In the newly created roles, Melanie Robinson and Gad Amar will respectively support Natixis IM’s strategic ambitions to become the most client centric asset manager globally. In addition, they will work closely with Natixis IM’s distribution teams and affiliate managers to deliver on the firm’s sustainability ambitions which targets to have €600bn of its AUM, equivalent to around 50% of the total, invested in the sustainable or impact investing category by 2024.

As Global Head of Customer Experience, Melanie Robinson will play a pivotal role in enhancing Natixis IM’s customer experience, including clients service and reporting as well as optimizing the pre and post sales client journey. She will have a dual reporting line to Joseph Pinto, Head of Distribution for Europe, Latin America, Middle East and Asia Pacific and David Giunta, President & CEO, US Distribution, Natixis Investment Managers. She will be based in London and will start in early November 2021.

Melanie brings more than 12 years of customer experience (CX) management to her new role. Over the past year, she has helped organizations to devise a CX strategy for operational excellence. Prior to this, she worked at Medallia as Head of Professional Services for Southern Europe, where she advised a number of large financial corporations on how to measure and improve their CX. She has also worked at American Express as a Strategy Director. She has a strong diversity culture and held leadership roles at both Amex and Medallia.

As International Chief Product Officer, Gad Amar, CFA will be responsible for optimizing Natixis IM’s product offering, building greater synergies with its investment affiliates to help deliver a more enhanced range of solutions for clients. He will report to Joseph Pinto and be based in Paris. He joins the firm in late October.

Gad joins Natixis Investment Managers with more than 20 years of experience in sales and development activities in asset management. He joins from Edmond de Rothschild where he was Deputy CEO, Global Head of Business Development in Paris, responsible for sales and product development. He has also worked in other senior roles including Head of Family Offices, EMEA and FraBeLux Distribution at BlackRock.

Joseph Pinto commented, “The deep bench of knowledge and industry experience that Melanie and Gad bring to their respective roles, will help drive our strategic ambitions to become the most client centric asset and wealth manager. Both appointments will help support clients and enhance the customer experience in a more sustainable manner and David Giunta and I are delighted to welcome them both to the firm.”

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