Jake Lever’s top will honour Hugh Greenwood’s (right) late mother before Saturday’s game.

Zurich Financial Services Australia (Zurich) has announced it will replace its logo on the front of Melbourne Football Club (MFC) AFL run out t-shirts with the names of individuals impacted by breast cancer – the first time in MFC history a team sponsor has used its logo space in support of charity.

In collaboration with Breast Cancer Network Australia (BCNA), Zurich has selected 43 individuals from more than 350 public nominations whose names will be displayed on the t-shirts in support of ‘PLAY4BCNA’ during AFL Round 15 ‘Pink Lady Match’ on 22 June.

Zurich has also announced a $10,000 donation to BCNA to assist with funding essential support services, resources and advocacy programs for individuals and families affected by breast cancer.

Cancer was the second most common cause for life insurance claim at Zurich in 2023*, representing more than 20 per cent of all claims and resulting in $473 million in claims payments. Of these cancer claims, breast cancer accounted for 15 per cent.

Linda Griffin, Head of Brand, Marketing & Corporate Affairs at Zurich said: “According to recent analysis by Zurich, breast cancer impacts more than 20,000 new individuals each year and can cost on average more than $40,000 over a person’s lifetime. As an insurer, Zurich sees this impact first-hand.”

“Zurich is proud to use its logo space to recognise those impacted by breast cancer and to raise awareness and funding for Breast Cancer Network Australia. With the rate of breast cancer diagnosis increasing in Australia, it is more important than ever to support such an important cause,” Ms Griffin said.

Gary Pert, Chief Executive Officer at MFC said: “To have our players representing those impacted by breast cancer is a great opportunity which allows us to raise critical awareness of BCNA’s important work.”

“The initiative is a fantastic collaboration, and we thank Zurich for their support of our long-standing partnership with BCNA and for allowing this important cause to take center stage,” Mr Pert said.

Kirsten Pilatti, Chief Executive Officer at BCNA said: “BCNA are so grateful to MFC for their continued support with the Pink Lady Match and to Zurich who have graciously allowed us to use their logo space on the warmup tops to amplify our cause, and ultimately offer all Australians affected by breast cancer visibility through this iconic match.” 

The post Zurich uses AFL logo space to support breast cancer awareness appeared first on AdviserVoice.

Justin Delaney

Zurich Financial Services Australia (Zurich) has announced the extension of its partnership with the Melbourne Football Club (MFC) men’s and women’s Australian Football League (AFL) teams for a further three seasons, to the end of the 2026 season.

Zurich has been Co-Principal Partner of MFC since 2018 and in 2020 also became Co-Principal Partner of the club’s women’s team.

Justin Delaney, Chief Executive Officer, Zurich Australia & New Zealand said: “We are proud to extend our partnership with the Melbourne Football Club following six successful years working closely together on a number of important initiatives.”

“Together, we have driven several impactful community initiatives including the launch of ‘Goals for Good’ and support of charitable rounds to raise money for FightMND (motor neurone disease) and the Reach Foundation (youth mental health and wellbeing).” 

“Our partnership with the Melbourne Football Club provides a valuable platform for Zurich to connect with our customers, partners, employees and the broader Australian community,” Mr Delaney said.

As part of the partnership, Zurich’s logo will continue to feature on the front of MFC’s men’s and back of the women’s match-day guernseys and team training apparel.

Gary Pert, Chief Executive Officer, Melbourne Football Club said: “Zurich’s unwavering commitment to our Club has been instrumental in our success, and we are excited to continue this journey together.”“We look forward to the next few years, as we aim to achieve new heights and create unforgettable moments for our members and supporters.”

The partnership with MFC underlines Zurich’s commitment to the AFL and follows the foundation in 2018 of ‘Tackle Your Feelings’ – a free mental health education and awareness training program – by Zurich Insurance, the Z Zurich Foundation, the AFL Coaches Association and the AFL Players’ Association.

The post Zurich extends AFL partnership with Melbourne Football Club appeared first on AdviserVoice.

CEO of Zurich Life & Investments, Justin Delaney, expressed his excitement at being able to continue the successful partnership.

“We’re thrilled to extend our partnership with Melbourne Football Club. Since 2018, we’ve had the opportunity to experience the Club’s fantastic culture, strong values, and passion first-hand. It’s exciting to see this reflected in their recent on-field performance,” he said.

Melbourne CEO, Gary Pert expressed his appreciation to Zurich for its continued commitment and ongoing support.

“Zurich has always been committed to supporting our entire club and have been particularly strong supporters of our AFLW program and the work the club undertakes in the community space,” said Pert.

Over the length of the sponsorship, Melbourne Football Club and Zurich have worked in partnership to deliver impactful community initiatives, most recently delivering the ‘Goals for Good’ campaign. This collaboration between Melbourne Football Club and Zurich’s community mental health program Tackle Your Feelings – saw football equipment valued at $20,000 donated to 60 junior clubs through the AFLW season. Zurich was recently awarded the ‘Community Initiative of the Year’ for this initiative at the 2021 Financial Standard Max awards.

Delaney spoke to the cultural alignment that exists between the two organisations on diversity, community and inclusion.

“Partnering with Melbourne helps to strengthen Zurich’s reach across many important diversity and community initiatives. We’re proud to have Neville Jetta as one of our Tackle Your Feelings’ ambassadors, helping to champion positive change in mental health. We are also proud to support the Dees’ efforts around important causes like FightMND and the Reach Foundation.”

The partnership provides Zurich with a continued platform to connect with customers, partners, employees and the Australian community and to build brand strength. Zurich’s logo will continue to be featured on the front of the Demons’ men’s guernseys and displayed on the back of the Demons’ AFLW guernseys.

The post Zurich extends partnership with Melbourne Football Club appeared first on AdviserVoice.