Jason Entwistle

At the FAAA Congress in Perth, HUB24 will introduce myhub, an ecosystem concept being developed that provides access to leading advice technology solutions and leverages AI-powered natural language prompting to address the productivity challenges for advice practices.

To deliver these efficiencies, myhub will integrate leading advice technology including HUB24 Group capabilities (HUB24 platform, Class and myprosperity) as well as services and solutions from providers including Vital Business Partners and Finura Digital.

myhub is intended to be flexible enough to integrate applications developed by practices and licensees, streamlining tasks including client meeting preparation, scenario modelling, client goal tracking, SOA creation, and compliance checks within one secure ecosystem.

With 10.2 million Australians open to seeking financial advice and only 15,250 financial advisers available, the advice sector faces a significant capacity gap. HUB24 is developing myhub as part of its commitment to collaborate with advisers, licensees and industry partners to enable accessible advice for more Australians.¹

According to HUB24’s Director Strategic Development, Jason Entwistle, the key to unlocking productivity is removing inefficiencies in the advice implementation process.

“While platforms such as HUB24 have enhanced productivity in areas like portfolio management and reporting, there are still many inefficient processes within an advice practice, which have not been addressed due to the lack of investment in high quality accessible data, industrial scale technology, and innovation.”

He added: “By leveraging data and emerging technology, and through collaboration with licensees and leading technology providers, HUB24 is addressing this need while continuing to invest in our market-leading platform to enable advisers to deliver financial advice for more Australians.”

In early 2026, myhub will commence a pilot program for licensees, advice networks, and advisers to co-design the solution.

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Notes:
[1] Adviser Ratings Adviser Musical Chairs Report, Quarter 2 2025; Investment Trends 2024 Australian Financial Advice Report.

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Jason Entwistle

As part of HUB24’s commitment to deliver innovative solutions that empower advisers to meet the needs of clients throughout their wealth accumulation and retirement journey, the HUB24 Discover offer has been launched, to complement the existing Core and Choice offers and is now available on HUB24 Invest, Super and Pension.

Demographical trends such as the intergenerational wealth transfer and ageing population are providing opportunities for advisers to evolve their advice proposition to meet the needs of early-stage wealth accumulators, later stage retirees or clients with less complex needs.

HUB24’s Director of Strategic Development, Jason Entwistle said Discover strengthens HUB24’s competitive position and supports further growth by giving advisers access to an investment solution purpose-built for client segments with simple investment needs. HUB24 Discover encompasses a range of passive, active and ESG managed portfolios from leading portfolio managers including AZ Sestante, Betashares, Blackrock iShares, Elston, Lonsec, Morningstar, Vanguard, and Zenith.

“We’re excited to be launching our new HUB24 Discover solution. Discover complements our existing Core and Choice offers and expands our reach, providing a unique solution for advised clients seeking simplicity and affordability in their investment options – whether they’re starting out on their advice journey with their first portfolio or entering the drawdown phase.

“What’s great about Discover is the quality of the investment managers delivering a streamlined list of managed portfolios coupled with our award-winning platform features, and a competitive simplified fee structure. It’s also truly portable so as their clients’ needs evolve, advisers can easily transition them across to our Core and Choice offers with minimal unintended or costly insurance or tax consequences.”

Designed in conjunction with portfolio managers, HUB24 Discover is a cost-effective platform and investment solution, providing a streamlined selection of managed portfolios.

Elston Asset Management’s Head of Adviser Services, Mark Smith said: “We’re excited to be working with HUB24 in launching their new Discover offer, a cost-effective and complementary solution to our existing managed portfolios available via HUB24.

“The Discover offer opens up new opportunities for advisers to engage with clients on their investment journey and leverages our existing infrastructure and our ten-year track record of supporting advisers and their clients through our HUB24 managed portfolio solutions.”

Lonsec Investment Services Chief Investment Officer, Nathan Lim said: “We’re pleased to be a foundation managed account provider for HUB24 Discover. We’ve used our deep research and portfolio construction skills to build five portfolios that will meet the needs of both large and small investors. We look forward to bringing these portfolios to our adviser network and their clients.”

Vanguard Australia’s Head of Financial Adviser Services, Balaji Gopal said: “The ability to offer Vanguard’s Diversified Managed Account Strategies through HUB24’s new Discover platform simply means more choice of high-quality investment solutions for financial advisers and their clients.

“Providing low-cost, instant exposure to over 16,000 securities through a range of asset classes, our Diversified Managed Account Strategies harness Vanguard’s global portfolio management expertise and proven strategic asset allocation approach.”

Chantal Giles, Head of Wealth at BlackRock Australasia said: “BlackRock is excited to see the addition of its Enhanced Strategic Model Portfolios and ESG Model Portfolios to HUB24’s Discover menu options. These low-cost diversified investment solutions are key examples of how BlackRock can deliver quality portfolio construction guidance to help advisers build better portfolios for their end clients. Ultimately, it gives everyday Australians access to institutional-quality portfolios that best meet their desired investment goals.”

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Andrew Alcock

Leading wealth management platform provider HUB24 (ASX: HUB), yesterday announced the launch of an innovative portfolio management tool that allows portfolio managers using the platform to dynamically and efficiently adjust their managed portfolios to respond to market conditions.

The new capability, called Progressive Portfolio Implementation (PPI), allows different target weightings to be set for new inflows and provides portfolio managers with the flexibility to allocate the new client money differently, substituting into alternative securities in line with the set investment objectives.

Andrew Alcock, Managing Director of HUB24 commented “this is another example of how HUB24 is using technology to transform the industry by leveraging investment management expertise to create better outcomes for advisers and their clients. The removal of these constraints within the portfolio allows the portfolio manager to fully implement their strategy”.

The solution is designed to help portfolio managers better manage new inflows in scenarios where it may be beneficial for the new monies to be managed slightly differently to the existing portfolio. For example, a portfolio manager may hold the view that a security is nearing its peak value. While they are comfortable to continue to hold that security for existing investors, they would prefer new funds to be invested in an alternative for a period of time. PPI will allow portfolio managers to efficiently implement these decisions across all investors within a managed portfolio.  This also means clients benefit as they may not have to pay as many transaction fees.

Jason Entwistle, Director of Strategic Development at HUB24 said the enhanced portfolio management tool was a unique solution that had the potential to improve portfolio performance for clients, especially in the first few years they are invested.

“Managers receiving new inflows from investors normally have to buy all the holdings to match the existing weightings of their portfolios and are then forced to sell some of those recently-purchased assets shortly after to adjust to the new weightings. With PPI, however, managers can manage those inflows more efficiently in anticipation of highly probable changes,” Mr Entwistle said.

“PPI may help enhance performance as portfolio managers don’t have to purchase securities at peak valuation for new funds and can also deliver tax efficiencies for investors by not having to sell securities before their time.”

The functionality is now live and being utilised by Akambo Financial Group to manage their portfolios, it will be rolled out to other portfolio managers over coming months.
HUB24 was recognised as the Best Managed Accounts functionality in the recent Investment Trends 2017 Platform Competitive Analysis and Benchmarking Report for the second consecutive year.

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Perpetual Investments Direct Equity Alpha Portfolio is now available to all financial advisers that access the HUB24 platform.

Commenting on the announcement, Mr Entwistle said the addition of the Perpetual Investments SMA brings to over 150 the total number of SMA/Managed Portfolios on the HUB24 investment and superannuation platform managed by 45 investment managers, asset consultants and dealer groups. This represents the largest menu of Managed Portfolios available on any platform in Australia.

This is in addition to the more than 800 wholesale managed funds, 1,000 listed securities, and multiple term deposit and insurance options, including the recently added AIA retail life insurance products.

“HUB24’s market leading SMA/Managed Portfolio functionality, provides financial advisers with a unique product alternative, offering significant cost and tax efficiencies over traditional managed fund solutions,” said Mr Entwistle.

“It also provides asset consultants and fund managers such as Perpetual Investments with a new channel to distribute their services, while allowing them to manage the protection of intellectual property.”

HUB24 was established by a team with a long heritage of technology innovation within financial services, and represents state of the art platform development. The solution offers a comprehensive range of investment options across superannuation and investment, superior transaction and reporting, and is suitable for all types of investors – individuals, companies, trusts, associations or self-managed super funds.

Mr Entwistle, added, “We are delighted that a fund manager of the calibre of Perpetual Investments has selected HUB24 to host their SMA. This underscores our great result in the recent Investment Trends platform report, ranking us in the top tier of platforms, and foremost for innovation.”

“To ensure HUB24 maintains its marketplace advantage and position, we plan to roll out several new enhancements and initiatives over the remainder of 2013.”

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The HUB24 platform is used by a growing number of financial advisers to access, manage and purchase clients’ investments and risk policies online.

The partnership with HUB24 is the third platform linkup AIA Australia has established in the past two years, as the insurer continues to develop products and services for this growing segment.  Advisers looking to reduce their administrative loads, and facing the added responsibility of regulatory compliance have been a catalyst for growth in the platform market, with a third of risk business being written through platforms.[1]

General Manager of Life Insurance, Damien Mu, said building the company’s platform partnerships was a priority for AIA Australia in its drive to support advisers by reducing their administrative load and giving them more client-facing time.

“Platforms are a rapidly growing business channel for advisers because of their functionality,” Mr. Mu said. “As a dedicated partnering specialist, it’s important AIA Australia continues to innovate in this area and make it as easy as possible for our adviser partners to manage their clients’ policies.”

Acting CEO Jason Entwistle from HUB24 said the addition of AIA Australia to the platform’s product list had been driven by feedback from advisers looking for greater choice of products.

“Writing retail insurance via a platform makes a lot of sense for advisers and it’s important that platform operators offer advisers sufficient choice to enable them to select the most appropriate solution for each client,” said Mr. Entwistle.

Mr. Mu said the focus would continue to be on building strong partnerships to assist advisers and strengthen new distribution channels in the months ahead.

“AIA Australia is continually finding new ways to improve its partnership model with platform providers like HUB24, and we expect this to be a strong development area for us over the year. We’re currently in talks with a number of platform providers who are looking to differentiate their offer with multiple insurance partners and, in such a growing segment, this is a great way to offer further business support for financial advisers,” Mr. Mu concluded.

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[1] Source: Coredata 2011 Risk Survey

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