The AFR Smart Investor SMILES survey allows subscribers to nominate which organisations are offering them the best service. 

Westpac Online Investing scored particularly well for website speed, reliability, layout and navigation. James Staltari Head of Westpac Online Investing noted that while pricing is important to customers, the overall service and reliability is what really counts.

“This award is exciting, as it is recognition by our customers that we are listening to them, and are able to deliver a market-leading product based on their ever increasing sophistication and investment requirements,’ Mr Staltari said. 

“The award also reflects the commitment shown by the team at Westpac Online Investing to offer a market-leading product in an increasingly competitive market place,” Mr Staltari said. 

In March, Westpac Online Investing launched the new Westpac Cash Investment Account and sharply reduced brokerage to as low as $19.95. 

Significant upgrades to Westpac Online Investing over the past 12 months have added a broader range of investments including a managed funds supermarket and international shares. 

“We remain committed to increasing our market share and are considering a range of further upgrades to the product so that more customers will turn to Westpac Online Investing for its breadth of investment options, unrivalled research and value for money,” Mr Staltari said.

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