Cassandra Mackay

Moneysoft will provide its digital money management solution to Fortnum Financial Advisers under a new partnership set to boost client engagement and provide greater insights across the advice process.

Fortnum will provide the co-branded Moneysoft tool to advisers across its full network, enabling them to empower clients and bolster their financial wellbeing.

Fortnum’s Practice Technology Manager, Cassandra Mackay, said Fortnum are excited to provide our Adviser Network with a tool to engage their clients in budgeting and cash flow.” “This is a great opportunity for an adviser to partner with their clients to achieve their financial goals.”

Moneysoft Pro and Lite are both cloud-based digital solutions offered by the company, to help clients manage their cash flow and establish healthy financial habits. While Pro is the flagship product launched by the company, the newer Lite solution enables an adviser to rapidly assess a client’s financial health and engage them in an initial cash flow service.

“We believe Moneysoft empowers our advisers with meaningful personal data and the software is a strong step towards supporting our practices with tools that engage clients, earlier in their overall financial journey”, added Mackay.

Fortnum has a network of over 100 financial advisers across Australia, with total funds under advice of more than $5 billion. Last year, Fortnum won theCoreData and Professional Planner’s ”independently” owned licensee of the year award.

Jon Shaw, Moneysoft’s head of technology and commercial operations, said that the platform will support Fortnum well into the future by providing high quality, tailored advice to empower its clients, while also generating productivity and efficiency improvements.

“Through our discussions and interactions with Fortnum’s team over the last 12 months, it became clear that our proposition closely aligns with the way they plan to progress their advice model,” he said.

“This new partnership, along with some very exciting developments in the pipeline, will enable all Fortnum advisers to access market-leading technology to engage and acquire new clients, service existing, and foster innovation around advice delivery.”

Moneysoft’s dedicated account managers will work closely with Fortnum’s practice development team on service delivery and technical support during the roll-out. This will include a comprehensive training program to help advisers manage initial client on-boarding, integrate the solution and develop the ongoing service packages.

Fortnum is the fifth financial advisory group to sign with Moneysoft in the last six months, joining a stable of clients that includes Clearview, RI Advice, Millenium3, Financial Services Partners and Mortgage Choice. Moneysoft is now employed across 11 dealer groups in total.

The post Fortnum partners with Moneysoft appeared first on AdviserVoice.

Ms Thomas, who has over 15 years of financial services experience, will report to Joel Taylor, Managing Director of Fortnum Private Wealth.

She will enhance the delivery of Fortnum’s professional advice program to the group’s national network of advisers. “Kerry has the right blend of skills, expertise and values, and is the right cultural fit for Fortnum,” Mr Taylor said.

“It’s important that our staff – and advisers – have a high degree of personal integrity, and embrace our high performance, collaborative culture. Kerry is an experienced professional who has a genuine rapport with advisers and she is a great addition to the team.

The appointment of Ms Thomas coincides with the appointment of Cassandra Mackay to the role of Practice Technology Manager. Ms Mackay joined Fortnum earlier this year from Bendigo and Adelaide Bank where she was previously Digital Advice Manager.

Chief Executive and Managing Director of Fortnum Financial Group, Neil Younger said the appointment of Ms Thomas and Ms Mackay formed part of restructure designed to strengthen the licensee’s proposition to advisers.

“Our focus continues to be on delivering relevant advice solutions that drive practice efficiency, productivity and profitability. We are committed to streamlining advice processes in order to free up advisers to do what they do best which is service clients, give advice and deliver improved client outcomes”, Mr Younger said.

“Consumer needs and preferences are rapidly evolving and the advice industry has to evolve to keep up. Clients are looking for innovative advice solutions that meet their needs and as a licensee we want to be on the forefront of change. Kerry will be spearheading the delivery of our new advice initiatives to help advisers and practices capture opportunities.”

Mr Younger is thrilled to have Ms Thomas on board the Fortnum team. “Kerry’s commitment and experience to enhancing advice solutions aligns perfectly to Fortnum and we are excited to have someone with Kerry’s knowledge and reputation join the team.”

The post Fortnum gears up for growth with new appointments appeared first on AdviserVoice.