Haley Powell has been appointed Head of Superannuation and Retirement Advice, Craig Godfrey joins as Head of IFA Partnership and Growth, while Brendan Nerdal’s existing role has been expanded to Head of Stakeholder and Corporate Relations.

Brighter Super Chief Member Officer Lisa Kay said the appointments reflect the fund’s focus on scaling its advice offering and enhancing member engagement.

Ms Kay said that as a mid-sized fund, Brighter Super is well positioned to offer a more personal level of connection and service to members.

“After three years of mergers and acquisition, our fund is now well placed to deliver on the promises we made to members and we will be out there with them, understanding their retirement needs and supporting their retirement goals.

“We know our personal connections are what truly drive better retirement outcomes for our members. Through our advice partners and local super specialists, we help ensure members receive guidance that reflects their individual goals and circumstances,” she said.

The appointments come as Brighter Super evolves how it delivers financial advice, making it more accessible, affordable, and easier for members to navigate.

Ms Powell’s team will lead Brighter Super’s advice proposition, expanding access to financial advice through scalable and modular service models.

An experienced financial services leader, Ms Powell’s career spans advice, governance and senior leadership roles. She joins Brighter Super from AIA Financial Wellbeing, where she was Head of Advice Delivery, leading teams of financial advisers.

Mr Godfrey’s team will oversee the fund’s growth strategy and strengthen relationships with Independent Financial Advisers (IFAs).

He joins Brighter Super after a strong career in superannuation and retirement planning, having held senior roles in leading financial services and member-focused organisations including large super funds and boutique advisory firms. He was most recently National Manager SMSF at Findex.

Mr Godfrey will also lead Brighter Super’s team of on-the-ground super specialists who personally met with 30,000 members last year – about 10% of the fund’s membership base – and manage the fund’s relationships with nearly 1600 IFAs.

Mr Nerdal, who has led corporate relations since 2024, will continue to engage with the fund’s largest employers and partners to advocate for members and support the fund’s broader stakeholder strategy.

Brighter Super’s commitment to delivering outstanding advice was recently recognised at the Industry Fund Services (IFS) Advice Excellence Awards, where the fund received four awards, including Financial Advice Team of the Year. Several team members were also acknowledged for achievements across adviser and paraplanner categories.

These awards highlight Brighter Super’s dedication to helping members retire with confidence and delivering exceptional personal service.

The post Brighter Super strengthens personal service promise with key leadership appointments and national recognition appeared first on AdviserVoice.