The appointment is part of BTFG’s strategy to maximise the super opportunity and capture the lion’s share of the $1.3 trillion super industry.

“Superannuation has been called-out as core to the Westpac Group’s strategy, given its critical importance in helping Australian’s prepare for a better retirement and the expected growth in the industry,” general manager of superannuation Deanne Stewart said.

The super opportunity is a must-win category for our business and a key part of this is delivering to customers in the early accumulation stage through Retail and Corporate Super.”

Ms Doyle will be responsible for the development and the management of business strategy, product, marketing and distribution strategy to help grow funds under management and market share.

“Vicki has a depth of experience in super and will be a strong member of BTFG’s leadership team which is focussing on servicing the needs of more Australians,” Ms Stewart added.

Doyle will join BTFG in early 2013 from Suncorp where her most recent role was executive general manager, direct customers.

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