Commenting further on the announcement, Garry Crole said Bernie Fernandes is an excellent addition to the Sequoia team and is well known throughout financial services with an extensive and impressive background spanning over four decades in the industry across client management roles.

“Bernie’s knowledge, integrity, and passion to provide superior outcomes for his clients is a great match for Sequoia and he will definitely add to the culture and growth of the group in those states”, added Garry Crole.

Bernie will be based in Perth and be responsible for managing and growing Sequoia’s advice network in WA and SA by attracting and retaining advisory practitioners and developing growth opportunities for the business.

Prior to joining Sequoia, Bernie was state manager for Synchronised Business Services.

Bernie Fernandes said he is excited about the new role and is looking forward to building on Sequoia’s excellent reputation across these two large and diverse states – and for the opportunity to facilitate the provision of a diverse range of financial services to Western and Southern Australia.

Garry Crole concluded, “Sequoia is committed to expansion of services to advisers, AFSL holders and the accounting industry in this region and Bernie’s appointment reflects the group’s commitment to the WA and SA advice network, and providing professional and accessible value to the advice community”.

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