Anne Hamieh

HUB24 has announced that an increasing number of High Net Worth (HNW) clients is driving demand for innovative solutions like the recently launched HUB24 Private Invest.

In April, HUB24 launched Private Invest, an innovative and unique wholesale solution that brings together HUB24’s leading HNW capabilities, including HUB24’s award-winning platform and deep expertise in non-custody administration, with over $23 billion in non-custody assets currently administered on PARS (Portfolio Administration and Reporting Service).^[1][2]

Designed specifically for HNW and UHNW clients, HUB24 Private Invest provides easier access to a broader range of wholesale investments, simplifies the administration of custody and non-custody assets and, through Engage, the next evolution of HUB24’s leading reporting capability, provides clients with a complete view of their investments.

Australia’s HNW segment is growing, with 690,000 investors holding over $3.4 trillion in investments, up 13% from the previous year. This trend is expected to continue, with an estimated $3.5 trillion set to transfer between generations over the next 20 years driving private wealth advisers to adapt their service models to meet growing demand.^[3]

Research also reveals more than 50 percent of advisers servicing HNW clients rely on manual processes when administering non-custody assets and in some cases, HNW investors are using spreadsheets to gain a consolidated view of their investment portfolios.^[3]

HUB24’s Head of Broker and Private Wealth Distribution, Anne Hamieh, said these insights highlight the need for solutions that empower private wealth advisers to better serve this growing segment.

“We’ve been collaborating with private wealth advisers to develop innovative solutions that meet the evolving needs of their clients and help them deliver their value proposition. HUB24 Private Invest extends our leading HNW capability, with further flexibility to enhance the client experience.

“As Australia’s HNW segment continues to grow, we are leading the way in developing innovative solutions for private wealth businesses to deliver the tailored solutions their clients need.”

Other key features of HUB24 Private Invest include a single offer with one application for private wealth advisers and their clients to access an extensive investment menu – including alternative investments such as private credit, private equity, and private infrastructure administration of non-custodial investments, all through a single portal that provides consolidated and interactive reporting.

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Notes:
[1] HUB24 was ranked as the #1 platform in the HNW category and Best Overall Platform in the Investment Trends 2024 Platform Competitive Analysis and Benchmarking Report.
[2] PARS FUA as at 30 June 2025.
[3] Investment Trends 2024 High Net Worth Investor Report.

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Mr Oliver’s commencement complements a series of strategic appointments by the company throughout 2019. These support Xplore Wealth’s growth as experts in delivering solutions that empower advisers by providing real choice within an environment of heightened regulation and consumer-focused reforms.

Mr Oliver joins Xplore Wealth after five years as Business Development Manager at HUB24 Limited, where he was responsible for building and maintaining strategic relationships with new and current licensees.

“I am excited to commence my new role with Xplore Wealth,” Mr Oliver said. “I am joining during an important period for Xplore, and I look forward to the opportunity ahead in the evolving financial services sector.”

Head of Distribution and Marketing Anne Hamieh said: “Durand brings with him a long record of outstanding business development and key relationship performance, which aligns with our objectives as we continue to focus on enabling our clients to confidently manage, protect and grow their clients’ wealth.

“Durand’s role will be pivotal in promoting the company’s client-centric platform solutions and the benefits of Xplore Wealth’s regulatory expertise to the advice market. We look forward to welcoming Durand to Xplore Wealth.”

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Ms Hamieh’s appointment rounds out a number of strategic executive positions now completed by the Company, including the recent announcement of Bruce Hawkins as Chief Financial Officer and Mike Wright as Chief Executive Officer.

Chairman Peter Brook said of Ms Hamieh’s appointment: “Anne’s appointment not only bolsters a revitalised Xplore Wealth executive team but fulfils a critical gap for Xplore Wealth in its sales and relationship efforts and promoting the Company’s underlying capabilities. 

“This appointment in combination with Mike and Bruce is a strong signal of deliberate recalibration by the Board to introduce executive talent comprised of high-performing professionals that we believe have the requisite skills and track record to expand the Xplore Wealth business in line with our strategic growth targets.

“Central to our plans is the Distribution and Marketing function. This requires a deft leadership approach, strong attention to the needs of advisers and their clients, and the capacity to achieve sales results built on quality relationships. 

“We believe Anne ticks all the boxes,” Mr Brook said.

“I am excited to commence my new role with Xplore Wealth,” Ms Hamieh said. “I am joining during a pivotal period for the Company and our discussions regarding the vision and growth ambitions for Xplore Wealth really helped to cement my decision to join. 

“I look forward to meeting the collective challenge ahead and the opportunity to deliver solutions that support the needs of advice businesses and their clients operating under the heightened demands of regulatory scrutiny and community expectations,” Ms Hamieh said. 

Xplore Wealth’s newly appointed CEO Michael Wright said, “Anne was a key member of the highly regarded Vanguard Investments distribution team, driving the national sales strategy and also led the approval and launch of Vanguard Diversified Managed Accounts. 

“Anne has a proven sales and leadership capability and hits the ground running with the Company on 26 August. Her deep industry knowledge and understanding adds great value to the Xplore Wealth team and to the Board’s targeted programme to grow and expand the business. Anne is an excellent addition to the revitalised leadership team and I look forward to working with her and the broader team.”

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Ms Hamieh is already known to many in the industry for her work with Wilson HTM and Next Financial, where she held a number of significant roles in relationship management, marketing and, most recently, heading up the company’s Dealer Group Distribution area.

“Anne has very significant experience in both financial services and marketing and her strong relationships with, and understanding of what drives planners and dealer groups will add a new dimension to our team as we continue to expand our offering in this space,” said John McBain, Centuria Capital CEO.

Mr McBain went on to say that other key areas of focus for the role will be the promotion and positioning of Centuria’s investment bonds and new products. Ms Hamieh will also be building a team as new products come onboard.

Ms Hamieh has also previously held analyst, planning and business development roles with AMP.

“It is a real privilege to be joining such a dynamic and focused team, and one that has a real vision for the future,” said Ms Hamieh. “There’s a great sense of possibility and optimism about what lies ahead and I am looking forward to contributing to some really solid achievements in line with Centuria’s strategic plan.”  

Ms Hamieh’s arrival is the third major appointment to occur at Centuria Capital, which recently underwent a major company rebrand earlier in the year.

“We are well aware that to meet what are ambitious goals we need the right talent on board and we will continue to pursue that talent to ensure we achieve them,” said Mr McBain.

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