Saxo bank celebrates 25 years.

Saxo Bank celebrates its journey from an early online trading pioneer to a leading facilitator of global capital market access, servicing private and institutional clients in more than 170 countries

In September 1992, the small brokerage that was to become Saxo Bank was founded in the heart of Copenhagen. The bank’s founders, Lars Seier Christensen and Kim Fournais, quickly grasped the opportunities in using the internet and digital solutions to differentiate the business and offer clients better services, more products and lower prices. In 1998, Saxo launched its first online trading platform and became a fintech even before the term was created.

“Growing Saxo Bank from a small brokerage to a bank and technology company with more than 1500 employees is my life’s work and I am extremely proud of what we have accomplished together. None of this would be possible without our fantastic Saxonians who work hard every day to create win–win solutions with our clients. It makes me proud that we have such a talent base in Saxo Bank,” said Kim Fournais, Saxo Bank CEO and co-founder.

“Of course, 25 years is no age for a bank but it must be a record for a fintech. Our mission remains to democratise trading and investment by using technology to level the playing field in financial markets and provide both investors and traders with the same tools and market access as large institutions and fund managers.

“The way we trade has changed a lot since we launched our first online trading platforms. As a pioneer in the industry, we were among the first banks to move trading from land-line phones and paper spreadsheets to an online environment, with live price feeds, fast execution and increased transparency. In recent years we have expanded our offering to accommodate another behavioural shift; the transition to mobile trading. In August this year, mobile and tablet surpassed web as the most used front-end among our retail clients on SaxoTraderGO.”

Today, Saxo Bank services clients in more than 170 countries offering unparalleled access to global capital markets through its award-winning, multi-asset trading platforms. To be able to cheaply and efficiently trade the global markets in 28 languages, in any currency, from your choice of device is simply a breakthrough for democratizing investment and trading.

At the same time, Saxo Bank offers “Banking as a Service” to other financial institutions and Saxo’s trading infrastructure and model of collaboration is the technology backbone of more than 120 other financial institutions around the globe.

“I am confident that Saxo Bank will continue its expansion. A combination of client demand, technological advancement and regulation has created the perfect environment for the execution of our growth plans over the coming years,” Mr Fournais said.

“Saxo Bank has always been ahead of the curve in deploying technology to better support its clients in the financial sector but we are in no way resting on our laurels. Recent initiatives in robotics and AI will ensure that we are increasingly relevant to our clients and deliver a best in class digital client experience. Alongside this, we have also launched our digital asset management solution, SaxoSelect, and the market’s first fully digital trading solution for both corporate and government bonds.”

Saxo Bank presented H1 results in August showing a 45 % increase in profits compared to same period last year. Built on a consistent year-on-year increase, client collateral deposits surpassed DKK 100 billion (approx. EUR 13.5 billion euro) earlier this year.

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The new portal enables traders around the world to share their trades with peers and transforms trading into a social experience.

“We want to set free the peer-to-peer power of traders around the globe by enabling them to connect online with experienced and like-minded investors who are tired of input from salespeople from traditional banks,” Saxo Bank co-founders and co-CEOs Kim Fournais and Lars Seier Christensen said in a joint statement.

On the new site, live now at beta.tradingfloor.com, investors can share their trades in a community where all performance data is verified so traders can be sure of the performance of the people they choose to follow or copy.

Kim Fournais and Lars Seier Christensen believe it may be a game changer: “Having once revolutionised online trading as a first mover in 1998, we now want to democratise the access to trading and fund management by opening up an otherwise closed world of trading. We now enable investors to share their trades openly, interact with each other, post comments and strategies, discuss, follow and copy each other. We believe that this may change radically how investors will go about trading FX, CFDs, options, futures, bonds and equities in the future, making trading a social experience,” they said.

Kim Fournais and Lars Seier Christensen added: “At the new TradingFloor.com, you can see what the best participating traders are doing with their own money in any asset class of your choice. We are deliberately only featuring real traders with real accounts trading their own money to ensure a social trading community of serious investors.”

The new TradingFloor.com also features a range of valuable content for traders, such as market news and views, data, insights and trade ideas from Saxo’s research teams and VIP authors. A real-time trade stream will reveal the current market sentiment. British award-winning ITV News correspondent Angus Walker has joined Saxo and will, along with former Bloomberg and BBC World anchor Owen Thomas, front the portal’s on-demand TV channel by reporting from Saxo’s own trading floor.

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