“Michael is a Senior Executive with more than 20 years’ experience in the financial services industry. He has had demonstrated success in developing and executing distribution strategy across retail/wholesale, high net worth, private wealth and multi-manager markets,” Ms Weaving said.

He joins Equity Trustees from Certitude Global Investments, where he managed territories including NSW and Queensland, and New Zealand, over the past five years.

Mr Akele’s background includes consulting independently to boutique fund managers through his own business, and various roles with Australian Unity Investments, Challenger and Morningstar.

Mr Akele will be based in Sydney and will be responsible for the development of adviser relationships in NSW and the distribution of funds for the investment managers represented by Equity Trustees including Dundas, La Salle and SG Hiscock.

“Michael’s proven track record of building strong relationships and achieving sales targets makes him a great addition to the sales team,” said Ms Weaving.

Mr Akele holds a Bachelor of Commerce (Accounting) from the University of Wollongong, a Diploma in Financial Planning from RMIT and CFP certification from the Financial Planning Association.

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Mr Akele was appointed from within the Certitude ranks, previously serving as State Manager of Global Solutions for New South Wales, since commencing at Certitude in 2010. In this new role, Mr Akele will take ownership of the Northern region of Australia, including New South Wales, Queensland, and country responsibility for New Zealand. He will be responsible for supporting Certitude’s growth in these areas by strengthening and developing Certitude’s relationships with advisers and investors.

With over 25 years’ experience in the financial planning and funds management industry, Mr Akele is a seasoned veteran. Prior to joining Certitude, he consulted to boutique fund managers on their sales and distribution strategies to enhance inflows into their managed funds. He has also held a number of senior positions which included NSW State Manager for Australian Unity Investments, National Business Development Manager for Morningstar Research and Senior Business Development Manager for Challenger Financial Group.

Craig Mowll, Chief Executive Officer of Certitude commented, “Since inception the business has grown steadily and our capable people have played an important role in achieving success.

“Over the past few years the adviser market has become more sophisticated, as the demands on advisers to provide global capability to clients increases. We’re constantly investing in the growth of our people and team to ensure Certitude is continuously delivering the best value to advisers. This new role has been created to enable Certitude to meet those more sophisticated client needs.

“With Michael’s extensive knowledge of the business and long term relationships he has already established in NSW, he is well placed to build on and expand on our service and sales proposition to the adviser market in these additional areas and we are currently building the teams in both states to manage this.”

Mr Akele commenced his role on 1 July, reporting directly to Craig Mowll.

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