(L to R): Mark Fordree and Mike Giles

Fintech Ignition Advice continue their growth with a move into the UK market establishing new teams in London and Edinburgh.

Terry Donohoe, CEO Europe, Ignition Advice says, “We are delighted to bring our class leading digital advice platform to the UK. By bringing advisers and their clients together on the one advice platform, we enable our partners, financial institutions, to truly scale their advice propositions. With rapid implementation times and great user experiences, the Ignition Advice platform provides the flexibility demanded by financial institutions.”

The firm first gained a presence in Europe in Dublin in 2017. Mike Giles, Cofounder and CEO says, “Ignition Advice is well experienced in operating within local regulations, including the pre and post trade transparency requirements of MiFID and the consumer protection standards for insurance firms under IDD. As part of the move into the UK, we are further localising all products for the UK market, over layering UK FCA regulatory standards to meet the needs of British clients.”

David Hempson joins the company as its new Business Development Director UK where he will launch and lead Ignition’s sales effort in the UK. With twenty years of experience in financial services sales, including roles at EValue and FE FundInfo, Hempson brings a deep understanding of the investment and wealth sectors and a passion for digital financial advice.

David Hempson, Business Development Director UK, Ignition Advice says, “Ignition’s proven digital advice technology and the strong appetite from UK financial institutions for customer first digital engagement advice solutions make an exciting combination. We look forward to bringing the UK market live digital advice solutions for insurance, pensions and wealth in 2021. Our simple hybrid technology integrates seamlessly with adviser-led and adviser-assisted customer experiences. The challenges of 2020 have accelerated the need for digital solutions and Ignition Advice is perfectly positioned to help.”

Ignition Advice teams continue to expand globally, with strong hires in both the Dublin and Sydney offices, supporting the UK expansion and servicing new client acquisition.

Mark Fordree, Cofounder of Ignition Advice commented, “Ignition’s highly flexible platform is able to serve the needs of a broad spectrum of financial institutions. Post Brexit, the UK is establishing a strong lead in fintech and digital financial services, and we are pleased to enter the market at this time. Ignition continues to hire leading technologists to our global team to support our growing client base.”

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Advice board of directors, (L to R): Peter Meurer, Mark Fordree, Russell Scrimshaw and Mike Giles.

Ignition Advice has announced that Russell Scrimshaw has accepted the roles of Deputy Chairman of the Board of Directors and Non-Executive Director. Scrimshaw is an experienced senior executive and company director, and a valuable addition to the growing firm.

On joining the Board of Ignition, Russell Scrimshaw, Deputy Chairman of the Board of Directors and Non-Executive Director, said, “I am very excited to be a part of what I expect will be a major international software and services company in the rapidly expanding financial services and advice sector. Clearly, Ignition software is world class and has already generated several prestigious sales in Europe and the UK, as well as in Australia.”

Peter Meurer, Chairman of the Ignition Board of Directors said, “We are delighted to welcome Russell Scrimshaw to Ignition Advice. He is one of Australia’s leading financial services experts. An appointment of this calibre will greatly assist Ignition as we continue to expand through partnerships with leading global institutions in 2021.”

In his recent career Scrimshaw has been Deputy CEO of Fortescue Metals Group and Chairman of UK listed Sirius Minerals PLC (acquired by Anglo American earlier this year). He is Chairman of the Garvan Foundation and Non-Executive Director of the Garvan Institute of Medical Research.

During his earlier corporate executive career Scrimshaw was at various times responsible for Information Technology and Operations in the Commonwealth Bank of Australia, Director of Marketing at Optus Communications, Vice President of Sales and Service in the US for American computer Company Amdahl, and a senior executive in IBM Australia.

The appointment follows Ignition’s successful Series B capital raising with Morgan Stanley Wealth Management in 2020. Proceeds from the capital raising will be used to support business development and product research, ensuring that Ignition’s technology solutions remain at the forefront of global innovation.

Additional key 2021 hires

Ignition Advice continues to augment their global team with an aggressive recruitment strategy, also announcing Robert Coulter as Business Development Lead, APAC and David Hempson as Business Development Director, UK.

Robert Coulter joins the Sydney office to lead Ignition’s APAC distribution partnerships. Coulter brings experience with top tier firms including AMP, ING, BT Financial Group, MLC Australia and Asgard. David Hempson has a mandate to launch and lead Ignition’s new UK business. He has twenty years experience in financial services sales with firms including EValue and FE FundInfo, and a deep understanding of the investment and wealth sectors.

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