NAB Wealth Advice Partnerships General Manager Ross Barnwell explained that the newly created role will focus on further improving NAB’s understanding of customer needs and attitudes towards financial advice

“The shape of the advice industry is changing. Advice is more than ever driven by customers, whose needs are evolving. Customers are deciding how and when they choose to engage with financial service providers,” Mr Barnwell said.

“We’re evolving our business to meet these changing needs by placing the customer at the centre of everything we do. We’re focused on strengthening our business, committed to meeting the customer’s expectations and improving their experience, and supporting advisers in providing greater value to their clients.

“This new role is important because it positions us for future success. The role will look to deal with the changing environment to ensure we deliver industry leading consumer insights and engagement, coupled with flawless execution.

“James has played a significant role in shaping the success of Advice Partnerships at NAB and his extensive experience in wealth, particularly around advice businesses, places him well to embark on this new challenge.”

Speaking of his appointment, Mr Meade said: “This is a great opportunity for us, as a business and an industry, to deliver not only a great customer experience, but also, to assist advisers in growing the value of their business.

“I’m committed to developing better ways to support our network and deliver an enhanced advice experience, which will ultimately benefit our consumers.”

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