2>
<ul type="disc">
<li class="x_MsoListParagraph"><span lang="EN-GB">U.S. large cap equities are expected to return 6.2%, dropping slightly from last year as the move from tech adoption to tech deployment broadens to other sectors and concerns over index concentration are expected to dissipate. The U.S. looks likely to remain the global leader in technology origination.</span></li>
<li class="x_MsoListParagraph"><span lang="EN-GB">Global equities are projected to return 6.5% , with non-U.S. markets offering more attractive cyclical starting points and benefiting from currency appreciation.</span></li>
<li class="x_MsoListParagraph"><span lang="EN-GB">Emerging markets equities are expected to return 7.3% , increasing modestly compared to last year.</span></li>
</ul>
<h2 class="x_MsoNormal"><b>Alternatives</b></h2>
<ul type="disc">
<li class="x_MsoListParagraph"><b><span lang="EN-GB">Private Equity: </span></b><span lang="EN-GB">The return assumption for private equity is 9.7%, reflecting a slight increase due to a more favorable exit environment and higher growth opportunities in technology and AI.</span></li>
<li class="x_MsoListParagraph"><b><span lang="EN-GB">Real Estate: </span></b><span lang="EN-GB">U.S. core real estate is expected to return 8.3%, driven by attractive entry points and higher yields. European core real estate is forecast to return 6.4%.</span></li>
<li class="x_MsoListParagraph"><b><span lang="EN-GB">Infrastructure: </span></b><span lang="EN-GB">Global core infrastructure is projected to return 6.0%, reflecting the essential nature of the services provided by this asset class through a shifting trade policy environment.</span></li>
<li class="x_MsoListParagraph"><b><span lang="EN-GB">Commodities: </span></b><span lang="EN-GB">The return assumption for broad basket commodities sees a slight increase to 4.1%, with the energy transition and geopolitical risks influencing the outlook. Gold is expected to return 5.0%, an increase from last year at 3.8%.</span></li>
<li class="x_MsoListParagraph"><b><span lang="EN-GB">Timberland: </span></b><span lang="EN-GB">Global timberland is expected to return 5.8%.</span></li>
</ul>
<h2 class="x_MsoNormal">Three Decades of LTCMAs: From Spreadsheet to Global Standard</h2>
<p class="x_MsoNormal">Celebrating its 30th anniversary, the LTCMAs reflect on three decades of extraordinary market evolution, including the internet revolution, the birth of the euro, the global financial crisis, quantitative easing, the pandemic, and the dawn of artificial intelligence.</p>
<p class="x_MsoNormal">What began as a modest spreadsheet for asset allocation has transformed into a globally relied upon program, built on a rigorous research process that combines quantitative and qualitative insights from over 100 industry-leading portfolio managers, research analysts, and strategists worldwide.</p>
<p class="x_MsoNormal">Today, these time-tested projections cover more than 200 assets across 20 currencies, setting the standard for strategic asset allocation and long-term investment planning in an ever-evolving financial landscape.</p>
<p>Read the <a title="https://am.jpmorgan.com/au/en/asset-management/adv/insights/portfolio-insights/ltcma/" href="https://am.jpmorgan.com/au/en/asset-management/adv/insights/portfolio-insights/ltcma/" target="_blank" rel="noopener noreferrer" data-auth="NotApplicable" data-linkindex="0">2026 Long-Term Capital Market Assumptions (LTCMAs).</a></p>
<p class="x_MsoNormal">&#8212;&#8212;&#8212;&#8212;</p>
<p class="x_MsoNormal"><i>Note: All figures quoted are based on AUD returns unless otherwise stated. Hedged returns have been quoted for fixed income.</i></p>
]]></description>
                                            <content:encoded><![CDATA[<div id="attachment_107899" style="width: 660px" class="wp-caption alignnone"><img decoding="async" aria-describedby="caption-attachment-107899" class="size-full wp-image-107899" src="https://www.adviservoice.com.au/wp-content/uploads/2025/11/Goldfeld-Leon-650.jpg" alt="" width="650" height="350" srcset="https://www.adviservoice.com.au/wp-content/uploads/2025/11/Goldfeld-Leon-650.jpg 650w, https://www.adviservoice.com.au/wp-content/uploads/2025/11/Goldfeld-Leon-650-300x162.jpg 300w, https://www.adviservoice.com.au/wp-content/uploads/2025/11/Goldfeld-Leon-650-400x215.jpg 400w" sizes="(max-width: 650px) 100vw, 650px" /><p id="caption-attachment-107899" class="wp-caption-text">Leon Goldfeld</p></div>
<h3 class="x_MsoNormal">J.P. Morgan Asset Management has released its 2<em>026 Long-Term Capital Market Assumptions</em> (LTCMAs), providing a comprehensive 10-15-year outlook for returns and risks across asset classes as the forces that drove volatility in recent years abate.</h3>
<p class="x_MsoNormal">George Gatch, CEO of J.P. Morgan Asset Management comments: “J.P. Morgan is differentiated by the longevity and long-term perspective that we bring to our active management. With 30 years of producing Long-Term Capital Market Assumptions, we consistently offer essential guidance to clients ranging from institutional investors to high-net-worth individuals. As our clients face a rapidly evolving investment landscape, the LTCMAs share the insights of over 100 experts, equipping them to build resilient portfolios in an era of moderate growth, rising economic nationalism, and rapid AI-driven innovation.”</p>
<p class="x_MsoNormal">In this 30th edition of the LTCMAs, the forecast annual return for a AUD 60/40 stock-bond portfolio over the next 10–15 years remains attractive at 5.9%. Even after a year of strong equity market gains, asset return projections remain robust. Although labor constraints weigh on the long-term growth outlook, we believe AI adoption will provide a near-term boost to profits and a longer-term boost to productivity. The report spotlights the opportunities to boost diversification through global equities and alternatives, particularly real assets. For investors embracing a 60/40+ portfolio, with 30% in diversified alternatives, the projected return jumps to 6.5% and the Sharpe ratio gets a 33% lift over the simple 60/40 approach.</p>
<p class="x_MsoNormal">“Our 30th anniversary Long-Term Capital Market Assumptions reflect on three decades of market evolution and look ahead to a future shaped by technology, shifting policy, and new asset classes,” said Leon Goldfeld, Portfolio Manager, Multi-Asset Solutions, J.P. Morgan Asset Management. “The economic landscape is shifting palpably. But, in our view, much of what worries investors today will ultimately pale beside the silver linings we see breaking through over the long run.”</p>
<p class="x_MsoNormal">“The global economy is adapting to a new set of realities, with fiscal activism, technological adoption, and demographic shifts driving both challenges and opportunities,” said Kerry Craig, Global Market Strategist, J.P. Morgan Asset Management. “While growth in developed markets is expected to moderate, robust investment and productivity gains—particularly from AI—support a constructive long-term outlook.”</p>
<p class="x_MsoNormal">“For investors today, building resilience means going beyond the traditional. Investors need to think outside the box, embracing alternatives and real assets to manage risk and unlock new sources of return,” said Andrew Creber, Australia and New Zealand CEO, J.P. Morgan Asset Management. “Most importantly, anchoring your investments to a goals-based plan ensures your portfolio stays aligned and adaptable, so you can remain confident no matter how uncertain the environment.”</p>
<p class="x_MsoNormal"><b>Key findings</b> <b>include</b>:</p>
<ul type="disc">
<li class="x_MsoListParagraph"><b><span lang="EN-GB">Resilience in markets despite slower growth: </span></b><span lang="EN-GB">Despite a dip in growth projections due to changing labor market dynamics, asset return projections remain strong.</span></li>
<li class="x_MsoListParagraph"><b><span lang="EN-GB">Economic Nationalism is a challenge, not a showstopper: </span></b><span lang="EN-GB">Trade frictions are making headlines, but also forcing some countries to boost domestic investment – a clear silver lining to the impact of tariffs.</span></li>
<li class="x_MsoListParagraph"><b><span lang="EN-GB">Technology continues to drive this bull market: </span></b><span lang="EN-GB">Capital investment and technology spend continue to provide momentum for the broader market. Governments are stepping up, unleashing record stimulus and incentives.</span></li>
<li class="x_MsoListParagraph"><b><span lang="EN-GB">The AI boom is at a critical juncture: </span></b><span lang="EN-GB">Adoption is surging, and investment is massive. Investors should pivot their attention to who will be the eventual winners and losers of new technologies, making active management key.</span></li>
<li class="x_MsoListParagraph"><b><span lang="EN-GB">Equity strength, but currency matters: </span></b><span lang="EN-GB">After two years of 20% gains followed by another 14% so far this year, US equity performance has been exceptionally strong for USD-based investors. For AUD based investors the stronger currency has offset a very respectable rate of return from US equities.</span></li>
<li class="x_MsoListParagraph"><b><span lang="EN-GB">Diversification isn’t optional, it’s essential: </span></b><span lang="EN-GB">shifting policies and higher investment mean more volatile inflation. This demands smarter portfolios that use alternatives and real assets for resilience and returns. Manager selection is key to take advantage of this current environment of disruptive change.</span></li>
</ul>
<p class="x_MsoNormal">The report also outlines the following asset class return assumptions:</p>
<h2 class="x_MsoNormal">Fixed Income</h2>
<ul type="disc">
<li class="x_MsoListParagraph"><span lang="EN-GB">U.S. intermediate Treasuries are expected to return 4.4%, while long Treasuries are expected to return 5.2%.</span></li>
<li class="x_MsoListParagraph"><span lang="EN-GB">U.S. investment grade credit is forecast to return 5.6%, with spreads tightening due to a shortening of the maturity of debt issuance.</span></li>
<li class="x_MsoListParagraph"><span lang="EN-GB">U.S. high yield credit is expected to return 6.5%, with a fair value spread of 475bps, driven by higher credit quality.</span></li>
</ul>
<h2 class="x_MsoNormal">Equities</h2>
<ul type="disc">
<li class="x_MsoListParagraph"><span lang="EN-GB">U.S. large cap equities are expected to return 6.2%, dropping slightly from last year as the move from tech adoption to tech deployment broadens to other sectors and concerns over index concentration are expected to dissipate. The U.S. looks likely to remain the global leader in technology origination.</span></li>
<li class="x_MsoListParagraph"><span lang="EN-GB">Global equities are projected to return 6.5% , with non-U.S. markets offering more attractive cyclical starting points and benefiting from currency appreciation.</span></li>
<li class="x_MsoListParagraph"><span lang="EN-GB">Emerging markets equities are expected to return 7.3% , increasing modestly compared to last year.</span></li>
</ul>
<h2 class="x_MsoNormal"><b>Alternatives</b></h2>
<ul type="disc">
<li class="x_MsoListParagraph"><b><span lang="EN-GB">Private Equity: </span></b><span lang="EN-GB">The return assumption for private equity is 9.7%, reflecting a slight increase due to a more favorable exit environment and higher growth opportunities in technology and AI.</span></li>
<li class="x_MsoListParagraph"><b><span lang="EN-GB">Real Estate: </span></b><span lang="EN-GB">U.S. core real estate is expected to return 8.3%, driven by attractive entry points and higher yields. European core real estate is forecast to return 6.4%.</span></li>
<li class="x_MsoListParagraph"><b><span lang="EN-GB">Infrastructure: </span></b><span lang="EN-GB">Global core infrastructure is projected to return 6.0%, reflecting the essential nature of the services provided by this asset class through a shifting trade policy environment.</span></li>
<li class="x_MsoListParagraph"><b><span lang="EN-GB">Commodities: </span></b><span lang="EN-GB">The return assumption for broad basket commodities sees a slight increase to 4.1%, with the energy transition and geopolitical risks influencing the outlook. Gold is expected to return 5.0%, an increase from last year at 3.8%.</span></li>
<li class="x_MsoListParagraph"><b><span lang="EN-GB">Timberland: </span></b><span lang="EN-GB">Global timberland is expected to return 5.8%.</span></li>
</ul>
<h2 class="x_MsoNormal">Three Decades of LTCMAs: From Spreadsheet to Global Standard</h2>
<p class="x_MsoNormal">Celebrating its 30th anniversary, the LTCMAs reflect on three decades of extraordinary market evolution, including the internet revolution, the birth of the euro, the global financial crisis, quantitative easing, the pandemic, and the dawn of artificial intelligence.</p>
<p class="x_MsoNormal">What began as a modest spreadsheet for asset allocation has transformed into a globally relied upon program, built on a rigorous research process that combines quantitative and qualitative insights from over 100 industry-leading portfolio managers, research analysts, and strategists worldwide.</p>
<p class="x_MsoNormal">Today, these time-tested projections cover more than 200 assets across 20 currencies, setting the standard for strategic asset allocation and long-term investment planning in an ever-evolving financial landscape.</p>
<p>Read the <a title="https://am.jpmorgan.com/au/en/asset-management/adv/insights/portfolio-insights/ltcma/" href="https://am.jpmorgan.com/au/en/asset-management/adv/insights/portfolio-insights/ltcma/" target="_blank" rel="noopener noreferrer" data-auth="NotApplicable" data-linkindex="0">2026 Long-Term Capital Market Assumptions (LTCMAs).</a></p>
<p class="x_MsoNormal">&#8212;&#8212;&#8212;&#8212;</p>
<p class="x_MsoNormal"><i>Note: All figures quoted are based on AUD returns unless otherwise stated. Hedged returns have been quoted for fixed income.</i></p>
<p>The post <a href="https://www.adviservoice.com.au/2025/11/j-p-morgan-releases-2026-long-term-capital-market-assumptions-highlighting-resilient-60-40-portfolios-and-opportunities-to-enhance-diversification-in-a-new-era-of-economic-nationalism-and-ai-advance/">J.P. Morgan releases 2026 long-term capital market assumptions, highlighting resilient 60/40 portfolios and opportunities to enhance diversification in a new era of economic nationalism and AI advancement</a> appeared first on <a href="https://www.adviservoice.com.au">AdviserVoice</a>.</p>
]]></content:encoded>
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                <slash:comments>0</slash:comments>                            </item>
                    <item>
                <title>Speaking to an audience of one is key to improving retirement incomes</title>
                <link>https://www.adviservoice.com.au/2012/11/speaking-to-an-audience-of-one-is-key-to-improving-retirement-incomes/</link>
                <comments>https://www.adviservoice.com.au/2012/11/speaking-to-an-audience-of-one-is-key-to-improving-retirement-incomes/#respond</comments>
                <pubDate>Thu, 29 Nov 2012 20:35:07 +0000</pubDate>
                <dc:creator>
                                    </dc:creator>
                		<category><![CDATA[From the Source]]></category>
		<category><![CDATA[ASFA]]></category>
                <guid isPermaLink="false">https://adviservoice.com.au/?p=18369</guid>
                                    <description><![CDATA[<p>Confronting individuals with their likely annual income in retirement is set to become a common tactic for Australian superannuation funds trying to forge better engagement with their members, according to Donn Hess, a visiting US retirement plan specialist at J.P. Morgan Asset Management.</p>
<p>Speaking at the annual Association of Superannuation Funds of Australia (ASFA) Conference in Sydney, Hess said providing individuals with tangible income projections, and incorporating these into a series of tailored, proactive data driven communications had helped capture US pension plan members&#8217; attention, encouraging them to take action to build their retirement savings.</p>
<p>The &#8216;data smarter&#8217; communications are powered by advances in member data customisation capabilities and a deeper insight into the behavioural attributes of members.</p>
<p>&#8220;We&#8217;re starting to have a better idea of what works to reach and motivate people and advances in technology and data analytics is set to empower these programs to achieve real change in the retirement prospects for many Americans,&#8221; Hess said.</p>
<p>The message comes as Australian super funds continue to battle poor member perception. Recent Roy Morgan research* showed that only 42 percent of members in retail super funds were satisfied with the financial performance of their fund, compared to 49 percent for industry funds and 64 percent for self managed super funds.</p>
<p>Hess, who is in Australia to visit J.P. Morgan&#8217;s Investor Services group, which resides in the Corporate &amp; Investment Bank, and share member engagement strategies with its local superannuation fund clients, noted, &#8220;Triggering member action on retirement savings adequacy and tailoring the message to different investor circumstances is a universal challenge for institutional investors world wide. Despite the different retirement systems, we see common challenges across US and Australian funds.&#8221;</p>
<p><strong>Audience of One® approach</strong><br />
In the US, J.P. Morgan runs a member communication and education philosophy, Audience of One®, that is based on the firm&#8217;s experience that effective communication programs must speak to each participant as a unique individual. Audience of One® communications resonate with members by adhering to the following principles:</p>
<ul>
<li>Make it personal &#8211; marry data and message to offer a relevant, individual experience</li>
<li>Make it simple &#8211; break messages down into manageable pieces</li>
<li>Connect the money to the emotion &#8211; motivate participants to take responsibility</li>
<li>Diagnose before you prescribe &#8211; understand an individual&#8217;s current situation</li>
<li>Cultivate an ongoing relationship &#8211; pursue an ongoing dialogue with participants</li>
</ul>
<p>US pension plan participants exposed to Audience of One® during the period 2005-2012 showed a 31 percent increase in their overall income replacement levels, with the number of participants on track to achieve at least 70 percent of their income in retirement increasing by 104 percent.</p>
<p>Hess said the rapid evolution of data customisation means super funds can now use individual member data to build tailored messages based specifically on each member&#8217;s fund profile &#8211; taking into account age, income and levels of engagement. These messages work to drive constructive member behavior and can be delivered through all touchpoints: Internet, call center, member statements, print media and face-to-face education meetings. He said simplicity was the key to effective communications.</p>
<p>&#8220;Every Audience of One communication comes down to one salient point, helping participants answer the question: &#8220;Am I on track to live comfortably through my retirement?&#8221; he said.</p>
]]></description>
                                            <content:encoded><![CDATA[<p>Confronting individuals with their likely annual income in retirement is set to become a common tactic for Australian superannuation funds trying to forge better engagement with their members, according to Donn Hess, a visiting US retirement plan specialist at J.P. Morgan Asset Management.</p>
<p>Speaking at the annual Association of Superannuation Funds of Australia (ASFA) Conference in Sydney, Hess said providing individuals with tangible income projections, and incorporating these into a series of tailored, proactive data driven communications had helped capture US pension plan members&#8217; attention, encouraging them to take action to build their retirement savings.</p>
<p>The &#8216;data smarter&#8217; communications are powered by advances in member data customisation capabilities and a deeper insight into the behavioural attributes of members.</p>
<p>&#8220;We&#8217;re starting to have a better idea of what works to reach and motivate people and advances in technology and data analytics is set to empower these programs to achieve real change in the retirement prospects for many Americans,&#8221; Hess said.</p>
<p>The message comes as Australian super funds continue to battle poor member perception. Recent Roy Morgan research* showed that only 42 percent of members in retail super funds were satisfied with the financial performance of their fund, compared to 49 percent for industry funds and 64 percent for self managed super funds.</p>
<p>Hess, who is in Australia to visit J.P. Morgan&#8217;s Investor Services group, which resides in the Corporate &amp; Investment Bank, and share member engagement strategies with its local superannuation fund clients, noted, &#8220;Triggering member action on retirement savings adequacy and tailoring the message to different investor circumstances is a universal challenge for institutional investors world wide. Despite the different retirement systems, we see common challenges across US and Australian funds.&#8221;</p>
<p><strong>Audience of One® approach</strong><br />
In the US, J.P. Morgan runs a member communication and education philosophy, Audience of One®, that is based on the firm&#8217;s experience that effective communication programs must speak to each participant as a unique individual. Audience of One® communications resonate with members by adhering to the following principles:</p>
<ul>
<li>Make it personal &#8211; marry data and message to offer a relevant, individual experience</li>
<li>Make it simple &#8211; break messages down into manageable pieces</li>
<li>Connect the money to the emotion &#8211; motivate participants to take responsibility</li>
<li>Diagnose before you prescribe &#8211; understand an individual&#8217;s current situation</li>
<li>Cultivate an ongoing relationship &#8211; pursue an ongoing dialogue with participants</li>
</ul>
<p>US pension plan participants exposed to Audience of One® during the period 2005-2012 showed a 31 percent increase in their overall income replacement levels, with the number of participants on track to achieve at least 70 percent of their income in retirement increasing by 104 percent.</p>
<p>Hess said the rapid evolution of data customisation means super funds can now use individual member data to build tailored messages based specifically on each member&#8217;s fund profile &#8211; taking into account age, income and levels of engagement. These messages work to drive constructive member behavior and can be delivered through all touchpoints: Internet, call center, member statements, print media and face-to-face education meetings. He said simplicity was the key to effective communications.</p>
<p>&#8220;Every Audience of One communication comes down to one salient point, helping participants answer the question: &#8220;Am I on track to live comfortably through my retirement?&#8221; he said.</p>
<p>The post <a href="https://www.adviservoice.com.au/2012/11/speaking-to-an-audience-of-one-is-key-to-improving-retirement-incomes/">Speaking to an audience of one is key to improving retirement incomes</a> appeared first on <a href="https://www.adviservoice.com.au">AdviserVoice</a>.</p>
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