In this role, Mr Speirs will be responsible for driving sales and developing strategic partnerships to expand Ignition’s presence in the APAC market.

Mr Speirs has over 25 years in the Australian wealth management industry, most recently as head of portfolio solutions at Bravura Solutions. His experience also includes Westpac and Macquarie Bank.

Mr Speirs will be based in Sydney and report to Eric Welsby, Ignition’s chief commercial officer.

Terry Donohoe, Ignition group chief executive officer, said, “Darren has an extensive background in successfully delivering sales growth and building client relationships. His deep understanding of the APAC wealth technology market from advice through to member administration will be instrumental in furthering our successes in the region, which are a core part of our global growth strategy as the leading global advice technology for financial services institutions.

“Ignition’s unique and purpose built, omni-channel digital advice platform has been engineered for financial services institutions, delivering transformational efficiencies and scalability to our global clients.  The platform enables increased agility at scale and optimisation of advice distribution channels which ultimately empowers financial services institutions to deliver greater volumes of financial advice through enhanced customer experiences,” Mr Donohoe said.

Mr Speirs said, “I am looking forward to working with the team to build Ignition as the market leading SaaS advice specialist for institutions that need to quickly and efficiently scale their advice propositions across multiple distribution models.”

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Eric Welsby

Ignition Advice, the global provider of advice technology, has appointed Eric Welsby as its new Chief Commercial Officer for Europe.

Eric has over 23 years of industry experience, and has held a number of leadership roles within retail financial services technology firms. Prior to joining Ignition, Eric was the global head of product and strategy for Bravura Solutions, a provider of software solutions for the wealth management, life insurance, and funds administration industries. Before that he held the role of deputy CEO at EQ Investors, a regulated wealth management, traditional advice and hybrid advice business.

As Ignition’s new CCO Europe, Eric will be responsible for the commercial strategy and development of the business through marketing, sales, product development and client service activities to drive business growth and market share.

Ignition launched in the UK in May 2021 and was appointed by wealth manager M&G Wealth to deliver the firm’s new digital advice offering for its advisers and customers.

Terry Donohoe, CEO Europe, Ignition, said:  “Eric’s appointment brings significant international experience and knowledge in sales, marketing and product to our leadership team as the business continues its growth trajectory to bring the benefits of hybrid advice to a wider market.”

Eric Welsby, CCO Europe, Ignition, added: “I am delighted to have the opportunity to lead the growth of an exceptional technology platform that enables financial institutions to engage with their large underserviced client base. Ignition’s ability to deliver highly configurable digital journeys including Protection, Pension and Investment products across Direct, Hybrid and full Advice channels will unlock significant efficiencies and drive better customer outcomes.”

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