Brett Clark

The AFL is pleased to partner with leading Australian life insurer, TAL who will become the Official Life Insurance Partner of AFLW.

TAL provides life insurance products and services to more than five million customers and has been supporting Australians and their families through some of their most challenging times for over 150 years.

The three-year partnership will see TAL support the AFL’s leading careers and networking platform Workplay, whilst the TAL logo will be featured on all club doctor and physio vests throughout the AFLW Season.

TAL joins a host of valued AFL partners supporting the AFLW competition, with the announcement marking the 32nd partner to sponsor the elite women’s competition.

AFL Executive General Manager Customer and Commercial Kylie Rogers welcomed the new partnership.

“The AFL is thrilled to have TAL join the NAB AFLW competition as our official Life Insurance Partner for the next three years,” Ms Rogers said.

“Both organisations have a long and proud history of supporting their respective communities and a strong passion to drive change for women in our industries. We’re delighted to partner with TAL to bring more opportunities to AFLW athletes and work together to help all Australians reach their potential.”

TAL Group CEO and Managing Director, Brett Clark, said, “We are delighted to be building on our ongoing support of the AFL with a new three-year partnership between TAL and AFLW, kicking off for the 2023 season.

“As an organisation committed to supporting the health and financial wellbeing of Australians, we are honoured to be the Official Life Insurance Partner of the AFLW. We wish the outstanding athletes of the AFLW success as the competition season approaches and we look forward to supporting them on and off the field.”

The post AFL partners with leading life insurer, TAL appeared first on AdviserVoice.

Gillon Mclachlan

The AFL is pleased to announce a landmark five-year partnership with Crypto.com as a major partner of both the Toyota AFL Premiership Season and NAB AFLW competitions.

The new partnership will see Crypto.com become the Official Cryptocurrency Exchange and Official Cryptocurrency Trading Platform of AFL and AFLW.

The world’s fastest-growing cryptocurrency platform will also feature as the exclusive naming rights partner of the ‘Crypto.com AFL Score Review’ for all Toyota AFL Premiership Season and Final Series matches.

The agreement sees the AFL become the first Australian sports league Crypto.com has partnered with, while AFLW will become the first elite women’s sports competition Crypto.com has sponsored world-wide.

The AFL joins some of the biggest sports and entertainment brands in the world to partner with Crypto.com, including Formula 1, UFC, Paris Saint-Germain Football Club, Philadelphia 76ers (NBA), Montreal Canadiens (NHL), esports team Fnatic, Lega Serie A, Twitch Rivals and most recently renaming the AEG-owned and operated Staples Center to Crypto.com Arena.

AFL chief executive Gillon McLachlan said the partnership marked an exciting new chapter for Australian Football.

“Cryptocurrency and blockchain technology is a dynamic and emerging industry, and the AFL is delighted to partner with Crypto.com to be at the forefront of the industry’s growth in Australia,” Mr. McLachlan said.

AFL Executive General Manager Customer and Commercial Kylie Rogers said the AFL was proud to partner with a global leader.

“Crypto.com has partnered with a number of elite sporting codes across the world and the AFL is proud to be the first Australian sports league and elite women’s competition globally to work alongside an organisation that shares our passion to progress the future of elite sport and technology,” Ms. Rogers said.

“The new partnership marks one of the most significant corporate partner deals since the COVID-19 pandemic, which will help strengthen our industry as we continue to recover and rebuild key growth areas our game.

“The growth of blockchain technology, services and cryptocurrency products available provide a range of exciting opportunities and we look forward to partnering with Crypto.com to drive innovation throughout the sports industry.”

Crypto.com Co-Founder and CEO, Kris Marszalek said the new partnership was a great opportunity to expand cryptocurrency in an already strong market.

“We are committed to investing in Australia, a key market and leader in cryptocurrency adoption contributing to our rapid growth of over 10 million users globally. The AFL and AFLW are perfect platforms to associate ourselves with Australian sports and culture. It is by far the most popular spectator sport in the country that has been played for over 150 years, a rich history that uniquely brings Australians together in a way that we are truly inspired by,” Mr. Marszalek said.

Crypto.com General Manager Asia & Pacific, Karl Mohan said the new partnership would resonate with all footy fans.

“Our latest consumer research^[1] in Australia found that more than half (53%) of crypto investors were females. It is very encouraging to see that Australians from all walks of life, irrespective of gender or background, are very keen to adopt cryptocurrencies, and we’re excited about being their go-to platform.

“The AFL has led the way to bring gender diversity to Australian sport and we believe this partnership will resonate well with all footy fans across the country,” Mr. Mohan said.

“We couldn’t be happier with the timing of this partnership at a moment when more Australians are engaging with cryptocurrency and the Australian Government is taking steps to put necessary regulations in place to protect consumers while fostering innovation.”

———-

[1] Australians Set to Have a Crypto-centric Christmas This Year

The post AFL welcomes Crypto.com in landmark five-year partnership appeared first on AdviserVoice.