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        <title>AdviserVoicePJ Byrne Archives - AdviserVoice</title>
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                <title>Roundtable part 3: Innovation</title>
                <link>https://www.adviservoice.com.au/2014/12/roundtable-part-3-innovation/</link>
                <comments>https://www.adviservoice.com.au/2014/12/roundtable-part-3-innovation/#respond</comments>
                <pubDate>Sun, 30 Nov 2014 21:00:34 +0000</pubDate>
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                		<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Andy Marshall]]></category>
		<category><![CDATA[Brad Fox]]></category>
		<category><![CDATA[Catherine Robson]]></category>
		<category><![CDATA[Chris Browne]]></category>
		<category><![CDATA[Eleanor Dartnall]]></category>
		<category><![CDATA[Michael Nowak]]></category>
		<category><![CDATA[Paul Forbes]]></category>
		<category><![CDATA[PJ Byrne]]></category>
		<category><![CDATA[Tapel Cafer]]></category>
                <guid isPermaLink="false">https://adviservoice.com.au/?p=34424</guid>
                                    <description><![CDATA[<div id="attachment_33173" style="width: 590px" class="wp-caption alignleft"><img fetchpriority="high" decoding="async" aria-describedby="caption-attachment-33173" class="wp-image-33173 size-full" src="https://adviservoice.com.au/wp-content/uploads/2014/10/RoundTable_full-group-main-580.jpg" alt="RoundTable_full-group-main-580" width="580" height="352" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/RoundTable_full-group-main-580.jpg 580w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/RoundTable_full-group-main-580-300x182.jpg 300w" sizes="(max-width: 580px) 100vw, 580px" /><p id="caption-attachment-33173" class="wp-caption-text">(L to R): Chris Browne, Catherine Robson, Paul Forbes, Michael Nowak, Eleanor Dartnall, Brad Fox, PJ Byrne, Tapel Cafer, Andy Marshall</p></div>
<h3>On the eve of the Finalist showcase, AdviserVoice gathered together all of the finalists for the AFA Adviser of the Year and Practice of the Year Awards along with awards partner Zurich for a round table discussion to share ideas and canvass industry issues.</h3>
<p>Here in the final part of a three part series, we look at the innovations advisers are introducing into their practices and how they see innovation changing the way they do business. (<a href="https://adviservoice.com.au/2014/10/roundtable-part-1-financial-literacy-featuring-afa-practice-year-adviser-year-finalists/" target="_blank">Read the first roundtable here</a>, <a href="https://adviservoice.com.au/2014/11/roundtable-part-2-reputation-advisers/" target="_blank">read the second roundtable here</a>).</p>
<h2>Who’s who</h2>
<p><strong>Catherine Robson</strong>, Affinity Private – Finalist in AFA Adviser of the Year</p>
<p><strong>PJ Byrne</strong>, Mr Insurance – Finalist in AFA Adviser of the Year</p>
<p><strong>Eleanor Dartnall</strong>, Dartnall Advisers – <a href="https://adviservoice.com.au/2014/10/afa-adviser-year-afa-practice-year-announced/" target="_blank">Winner, AFA Adviser of the Year</a></p>
<p><strong>Paul Forbes</strong>, Robina Financial Solutions – Finalist in AFA Practice of the Year</p>
<p><strong>Chris Browne</strong>, Rising Tide – Finalist in AFA Practice of the Year</p>
<p><strong>Tapel Cafer</strong>, Complete Financial Balance – <a href="https://adviservoice.com.au/2014/10/afa-adviser-year-afa-practice-year-announced/" target="_blank">Winner, AFA Practice of the Year</a></p>
<p><strong>Michael Nowak</strong>, Joe Nowak Financial Services Group and National President of the Association of Financial Advisers (AFA)</p>
<p><strong>Brad Fox</strong>, CEO of the Association of Financial Advisers (AFA)</p>
<p><strong>Andy Marshall</strong>, Head of Sales Strategies and Research for Zurich’s retail risk business</p>
<p>&#8212;&#8212;&#8212;-</p>
<h2><em>AdviserVoice</em>: How does innovation manifest itself in your business?</h2>
<p>&nbsp;</p>
<div id="attachment_33230" style="width: 160px" class="wp-caption alignright"><img decoding="async" aria-describedby="caption-attachment-33230" class="size-full wp-image-33230" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Robson-Catherine-100.jpg" alt="Catherine Robson" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Robson-Catherine-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Robson-Catherine-100-148x100.jpg 148w" sizes="(max-width: 150px) 100vw, 150px" /><p id="caption-attachment-33230" class="wp-caption-text">Catherine Robson</p></div>
<p><em><strong>Catherine Robson: </strong></em>The challenge for me as a small business owner is not getting too distracted by the bright shiny idea. Innovation is fantastic but it’s absolutely useless without good implementation. So, I have an advisory board that does that for me, who’s like, “Yeah, yeah, sounds interesting. How are we going to implement it sustainably? How is it actually going to work?”</p>
<h2></h2>
<h2><em>AdviserVoice:</em> So, what are some of the ideas that they’ve said “yes” to?</h2>
<p>&nbsp;</p>
<p><strong><em>Catherine Robson:</em> </strong>The big challenge we’ve got at the moment is to build an international team for part of our administration capability and the opportunity to find really well-qualified people that really care about doing a good job. So, you know, for us, we’ll have one of our team in the Philippines and culturally it’s our obligation to make sure that she’s absolutely part of our team and she’s embedded with our values and she’s had the opportunity to spend time in Australia to understand what we do. So, it’s a very serious commitment for us.</p>
<p>I think one of the things that’s been brilliant for us in terms of having a team member who’s integral to our work that sits in a remote location is that your processes need to be absolutely spot-on because you can’t just wander over to their desk and go, “I didn’t really mean that, I meant this.” So, that has been excellent for us in terms of thinking about the scalability of our business because it’s put the acid on us to really explain properly and have discipline around what are the processes and how do we automate them.</p>
<div id="attachment_33221" style="width: 160px" class="wp-caption alignleft"><img decoding="async" aria-describedby="caption-attachment-33221" class="wp-image-33221 size-full" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Cafer-Tapel-speaking-100.jpg" alt="Tapel Cafer" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Cafer-Tapel-speaking-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Cafer-Tapel-speaking-100-148x100.jpg 148w" sizes="(max-width: 150px) 100vw, 150px" /><p id="caption-attachment-33221" class="wp-caption-text">Tapel Cafer</p></div>
<p><em><strong>Tapel Cafer</strong>:</em> From a technology perspective, we’re very fortunate we have some individual capabilities with our practice that are amazing and we have built some capabilities that are significantly better than XPLAN in regards to the way it produces material that makes it easy to understand. But the only reason we could do that is because we have absolute geeks who at night go home and play with Excel and they love it.</p>
<p><strong>PJ Byrne</strong>: One of the best innovations we’ve put into the business is our online review system. So, we were doing the traditional send a letter out to invite someone for an annual review, do the checklist, and here’s a reply paid envelope, and that got sent off in a mail box and then I didn’t really know if it got there. And then, occasionally, a form would come back saying want to increase or decrease or whatever.</p>
<p>So, in February we started sending it out on email, and it’s awesome. It’s actually an invitation for review and they’ve got four buttons to choose from – “Yes, I’d like to catch up for review”. Another is “No, thanks. I don’t want a review this year. Happy with everything.”</p>
<div id="attachment_33219" style="width: 160px" class="wp-caption alignright"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33219" class="size-full wp-image-33219" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Byrne_PJ-_speaking_100.jpg" alt="PJ Byrne" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Byrne_PJ-_speaking_100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Byrne_PJ-_speaking_100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p id="caption-attachment-33219" class="wp-caption-text">PJ Byrne</p></div>
<p>From a compliance point, we get that straight back, straight into the database. Another button on there is, “Yes, please, investigate a claim,” because we want to re-wake them up to say, “Hey, if you’ve had any serious illness or injury let us know”.</p>
<p><em><strong>Paul Forbes</strong>:</em> For us, clients actually do like phone calls and they do like some physical sort of contact versus the social media.</p>
<p>We’re now moving to XPLAN and we’ve built templates all through that to make sure we remember to touch base after three months. It pops up at the start of the week to say ring these two people to say hello and make sure they’ve got everything, we haven’t spoken to them for three months. And, if they have, there’s a file note there that someone’s already spoken to them in the last three months. But it just keeps reminding us to touch base with these people because they don’t remember emails, they remember telephone calls.</p>
<div id="attachment_33224" style="width: 160px" class="wp-caption alignleft"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33224" class="size-full wp-image-33224" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Forbes-Paul-headshot-100.jpg" alt="Paul Forbes" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Forbes-Paul-headshot-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Forbes-Paul-headshot-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p id="caption-attachment-33224" class="wp-caption-text">Paul Forbes</p></div>
<p><em><strong>Eleanor Dartnall</strong>:</em> Along the technology side, I’m no geek. I’m the wrong generation. So, I pulled my son who is a geek out of his job and he worked with us full-time for six months. He built our websites and for Blueprint which is for our young people, we feed them all of their advice because they’re too busy to come in for a one-on-one meeting. They have a one-on-one journey right through to the statement of advice and giving us informed consent. From then on, they haven’t got time. So, if I want to know how they’re going, we don’t call them up; we text them.</p>
<p>The next thing, of course, is we’ve got all these clients who have to do corporate actions, so instead of getting it all out in the mail, they’ve all got to login to the website for their client advice that they get automatically that generates an email, “Please check, sign in, have a look at your advice,” and then they have to push a button, “Yes, we want to accept that corporate action or we don’t.” The default, if they don’t get back to us is we decline them. Can’t tell you how many hours that’s saved &#8211; huge. And compliance has signed off on it.</p>
<p><em><strong>Chris Browne: </strong></em>My frustration is that we don’t have a big safety net under new entrants to the financial advice industry, so about two and a half months ago we launched a business called Club RT. It’s got three pillars. It’s got business coaching because, you know, you can get someone like [Catherine Robson] leaving the National Australia Bank as the best financial planner in Australia but what they forget is they don’t have the business acumen to run a business and know the right time to hire staff and how to indoctrinate them into the culture and they don’t consider the systems and processes. The second one is just licensing infrastructure, giving these new entrants access to Worksorted so they can do their commission and fee reconciliation.</p>
<div id="attachment_33222" style="width: 160px" class="wp-caption alignleft"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33222" class="size-full wp-image-33222" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Dartnall-Eleanor-headshot-100.jpg" alt="Eleanor Dartnall" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Dartnall-Eleanor-headshot-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Dartnall-Eleanor-headshot-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p id="caption-attachment-33222" class="wp-caption-text">Eleanor Dartnall</p></div>
<p>And the final pillar is the serviced office because, if I think about Chris Browne eight years ago, I was working down at the front bedroom of my house in Yarraville and it looks bad. So, rather than expecting new entrants to spend $36,000 a year on rent and getting an office out in Sunbury, we’re saying, “Well, work at home 50 percent of the time but, when you need to meet with the client, when you need to share a coffee with a mate to work out what went wrong in that last appointment or what went right, you’ve actually got an environment where you can do this.”</p>
<h2></h2>
<h2><em>AdviserVoice:</em> Okay. So, what’s the next big thing? We’re looking into the future, into our crystal balls. What does the next 12 months hold?</h2>
<p>&nbsp;</p>
<div id="attachment_33227" style="width: 160px" class="wp-caption alignright"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33227" class="wp-image-33227 size-full" src="https://adviservoice.com.au/wp-content/uploads/2014/10/fox-brad-speaking-100.jpg" alt="Brad Fox" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/fox-brad-speaking-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/fox-brad-speaking-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p id="caption-attachment-33227" class="wp-caption-text">Brad Fox</p></div>
<p><em><strong>Brad Fox</strong>:</em> The next couple of years holds the most enormous opportunity for financial advice there has ever been. The demographic demand for advice is going to explode to around about 3,000 to 4,000 people a week retiring four years from now. The challenge for us is how well we want to meet the supply for advice and it’s got to be quality.</p>
<p><em><strong>Chris Browne</strong>:</em> I think the big change over the course of the next 12 months is that we need to raise the bar. It’s not just an accreditation like the CFP or AFA’s equivalent FChFP. It’s coupled with experience. I think that young advisers need to be sitting shoulder-to-shoulder with experienced advisers and they need to be in good businesses – you know, well-systematized businesses.</p>
<div id="attachment_33217" style="width: 160px" class="wp-caption alignleft"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33217" class="size-full wp-image-33217" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Browne-Chris-100.jpg" alt="Chris Browne" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Browne-Chris-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Browne-Chris-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p id="caption-attachment-33217" class="wp-caption-text">Chris Browne</p></div>
<p><em><strong>Paul Forbes</strong>:</em> I think the unintended consequence of FOFA is really moving everything away from product to advice. It’s a much safer world to live in. We’re going to see naked pricing, we’re going to see rebates gone, we’re going to see people actively using rebates to reduce prices to clients, and that’s when we can sit back and say to the client, “That’s what I’ll charge you. That’s all there is to it.”</p>
<p><em><strong>Catherine Robson</strong>:</em> I love the technology. It’s beautiful and it really does some sensational things around helping you manage your behaviour. So, I think, as an industry, we need to recognize that we could be wrong footed really easily by something like a beautiful solution to finances. If we’re not really clear on what value we add we could find ourselves being irrelevant dinosaurs.</p>
<div id="attachment_33228" style="width: 160px" class="wp-caption alignleft"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33228" class="size-full wp-image-33228" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Marshall-Andy-100.jpg" alt="Andy Marshall" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Marshall-Andy-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Marshall-Andy-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p id="caption-attachment-33228" class="wp-caption-text">Andy Marshall</p></div>
<p><em><strong>Andy Marshall</strong>:</em> If you see a shift in changing remuneration or pricing models, particularly with insurance, and it gets back to the quality of advice that’s actually being given, there are a lot of advisers who won’t be able to survive in that world because currently their proposition is “I’ll shop around next year and wait for the best prices”. And so, it’s going to come back to that: how are you packaging up that value of advice discussion and, if someone does it on technology, that’s a massive game-changer.</p>
<p>&#8212;&#8212;&#8212;-</p>
<p><em>The Association of Financial Advisers Awards gave separate recognition to the best individual adviser and to best advice practice for the first time this year. The winners were announced at the AFA National Adviser Conference, to be held in Cairns, October 12-14. Zurich has proudly partnered with the Adviser of the Year Award since its inception in 2003 and now also for the inaugural Practice of the Year Award.</em></p>
<p><a href="http://www.zurich.com.au/wp-content/zurich_au/advisers.html"><img loading="lazy" decoding="async" class="alignleft wp-image-22266 size-full" src="https://adviservoice.com.au/wp-content/uploads/2013/07/zurich-logo-168px-x-102px.png" alt="zurich-logo-168px-x-102px" width="168" height="102" /></a></p>
]]></description>
                                            <content:encoded><![CDATA[<div id="attachment_33173" style="width: 590px" class="wp-caption alignleft"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33173" class="wp-image-33173 size-full" src="https://adviservoice.com.au/wp-content/uploads/2014/10/RoundTable_full-group-main-580.jpg" alt="RoundTable_full-group-main-580" width="580" height="352" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/RoundTable_full-group-main-580.jpg 580w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/RoundTable_full-group-main-580-300x182.jpg 300w" sizes="auto, (max-width: 580px) 100vw, 580px" /><p id="caption-attachment-33173" class="wp-caption-text">(L to R): Chris Browne, Catherine Robson, Paul Forbes, Michael Nowak, Eleanor Dartnall, Brad Fox, PJ Byrne, Tapel Cafer, Andy Marshall</p></div>
<h3>On the eve of the Finalist showcase, AdviserVoice gathered together all of the finalists for the AFA Adviser of the Year and Practice of the Year Awards along with awards partner Zurich for a round table discussion to share ideas and canvass industry issues.</h3>
<p>Here in the final part of a three part series, we look at the innovations advisers are introducing into their practices and how they see innovation changing the way they do business. (<a href="https://adviservoice.com.au/2014/10/roundtable-part-1-financial-literacy-featuring-afa-practice-year-adviser-year-finalists/" target="_blank">Read the first roundtable here</a>, <a href="https://adviservoice.com.au/2014/11/roundtable-part-2-reputation-advisers/" target="_blank">read the second roundtable here</a>).</p>
<h2>Who’s who</h2>
<p><strong>Catherine Robson</strong>, Affinity Private – Finalist in AFA Adviser of the Year</p>
<p><strong>PJ Byrne</strong>, Mr Insurance – Finalist in AFA Adviser of the Year</p>
<p><strong>Eleanor Dartnall</strong>, Dartnall Advisers – <a href="https://adviservoice.com.au/2014/10/afa-adviser-year-afa-practice-year-announced/" target="_blank">Winner, AFA Adviser of the Year</a></p>
<p><strong>Paul Forbes</strong>, Robina Financial Solutions – Finalist in AFA Practice of the Year</p>
<p><strong>Chris Browne</strong>, Rising Tide – Finalist in AFA Practice of the Year</p>
<p><strong>Tapel Cafer</strong>, Complete Financial Balance – <a href="https://adviservoice.com.au/2014/10/afa-adviser-year-afa-practice-year-announced/" target="_blank">Winner, AFA Practice of the Year</a></p>
<p><strong>Michael Nowak</strong>, Joe Nowak Financial Services Group and National President of the Association of Financial Advisers (AFA)</p>
<p><strong>Brad Fox</strong>, CEO of the Association of Financial Advisers (AFA)</p>
<p><strong>Andy Marshall</strong>, Head of Sales Strategies and Research for Zurich’s retail risk business</p>
<p>&#8212;&#8212;&#8212;-</p>
<h2><em>AdviserVoice</em>: How does innovation manifest itself in your business?</h2>
<p>&nbsp;</p>
<div id="attachment_33230" style="width: 160px" class="wp-caption alignright"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33230" class="size-full wp-image-33230" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Robson-Catherine-100.jpg" alt="Catherine Robson" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Robson-Catherine-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Robson-Catherine-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p id="caption-attachment-33230" class="wp-caption-text">Catherine Robson</p></div>
<p><em><strong>Catherine Robson: </strong></em>The challenge for me as a small business owner is not getting too distracted by the bright shiny idea. Innovation is fantastic but it’s absolutely useless without good implementation. So, I have an advisory board that does that for me, who’s like, “Yeah, yeah, sounds interesting. How are we going to implement it sustainably? How is it actually going to work?”</p>
<h2></h2>
<h2><em>AdviserVoice:</em> So, what are some of the ideas that they’ve said “yes” to?</h2>
<p>&nbsp;</p>
<p><strong><em>Catherine Robson:</em> </strong>The big challenge we’ve got at the moment is to build an international team for part of our administration capability and the opportunity to find really well-qualified people that really care about doing a good job. So, you know, for us, we’ll have one of our team in the Philippines and culturally it’s our obligation to make sure that she’s absolutely part of our team and she’s embedded with our values and she’s had the opportunity to spend time in Australia to understand what we do. So, it’s a very serious commitment for us.</p>
<p>I think one of the things that’s been brilliant for us in terms of having a team member who’s integral to our work that sits in a remote location is that your processes need to be absolutely spot-on because you can’t just wander over to their desk and go, “I didn’t really mean that, I meant this.” So, that has been excellent for us in terms of thinking about the scalability of our business because it’s put the acid on us to really explain properly and have discipline around what are the processes and how do we automate them.</p>
<div id="attachment_33221" style="width: 160px" class="wp-caption alignleft"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33221" class="wp-image-33221 size-full" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Cafer-Tapel-speaking-100.jpg" alt="Tapel Cafer" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Cafer-Tapel-speaking-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Cafer-Tapel-speaking-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p id="caption-attachment-33221" class="wp-caption-text">Tapel Cafer</p></div>
<p><em><strong>Tapel Cafer</strong>:</em> From a technology perspective, we’re very fortunate we have some individual capabilities with our practice that are amazing and we have built some capabilities that are significantly better than XPLAN in regards to the way it produces material that makes it easy to understand. But the only reason we could do that is because we have absolute geeks who at night go home and play with Excel and they love it.</p>
<p><strong>PJ Byrne</strong>: One of the best innovations we’ve put into the business is our online review system. So, we were doing the traditional send a letter out to invite someone for an annual review, do the checklist, and here’s a reply paid envelope, and that got sent off in a mail box and then I didn’t really know if it got there. And then, occasionally, a form would come back saying want to increase or decrease or whatever.</p>
<p>So, in February we started sending it out on email, and it’s awesome. It’s actually an invitation for review and they’ve got four buttons to choose from – “Yes, I’d like to catch up for review”. Another is “No, thanks. I don’t want a review this year. Happy with everything.”</p>
<div id="attachment_33219" style="width: 160px" class="wp-caption alignright"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33219" class="size-full wp-image-33219" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Byrne_PJ-_speaking_100.jpg" alt="PJ Byrne" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Byrne_PJ-_speaking_100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Byrne_PJ-_speaking_100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p id="caption-attachment-33219" class="wp-caption-text">PJ Byrne</p></div>
<p>From a compliance point, we get that straight back, straight into the database. Another button on there is, “Yes, please, investigate a claim,” because we want to re-wake them up to say, “Hey, if you’ve had any serious illness or injury let us know”.</p>
<p><em><strong>Paul Forbes</strong>:</em> For us, clients actually do like phone calls and they do like some physical sort of contact versus the social media.</p>
<p>We’re now moving to XPLAN and we’ve built templates all through that to make sure we remember to touch base after three months. It pops up at the start of the week to say ring these two people to say hello and make sure they’ve got everything, we haven’t spoken to them for three months. And, if they have, there’s a file note there that someone’s already spoken to them in the last three months. But it just keeps reminding us to touch base with these people because they don’t remember emails, they remember telephone calls.</p>
<div id="attachment_33224" style="width: 160px" class="wp-caption alignleft"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33224" class="size-full wp-image-33224" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Forbes-Paul-headshot-100.jpg" alt="Paul Forbes" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Forbes-Paul-headshot-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Forbes-Paul-headshot-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p id="caption-attachment-33224" class="wp-caption-text">Paul Forbes</p></div>
<p><em><strong>Eleanor Dartnall</strong>:</em> Along the technology side, I’m no geek. I’m the wrong generation. So, I pulled my son who is a geek out of his job and he worked with us full-time for six months. He built our websites and for Blueprint which is for our young people, we feed them all of their advice because they’re too busy to come in for a one-on-one meeting. They have a one-on-one journey right through to the statement of advice and giving us informed consent. From then on, they haven’t got time. So, if I want to know how they’re going, we don’t call them up; we text them.</p>
<p>The next thing, of course, is we’ve got all these clients who have to do corporate actions, so instead of getting it all out in the mail, they’ve all got to login to the website for their client advice that they get automatically that generates an email, “Please check, sign in, have a look at your advice,” and then they have to push a button, “Yes, we want to accept that corporate action or we don’t.” The default, if they don’t get back to us is we decline them. Can’t tell you how many hours that’s saved &#8211; huge. And compliance has signed off on it.</p>
<p><em><strong>Chris Browne: </strong></em>My frustration is that we don’t have a big safety net under new entrants to the financial advice industry, so about two and a half months ago we launched a business called Club RT. It’s got three pillars. It’s got business coaching because, you know, you can get someone like [Catherine Robson] leaving the National Australia Bank as the best financial planner in Australia but what they forget is they don’t have the business acumen to run a business and know the right time to hire staff and how to indoctrinate them into the culture and they don’t consider the systems and processes. The second one is just licensing infrastructure, giving these new entrants access to Worksorted so they can do their commission and fee reconciliation.</p>
<div id="attachment_33222" style="width: 160px" class="wp-caption alignleft"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33222" class="size-full wp-image-33222" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Dartnall-Eleanor-headshot-100.jpg" alt="Eleanor Dartnall" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Dartnall-Eleanor-headshot-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Dartnall-Eleanor-headshot-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p id="caption-attachment-33222" class="wp-caption-text">Eleanor Dartnall</p></div>
<p>And the final pillar is the serviced office because, if I think about Chris Browne eight years ago, I was working down at the front bedroom of my house in Yarraville and it looks bad. So, rather than expecting new entrants to spend $36,000 a year on rent and getting an office out in Sunbury, we’re saying, “Well, work at home 50 percent of the time but, when you need to meet with the client, when you need to share a coffee with a mate to work out what went wrong in that last appointment or what went right, you’ve actually got an environment where you can do this.”</p>
<h2></h2>
<h2><em>AdviserVoice:</em> Okay. So, what’s the next big thing? We’re looking into the future, into our crystal balls. What does the next 12 months hold?</h2>
<p>&nbsp;</p>
<div id="attachment_33227" style="width: 160px" class="wp-caption alignright"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33227" class="wp-image-33227 size-full" src="https://adviservoice.com.au/wp-content/uploads/2014/10/fox-brad-speaking-100.jpg" alt="Brad Fox" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/fox-brad-speaking-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/fox-brad-speaking-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p id="caption-attachment-33227" class="wp-caption-text">Brad Fox</p></div>
<p><em><strong>Brad Fox</strong>:</em> The next couple of years holds the most enormous opportunity for financial advice there has ever been. The demographic demand for advice is going to explode to around about 3,000 to 4,000 people a week retiring four years from now. The challenge for us is how well we want to meet the supply for advice and it’s got to be quality.</p>
<p><em><strong>Chris Browne</strong>:</em> I think the big change over the course of the next 12 months is that we need to raise the bar. It’s not just an accreditation like the CFP or AFA’s equivalent FChFP. It’s coupled with experience. I think that young advisers need to be sitting shoulder-to-shoulder with experienced advisers and they need to be in good businesses – you know, well-systematized businesses.</p>
<div id="attachment_33217" style="width: 160px" class="wp-caption alignleft"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33217" class="size-full wp-image-33217" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Browne-Chris-100.jpg" alt="Chris Browne" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Browne-Chris-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Browne-Chris-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p id="caption-attachment-33217" class="wp-caption-text">Chris Browne</p></div>
<p><em><strong>Paul Forbes</strong>:</em> I think the unintended consequence of FOFA is really moving everything away from product to advice. It’s a much safer world to live in. We’re going to see naked pricing, we’re going to see rebates gone, we’re going to see people actively using rebates to reduce prices to clients, and that’s when we can sit back and say to the client, “That’s what I’ll charge you. That’s all there is to it.”</p>
<p><em><strong>Catherine Robson</strong>:</em> I love the technology. It’s beautiful and it really does some sensational things around helping you manage your behaviour. So, I think, as an industry, we need to recognize that we could be wrong footed really easily by something like a beautiful solution to finances. If we’re not really clear on what value we add we could find ourselves being irrelevant dinosaurs.</p>
<div id="attachment_33228" style="width: 160px" class="wp-caption alignleft"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33228" class="size-full wp-image-33228" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Marshall-Andy-100.jpg" alt="Andy Marshall" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Marshall-Andy-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Marshall-Andy-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p id="caption-attachment-33228" class="wp-caption-text">Andy Marshall</p></div>
<p><em><strong>Andy Marshall</strong>:</em> If you see a shift in changing remuneration or pricing models, particularly with insurance, and it gets back to the quality of advice that’s actually being given, there are a lot of advisers who won’t be able to survive in that world because currently their proposition is “I’ll shop around next year and wait for the best prices”. And so, it’s going to come back to that: how are you packaging up that value of advice discussion and, if someone does it on technology, that’s a massive game-changer.</p>
<p>&#8212;&#8212;&#8212;-</p>
<p><em>The Association of Financial Advisers Awards gave separate recognition to the best individual adviser and to best advice practice for the first time this year. The winners were announced at the AFA National Adviser Conference, to be held in Cairns, October 12-14. Zurich has proudly partnered with the Adviser of the Year Award since its inception in 2003 and now also for the inaugural Practice of the Year Award.</em></p>
<p><a href="http://www.zurich.com.au/wp-content/zurich_au/advisers.html"><img loading="lazy" decoding="async" class="alignleft wp-image-22266 size-full" src="https://adviservoice.com.au/wp-content/uploads/2013/07/zurich-logo-168px-x-102px.png" alt="zurich-logo-168px-x-102px" width="168" height="102" /></a></p>
<p>The post <a href="https://www.adviservoice.com.au/2014/12/roundtable-part-3-innovation/">Roundtable part 3: Innovation</a> appeared first on <a href="https://www.adviservoice.com.au">AdviserVoice</a>.</p>
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                <title>Roundtable part 2: Reputation of advisers</title>
                <link>https://www.adviservoice.com.au/2014/11/roundtable-part-2-reputation-advisers/</link>
                <comments>https://www.adviservoice.com.au/2014/11/roundtable-part-2-reputation-advisers/#respond</comments>
                <pubDate>Sun, 02 Nov 2014 21:00:34 +0000</pubDate>
                <dc:creator>
                                    </dc:creator>
                		<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Andy Marshall]]></category>
		<category><![CDATA[Brad Fox]]></category>
		<category><![CDATA[Catherine Robson]]></category>
		<category><![CDATA[Chris Browne]]></category>
		<category><![CDATA[Eleanor Dartnall]]></category>
		<category><![CDATA[Michael Nowak]]></category>
		<category><![CDATA[Paul Forbes]]></category>
		<category><![CDATA[PJ Byrne]]></category>
		<category><![CDATA[Tapel Cafer]]></category>
                <guid isPermaLink="false">https://adviservoice.com.au/?p=33917</guid>
                                    <description><![CDATA[<div id="attachment_33173" style="width: 590px" class="wp-caption alignleft"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33173" class="size-full wp-image-33173" src="https://adviservoice.com.au/wp-content/uploads/2014/10/RoundTable_full-group-main-580.jpg" alt="(L to R): Chris Browne, Catherine Robson, Paul Forbes, Michael Nowak, Eleanor Dartnall, Brad Fox, PJ Byrne, Tapel Cafer, Andy Marshall" width="580" height="352" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/RoundTable_full-group-main-580.jpg 580w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/RoundTable_full-group-main-580-300x182.jpg 300w" sizes="auto, (max-width: 580px) 100vw, 580px" /><p id="caption-attachment-33173" class="wp-caption-text">(L to R): Chris Browne, Catherine Robson, Paul Forbes, Michael Nowak, Eleanor Dartnall, Brad Fox, PJ Byrne, Tapel Cafer, Andy Marshall</p></div>
<h3>On the eve of the Finalist showcase, AdviserVoice gathered together all of the finalists for the AFA Adviser of the Year and Practice of the Year Awards along with awards partner Zurich for a round table discussion to share ideas and canvass industry issues.</h3>
<p>Here in the second of a three part series, we look at the reputation of financial advisers in the broader community and what can be done to improve it. (<a href="https://adviservoice.com.au/2014/10/roundtable-part-1-financial-literacy-featuring-afa-practice-year-adviser-year-finalists/" target="_blank">Read the first roundtable here</a>, <a href="https://adviservoice.com.au/2014/12/roundtable-part-3-innovation/" target="_blank">read the third roundtable here</a>).</p>
<h2>Who’s who</h2>
<p><strong>Catherine Robson</strong>, Affinity Private – Finalist in AFA Adviser of the Year</p>
<p><strong>PJ Byrne</strong>, Mr Insurance – Finalist in AFA Adviser of the Year</p>
<p><strong>Eleanor Dartnall</strong>, Dartnall Advisers – <a href="https://adviservoice.com.au/2014/10/afa-adviser-year-afa-practice-year-announced/" target="_blank">Winner, AFA Adviser of the Year</a></p>
<p><strong>Paul Forbes</strong>, Robina Financial Solutions – Finalist in AFA Practice of the Year</p>
<p><strong>Chris Browne</strong>, Rising Tide – Finalist in AFA Practice of the Year</p>
<p><strong>Tapel Cafer</strong>, Complete Financial Balance – <a href="https://adviservoice.com.au/2014/10/afa-adviser-year-afa-practice-year-announced/" target="_blank">Winner, AFA Practice of the Year</a></p>
<p><strong>Michael Nowak</strong>, Joe Nowak Financial Services Group and National President of the Association of Financial Advisers (AFA)</p>
<p><strong>Brad Fox</strong>, CEO of the Association of Financial Advisers (AFA)</p>
<p><strong>Andy Marshall</strong>, Head of Sales Strategies and Research for Zurich’s retail risk business</p>
<p><strong> &#8212;&#8212;&#8212;-</strong></p>
<h2><em>AdviserVoice:</em> How do you think that advisers are perceived now compared to, say, 12 months ago or 24 months ago?</h2>
<p>&nbsp;</p>
<div id="attachment_33221" style="width: 160px" class="wp-caption alignleft"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33221" class="size-full wp-image-33221" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Cafer-Tapel-speaking-100.jpg" alt="Tapel Cafer" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Cafer-Tapel-speaking-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Cafer-Tapel-speaking-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p id="caption-attachment-33221" class="wp-caption-text">Tapel Cafer</p></div>
<p><em><strong>Tapel Cafer</strong>:</em> It’s declined, because if you Google “financial planning” now, you’ll get snippets of what happened to Commonwealth Bank and Macquarie and blah blah blah. So, really, with what’s happened recently, it probably has tarnished our industry a little bit.</p>
<p><em><strong>Paul Forbes</strong>:</em> Advisers are the meat in the sandwich in the campaign between instos and industry funds and that’s really hurt us. It’s got nothing to do with advice. Industry funds keep coming out and saying “we don’t pay advisers or we don’t pay commissions” – of course they don’t, they don’t do advice. So, every time I see social media jump up and all the responses come up from advisers and they shred each other. Wake up to yourselves for goodness sake. This has nothing to do with us.</p>
<p><em><strong>Brad Fox</strong>:</em> We’ve been on the record a number of times as reminding the industry funds that they’re a product provider. The challenge is with how they’re developing their models at the moment. They want to be an advice provider but they want to do it without meeting the same best interest test that other advisers do.</p>
<p>&nbsp;</p>
<h2><em>AdviserVoice:</em> Do you think that there are any other wedge drivers? Any other manipulators of image?</h2>
<p>&nbsp;</p>
<div id="attachment_33225" style="width: 160px" class="wp-caption alignright"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33225" class="size-full wp-image-33225" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Forbes-Paul-speaking-100.jpg" alt="Paul Forbes" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Forbes-Paul-speaking-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Forbes-Paul-speaking-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p id="caption-attachment-33225" class="wp-caption-text">Paul Forbes</p></div>
<p><em><strong>Chris Browne</strong>:</em> Ease of entry. I saw Ray White is moving into financial planning. I look at that and I think if I wasn’t in the industry, my perception of the industry would lower again. I think there needs to be more rigor to be a financial planner – education and shoulder-to-shoulder experience.</p>
<p><em><strong>Catherine Robson</strong>:</em> I think, as an industry, we need to move from advocacy about ourselves to advocacy on our behalf by consumers because we’re doing such as good job. It’s got to be us as an industry being judged by our actions, not our words.</p>
<div id="attachment_33231" style="width: 160px" class="wp-caption alignleft"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33231" class="size-full wp-image-33231" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Robson-Catherine-speaking-100.jpg" alt="Catherine Robson" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Robson-Catherine-speaking-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Robson-Catherine-speaking-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p id="caption-attachment-33231" class="wp-caption-text">Catherine Robson</p></div>
<p>But I think there’s also power in actually advocating for other advisers. Part of what this forum is all about to me is the connection the advisers make with each other. And having had the opportunity to get to know Eleanor [Dartnall] so well over the last 12 months, there’s another adviser that I would trust with my own family. So when there’s a client that I can’t look after, it’s fantastic to have that, and also to be able to tell the story about why another adviser is fantastic. And, as a community of advisers, I think that’s a really good investment for us to make.</p>
<p><em><strong>Brad Fox</strong>:</em> When we talk about being profession, that’s what professions do, they don’t tear each other apart.</p>
<p><em><strong>Catherine Robson</strong>:</em> Just because you’re a profession doesn’t make everyone fantastic, but I think you raise the bar to the point where you feel comfortable that there are people that you genuinely trust.</p>
<p>&nbsp;</p>
<h2><em>AdviserVoice:</em> What’s one idea that you have at the top of your head that could help turn the reputation around?</h2>
<p>&nbsp;</p>
<div id="attachment_33217" style="width: 160px" class="wp-caption alignright"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33217" class="size-full wp-image-33217" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Browne-Chris-100.jpg" alt="Chris Browne" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Browne-Chris-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Browne-Chris-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p id="caption-attachment-33217" class="wp-caption-text">Chris Browne</p></div>
<p><em><strong>Michael Nowak</strong>:</em> I’d start with mainstream journalists. We need to educate them. I believe that they’re starting with a very low level of knowledge about what advisers do and the benefits that we provide, and we could make some huge inroads if we just engage them over time and if they’re aware of how we help Australians.</p>
<p><em><strong>Chris Browne</strong>:</em> I think we’ve just got to roll out the right advisers to them, you know? It’s got to be people of this calibre as opposed to anyone.</p>
<div id="attachment_33229" style="width: 160px" class="wp-caption alignleft"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33229" class="size-full wp-image-33229" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Nowak-Michael-headshot-100.jpg" alt="Michael Nowak" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Nowak-Michael-headshot-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Nowak-Michael-headshot-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p id="caption-attachment-33229" class="wp-caption-text">Michael Nowak</p></div>
<p><em><strong>Brad Fox</strong>:</em> Just imagine we got half the advisers in Australia next week, say 8,000 of them, to tell one true recent claim story to a thousand people: we just communicated to 8 million Australians – a third of the population – in a week about what you do. It’s not hard.</p>
<p><em><strong>Catherine Robson</strong>:</em> Being part of an industry body is such an important value add for me, particularly as a business owner, because you get the opportunity to meet advisers and hear what they’re doing. Why do you think there aren’t more advisers who are joining the industry bodies and being part of it?</p>
<p><strong>Brad Fox</strong>: There is no motivation in their mind to need to do it, and that can be an experienced adviser who thinks they already have the work that they need or it might be someone that just doesn’t earn enough to want to spend $500 on a membership. It seems quite ridiculous but they’re the sorts of responses that you get.</p>
<p>&nbsp;</p>
<h2><em>AdviserVoice:</em> What’s the proportion of advisers who are members of a body?</h2>
<p>&nbsp;</p>
<p><strong>Brad Fox</strong>: Well, 16,000 to 18,000 advisers is the commonly used number and about half of them. There’s a risk that they might water down a great culture. So, we’ve actually got to manage that as we’re going to go through the announcements that have been made over the last six weeks by different bodies and different licensees about going towards compulsory membership of a professional body. We’ve got to make sure that we get to interact face-to-face with those advisers to bring them into our culture rather than let them think it’s a tick-a-box exercise – “I’m now a better adviser.”</p>
<div id="attachment_33227" style="width: 160px" class="wp-caption alignleft"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33227" class="size-full wp-image-33227" src="https://adviservoice.com.au/wp-content/uploads/2014/10/fox-brad-speaking-100.jpg" alt="Brad Fox" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/fox-brad-speaking-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/fox-brad-speaking-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p id="caption-attachment-33227" class="wp-caption-text">Brad Fox</p></div>
<p><em><strong>Chris Browne</strong>:</em> To indoctrinate them into the AFA culture, I reckon we should actually create accreditation around ethics – train people around ethical issues.</p>
<p><em><strong>Brad Fox</strong>:</em> We actually have one, Chris. It’s one of the four units for the Fellow Chartered Financial Practitioner FChFP. When you’ve done that one unit, it’s all ethics, you qualify for the entry level designation Associated Chartered Financial Practitioner AChFP.</p>
<p><em><strong>Chris Browne</strong>:</em> Well, I think it needs to sit in a silo and it needs to tackle things like pricing, it needs to tackle things like churning, it needs to roll out people like us because I’ve sat down with countless young advisers who have got their first job with a bloke out in Boronia who’s a pretty average adviser and they actually think that they’re doing the right thing. They actually think that (behaviour like) churning is okay.</p>
<p><em><strong>Brad Fox</strong>:</em> That’s one of the options the board is considering is to how we land on that and when can we land on that.</p>
<p><em><strong>Tapel Cafer</strong>:</em> We need a multi-prong approach. We talked about the younger generation we need to educate, but when you’ve got the older group who are educating young advisers in the old style we need to tackle them as well. There’s so many fires here we’ve got to tackle from so many angles, it’s an intergenerational thing.</p>
<p>&#8212;&#8212;&#8212;-</p>
<p><em>The Association of Financial Advisers Awards gave separate recognition to the best individual adviser and to best advice practice for the first time this year. The winners were announced at the AFA National Adviser Conference, to be held in Cairns, October 12-14. Zurich has proudly partnered with the Adviser of the Year Award since its inception in 2003 and now also for the inaugural Practice of the Year Award.</em></p>
<p><a href="http://www.zurich.com.au/wp-content/zurich_au/advisers.html"><img loading="lazy" decoding="async" class="alignleft wp-image-22266 size-full" src="https://adviservoice.com.au/wp-content/uploads/2013/07/zurich-logo-168px-x-102px.png" alt="zurich-logo-168px-x-102px" width="168" height="102" /></a></p>
]]></description>
                                            <content:encoded><![CDATA[<div id="attachment_33173" style="width: 590px" class="wp-caption alignleft"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33173" class="size-full wp-image-33173" src="https://adviservoice.com.au/wp-content/uploads/2014/10/RoundTable_full-group-main-580.jpg" alt="(L to R): Chris Browne, Catherine Robson, Paul Forbes, Michael Nowak, Eleanor Dartnall, Brad Fox, PJ Byrne, Tapel Cafer, Andy Marshall" width="580" height="352" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/RoundTable_full-group-main-580.jpg 580w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/RoundTable_full-group-main-580-300x182.jpg 300w" sizes="auto, (max-width: 580px) 100vw, 580px" /><p id="caption-attachment-33173" class="wp-caption-text">(L to R): Chris Browne, Catherine Robson, Paul Forbes, Michael Nowak, Eleanor Dartnall, Brad Fox, PJ Byrne, Tapel Cafer, Andy Marshall</p></div>
<h3>On the eve of the Finalist showcase, AdviserVoice gathered together all of the finalists for the AFA Adviser of the Year and Practice of the Year Awards along with awards partner Zurich for a round table discussion to share ideas and canvass industry issues.</h3>
<p>Here in the second of a three part series, we look at the reputation of financial advisers in the broader community and what can be done to improve it. (<a href="https://adviservoice.com.au/2014/10/roundtable-part-1-financial-literacy-featuring-afa-practice-year-adviser-year-finalists/" target="_blank">Read the first roundtable here</a>, <a href="https://adviservoice.com.au/2014/12/roundtable-part-3-innovation/" target="_blank">read the third roundtable here</a>).</p>
<h2>Who’s who</h2>
<p><strong>Catherine Robson</strong>, Affinity Private – Finalist in AFA Adviser of the Year</p>
<p><strong>PJ Byrne</strong>, Mr Insurance – Finalist in AFA Adviser of the Year</p>
<p><strong>Eleanor Dartnall</strong>, Dartnall Advisers – <a href="https://adviservoice.com.au/2014/10/afa-adviser-year-afa-practice-year-announced/" target="_blank">Winner, AFA Adviser of the Year</a></p>
<p><strong>Paul Forbes</strong>, Robina Financial Solutions – Finalist in AFA Practice of the Year</p>
<p><strong>Chris Browne</strong>, Rising Tide – Finalist in AFA Practice of the Year</p>
<p><strong>Tapel Cafer</strong>, Complete Financial Balance – <a href="https://adviservoice.com.au/2014/10/afa-adviser-year-afa-practice-year-announced/" target="_blank">Winner, AFA Practice of the Year</a></p>
<p><strong>Michael Nowak</strong>, Joe Nowak Financial Services Group and National President of the Association of Financial Advisers (AFA)</p>
<p><strong>Brad Fox</strong>, CEO of the Association of Financial Advisers (AFA)</p>
<p><strong>Andy Marshall</strong>, Head of Sales Strategies and Research for Zurich’s retail risk business</p>
<p><strong> &#8212;&#8212;&#8212;-</strong></p>
<h2><em>AdviserVoice:</em> How do you think that advisers are perceived now compared to, say, 12 months ago or 24 months ago?</h2>
<p>&nbsp;</p>
<div id="attachment_33221" style="width: 160px" class="wp-caption alignleft"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33221" class="size-full wp-image-33221" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Cafer-Tapel-speaking-100.jpg" alt="Tapel Cafer" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Cafer-Tapel-speaking-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Cafer-Tapel-speaking-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p id="caption-attachment-33221" class="wp-caption-text">Tapel Cafer</p></div>
<p><em><strong>Tapel Cafer</strong>:</em> It’s declined, because if you Google “financial planning” now, you’ll get snippets of what happened to Commonwealth Bank and Macquarie and blah blah blah. So, really, with what’s happened recently, it probably has tarnished our industry a little bit.</p>
<p><em><strong>Paul Forbes</strong>:</em> Advisers are the meat in the sandwich in the campaign between instos and industry funds and that’s really hurt us. It’s got nothing to do with advice. Industry funds keep coming out and saying “we don’t pay advisers or we don’t pay commissions” – of course they don’t, they don’t do advice. So, every time I see social media jump up and all the responses come up from advisers and they shred each other. Wake up to yourselves for goodness sake. This has nothing to do with us.</p>
<p><em><strong>Brad Fox</strong>:</em> We’ve been on the record a number of times as reminding the industry funds that they’re a product provider. The challenge is with how they’re developing their models at the moment. They want to be an advice provider but they want to do it without meeting the same best interest test that other advisers do.</p>
<p>&nbsp;</p>
<h2><em>AdviserVoice:</em> Do you think that there are any other wedge drivers? Any other manipulators of image?</h2>
<p>&nbsp;</p>
<div id="attachment_33225" style="width: 160px" class="wp-caption alignright"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33225" class="size-full wp-image-33225" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Forbes-Paul-speaking-100.jpg" alt="Paul Forbes" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Forbes-Paul-speaking-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Forbes-Paul-speaking-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p id="caption-attachment-33225" class="wp-caption-text">Paul Forbes</p></div>
<p><em><strong>Chris Browne</strong>:</em> Ease of entry. I saw Ray White is moving into financial planning. I look at that and I think if I wasn’t in the industry, my perception of the industry would lower again. I think there needs to be more rigor to be a financial planner – education and shoulder-to-shoulder experience.</p>
<p><em><strong>Catherine Robson</strong>:</em> I think, as an industry, we need to move from advocacy about ourselves to advocacy on our behalf by consumers because we’re doing such as good job. It’s got to be us as an industry being judged by our actions, not our words.</p>
<div id="attachment_33231" style="width: 160px" class="wp-caption alignleft"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33231" class="size-full wp-image-33231" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Robson-Catherine-speaking-100.jpg" alt="Catherine Robson" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Robson-Catherine-speaking-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Robson-Catherine-speaking-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p id="caption-attachment-33231" class="wp-caption-text">Catherine Robson</p></div>
<p>But I think there’s also power in actually advocating for other advisers. Part of what this forum is all about to me is the connection the advisers make with each other. And having had the opportunity to get to know Eleanor [Dartnall] so well over the last 12 months, there’s another adviser that I would trust with my own family. So when there’s a client that I can’t look after, it’s fantastic to have that, and also to be able to tell the story about why another adviser is fantastic. And, as a community of advisers, I think that’s a really good investment for us to make.</p>
<p><em><strong>Brad Fox</strong>:</em> When we talk about being profession, that’s what professions do, they don’t tear each other apart.</p>
<p><em><strong>Catherine Robson</strong>:</em> Just because you’re a profession doesn’t make everyone fantastic, but I think you raise the bar to the point where you feel comfortable that there are people that you genuinely trust.</p>
<p>&nbsp;</p>
<h2><em>AdviserVoice:</em> What’s one idea that you have at the top of your head that could help turn the reputation around?</h2>
<p>&nbsp;</p>
<div id="attachment_33217" style="width: 160px" class="wp-caption alignright"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33217" class="size-full wp-image-33217" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Browne-Chris-100.jpg" alt="Chris Browne" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Browne-Chris-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Browne-Chris-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p id="caption-attachment-33217" class="wp-caption-text">Chris Browne</p></div>
<p><em><strong>Michael Nowak</strong>:</em> I’d start with mainstream journalists. We need to educate them. I believe that they’re starting with a very low level of knowledge about what advisers do and the benefits that we provide, and we could make some huge inroads if we just engage them over time and if they’re aware of how we help Australians.</p>
<p><em><strong>Chris Browne</strong>:</em> I think we’ve just got to roll out the right advisers to them, you know? It’s got to be people of this calibre as opposed to anyone.</p>
<div id="attachment_33229" style="width: 160px" class="wp-caption alignleft"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33229" class="size-full wp-image-33229" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Nowak-Michael-headshot-100.jpg" alt="Michael Nowak" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Nowak-Michael-headshot-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Nowak-Michael-headshot-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p id="caption-attachment-33229" class="wp-caption-text">Michael Nowak</p></div>
<p><em><strong>Brad Fox</strong>:</em> Just imagine we got half the advisers in Australia next week, say 8,000 of them, to tell one true recent claim story to a thousand people: we just communicated to 8 million Australians – a third of the population – in a week about what you do. It’s not hard.</p>
<p><em><strong>Catherine Robson</strong>:</em> Being part of an industry body is such an important value add for me, particularly as a business owner, because you get the opportunity to meet advisers and hear what they’re doing. Why do you think there aren’t more advisers who are joining the industry bodies and being part of it?</p>
<p><strong>Brad Fox</strong>: There is no motivation in their mind to need to do it, and that can be an experienced adviser who thinks they already have the work that they need or it might be someone that just doesn’t earn enough to want to spend $500 on a membership. It seems quite ridiculous but they’re the sorts of responses that you get.</p>
<p>&nbsp;</p>
<h2><em>AdviserVoice:</em> What’s the proportion of advisers who are members of a body?</h2>
<p>&nbsp;</p>
<p><strong>Brad Fox</strong>: Well, 16,000 to 18,000 advisers is the commonly used number and about half of them. There’s a risk that they might water down a great culture. So, we’ve actually got to manage that as we’re going to go through the announcements that have been made over the last six weeks by different bodies and different licensees about going towards compulsory membership of a professional body. We’ve got to make sure that we get to interact face-to-face with those advisers to bring them into our culture rather than let them think it’s a tick-a-box exercise – “I’m now a better adviser.”</p>
<div id="attachment_33227" style="width: 160px" class="wp-caption alignleft"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33227" class="size-full wp-image-33227" src="https://adviservoice.com.au/wp-content/uploads/2014/10/fox-brad-speaking-100.jpg" alt="Brad Fox" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/fox-brad-speaking-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/fox-brad-speaking-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /><p id="caption-attachment-33227" class="wp-caption-text">Brad Fox</p></div>
<p><em><strong>Chris Browne</strong>:</em> To indoctrinate them into the AFA culture, I reckon we should actually create accreditation around ethics – train people around ethical issues.</p>
<p><em><strong>Brad Fox</strong>:</em> We actually have one, Chris. It’s one of the four units for the Fellow Chartered Financial Practitioner FChFP. When you’ve done that one unit, it’s all ethics, you qualify for the entry level designation Associated Chartered Financial Practitioner AChFP.</p>
<p><em><strong>Chris Browne</strong>:</em> Well, I think it needs to sit in a silo and it needs to tackle things like pricing, it needs to tackle things like churning, it needs to roll out people like us because I’ve sat down with countless young advisers who have got their first job with a bloke out in Boronia who’s a pretty average adviser and they actually think that they’re doing the right thing. They actually think that (behaviour like) churning is okay.</p>
<p><em><strong>Brad Fox</strong>:</em> That’s one of the options the board is considering is to how we land on that and when can we land on that.</p>
<p><em><strong>Tapel Cafer</strong>:</em> We need a multi-prong approach. We talked about the younger generation we need to educate, but when you’ve got the older group who are educating young advisers in the old style we need to tackle them as well. There’s so many fires here we’ve got to tackle from so many angles, it’s an intergenerational thing.</p>
<p>&#8212;&#8212;&#8212;-</p>
<p><em>The Association of Financial Advisers Awards gave separate recognition to the best individual adviser and to best advice practice for the first time this year. The winners were announced at the AFA National Adviser Conference, to be held in Cairns, October 12-14. Zurich has proudly partnered with the Adviser of the Year Award since its inception in 2003 and now also for the inaugural Practice of the Year Award.</em></p>
<p><a href="http://www.zurich.com.au/wp-content/zurich_au/advisers.html"><img loading="lazy" decoding="async" class="alignleft wp-image-22266 size-full" src="https://adviservoice.com.au/wp-content/uploads/2013/07/zurich-logo-168px-x-102px.png" alt="zurich-logo-168px-x-102px" width="168" height="102" /></a></p>
<p>The post <a href="https://www.adviservoice.com.au/2014/11/roundtable-part-2-reputation-advisers/">Roundtable part 2: Reputation of advisers</a> appeared first on <a href="https://www.adviservoice.com.au">AdviserVoice</a>.</p>
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                <title>Roundtable part 1: Financial literacy featuring the AFA Practice of the Year and Adviser of the Year finalists</title>
                <link>https://www.adviservoice.com.au/2014/10/roundtable-part-1-financial-literacy-featuring-afa-practice-year-adviser-year-finalists/</link>
                <comments>https://www.adviservoice.com.au/2014/10/roundtable-part-1-financial-literacy-featuring-afa-practice-year-adviser-year-finalists/#respond</comments>
                <pubDate>Mon, 06 Oct 2014 21:00:22 +0000</pubDate>
                <dc:creator>
                                    </dc:creator>
                		<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Andy Marshall]]></category>
		<category><![CDATA[Brad Fox]]></category>
		<category><![CDATA[Catherine Robson]]></category>
		<category><![CDATA[Chris Browne]]></category>
		<category><![CDATA[Eleanor Dartnall]]></category>
		<category><![CDATA[financial literacy]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[Michael Nowak]]></category>
		<category><![CDATA[Paul Forbes]]></category>
		<category><![CDATA[PJ Byrne]]></category>
		<category><![CDATA[Roundtable]]></category>
		<category><![CDATA[Tapel Cafer]]></category>
		<category><![CDATA[Zurich]]></category>
                <guid isPermaLink="false">https://adviservoice.com.au/?p=33167</guid>
                                    <description><![CDATA[<div id="attachment_33173" style="width: 590px" class="wp-caption alignleft"><a href="https://adviservoice.com.au/wp-content/uploads/2014/10/RoundTable_full-group-main-1000.jpg"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33173" class="wp-image-33173 size-full" src="https://adviservoice.com.au/wp-content/uploads/2014/10/RoundTable_full-group-main-580.jpg" alt="RoundTable_full-group-main-580" width="580" height="352" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/RoundTable_full-group-main-580.jpg 580w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/RoundTable_full-group-main-580-300x182.jpg 300w" sizes="auto, (max-width: 580px) 100vw, 580px" /></a><p id="caption-attachment-33173" class="wp-caption-text">Chris Browne, Catherine Robson, Paul Forbes, Michael Nowak, Eleanor Dartnall, Brad Fox, PJ Byrne, Tapel Cafer, Andy Marshall</p></div>
<h3 style="color: #222222;">On the eve of the Finalist showcase, AdviserVoice gathered together all of the finalists for the AFA Adviser of the Year and Practice of the Year Awards along with awards partner Zurich for a round table discussion to share ideas and canvass industry issues.</h3>
<p>Here in the first of a three part series, we look at their view of the state of financial literacy and what financial advisers are doing to help raise standards of financial literacy within the community. (<a href="https://adviservoice.com.au/2014/11/roundtable-part-2-reputation-advisers/" target="_blank">Read the second roundtable here</a>, <a href="https://adviservoice.com.au/2014/12/roundtable-part-3-innovation/" target="_blank">read the third roundtable here</a>).</p>
<h2>Who’s who</h2>
<ul>
<li><strong>Catherine Robson</strong>, Affinity Private – Finalist, AFA Adviser of the Year</li>
<li><strong>PJ Byrne</strong>, Mr Insurance – Finalist, AFA Adviser of the Year</li>
<li><strong>Eleanor Dartnall</strong>, Dartnall Advisers – Finalist, AFA Adviser of the Year</li>
<li><strong>Paul Forbes</strong>, Robina Financial Solutions – Finalist, AFA Practice of the Year</li>
<li><strong>Chris Browne</strong>, Rising Tide – Finalist, AFA Practice of the Year</li>
<li><strong>Tapel Cafer</strong>, Complete Financial Balance – Finalist, AFA Practice of the Year</li>
<li><strong>Michael Nowak</strong>, Joe Nowak Financial Services Group and National President of the Association of Financial Advisers (AFA)</li>
<li><strong>Brad Fox</strong>, CEO, Association of Financial Advisers (AFA)</li>
<li><strong>Andy Marshall</strong>, Head of Sales Strategies and Research for Zurich’s retail risk business</li>
</ul>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<h2><em>AdviserVoice</em>: First of all, I’d like to hear from you all how you’d rate your own clients’ financial literacy, specifically in relation to insurance issues.</h2>
<p>&nbsp;</p>
<div id="attachment_33231" style="width: 160px" class="wp-caption alignleft"><a href="https://adviservoice.com.au/wp-content/uploads/2014/10/Robson-Catherine-speaking-1000.jpg"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33231" class="wp-image-33231 size-full" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Robson-Catherine-speaking-100.jpg" alt="Catherine Robson" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Robson-Catherine-speaking-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Robson-Catherine-speaking-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /></a><p id="caption-attachment-33231" class="wp-caption-text">Catherine Robson</p></div>
<p><em><strong>Catherine Robson</strong></em>: We deal with professional people who are often very highly educated and take notice of financial issues. While they know their facts and figures, they find it difficult to apply that to themselves and their own behaviour, and so that’s why they need an adviser. And I think one of the blind spots for them is insurance because while, theoretically, they know that it’s a good idea, somehow, they think they are exempt from the laws of the universe and it’s not going to happen to them.</p>
<p><em><strong>PJ Byrne</strong></em>: We have a client base that spreads across the Australian demographic so we do mums and dads through to business owners. In terms of clients’ literacy, it’s just about encouraging them to invest the time to</p>
<div id="attachment_33218" style="width: 160px" class="wp-caption alignright"><a href="https://adviservoice.com.au/wp-content/uploads/2014/10/Byrne_PJ-_headshot_1000.jpg"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33218" class="wp-image-33218 size-full" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Byrne_PJ-_headshot_100.jpg" alt="PJ Byrne" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Byrne_PJ-_headshot_100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Byrne_PJ-_headshot_100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /></a><p id="caption-attachment-33218" class="wp-caption-text">PJ Byrne</p></div>
<p>understand what they need to understand and get it right the first time, and that’s where advisers can make a difference – to tell them that you do get what you pay for.</p>
<p><em><strong>Paul Forbes</strong>:</em> I think people actually understand the broader context but I don’t think they understand how it applies to them. So, if I look at the people who come to us, some of them will understand it. They will have done quite well in their lives. But one of the questions they really don’t get is “How much is enough?” They actually don’t know when they can retire.</p>
<p><em><strong>Chris Browne</strong>: </em>We spend a lot of time in the early days just bringing them up to speed. We don’t talk about</p>
<div id="attachment_33224" style="width: 160px" class="wp-caption alignleft"><a href="https://adviservoice.com.au/wp-content/uploads/2014/10/Forbes-Paul-headshot-1000.jpg"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33224" class="wp-image-33224 size-full" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Forbes-Paul-headshot-100.jpg" alt="Paul Forbes" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Forbes-Paul-headshot-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Forbes-Paul-headshot-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /></a><p id="caption-attachment-33224" class="wp-caption-text">Paul Forbes</p></div>
<p>insurance; we talk about “What’s your Plan B?” and I think that’s talking in their language as opposed to our language, and I think that’s really, really important. And, also, it’s important to know that there is no silver bullet and we need to consider things like internet clips on YouTube. We need to think about going out and educating people in their work places, and we need to think about the wider media.</p>
<p><em><strong>Eleanor Dartnall</strong>:</em> We had a huge financial literacy issue with self-funded</p>
<div id="attachment_33217" style="width: 160px" class="wp-caption alignright"><a href="https://adviservoice.com.au/wp-content/uploads/2014/10/Browne-Chris-1000.jpg"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33217" class="wp-image-33217 size-full" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Browne-Chris-100.jpg" alt="Chris Browne" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Browne-Chris-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Browne-Chris-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /></a><p id="caption-attachment-33217" class="wp-caption-text">Chris Browne</p></div>
<p>retirees. Most of those clients were professional. You had to insist that they brought their spouse with them because the assets were also in their name, and I had quite a journey to get them to realize that I needed to teach their wives. You know, I had to use very mundane language. I would say “if you’re a 70-year-old engineer, it’s a monty that you’re going to go first and your wife’s going to be vulnerable to the first bit of rubbish advice she gets”. And then, they’ll say, “Well, will you teach her?”</p>
<h2><em>AdviserVoice: </em>What are the barriers to better financial literacy?</h2>
<p>&nbsp;</p>
<p><em><strong>Tapel Cafer</strong>:</em> When we’re talking about the younger generation, this is a serious topic that they actually haven’t listened to because it’s not really going to apply to them. So, you’ve got to find different ways to relate to them. You could be using comic sketch via social media to get to get to that audience.</p>
<div id="attachment_33223" style="width: 160px" class="wp-caption alignleft"><a href="https://adviservoice.com.au/wp-content/uploads/2014/10/Dartnall-Eleanor-speaking-1000.jpg"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33223" class="wp-image-33223 size-full" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Dartnall-Eleanor-speaking-100.jpg" alt="Eleanor Dartnall" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Dartnall-Eleanor-speaking-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Dartnall-Eleanor-speaking-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /></a><p id="caption-attachment-33223" class="wp-caption-text">Eleanor Dartnall</p></div>
<p><em><strong>Chris Browne</strong>:</em> The important piece is just meeting clients where they want to be met. I think, too often, we dictate how they interact with our business. You know, it’s the big board room or it’s the stiff meeting room and all that sort of stuff. Some people don’t care about stuff like that.</p>
<p><em><strong>Brad Fox</strong>:</em> I think technology is an enabler. We have to change how we reach out and social media can be part of that, but also reaching different audiences, choosing different language for different audiences, different communication means. We need to change the whole perception about insurance – from a discretionary purchase item in an Australian household to an essential purchase item.</p>
<div id="attachment_33220" style="width: 160px" class="wp-caption alignright"><a href="https://adviservoice.com.au/wp-content/uploads/2014/10/Cafer-Tapel-headshot-1000.jpg"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33220" class="wp-image-33220 size-full" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Cafer-Tapel-headshot-100.jpg" alt="Tapel Cafer" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Cafer-Tapel-headshot-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Cafer-Tapel-headshot-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /></a><p id="caption-attachment-33220" class="wp-caption-text">Tapel Cafer</p></div>
<p><em><strong>Tapel Cafer</strong>:</em> One of the best forms of marketing we have found is actually peer to peer. We’re very big in the medical space and we do a lot of sponsorships at conferences and it’s an educational process. We have a large number of orthopaedic surgeons as clients and registrars as clients, they come in and speak on our behalf. Not only endorsing our company but endorsing the insurance industry because they now truly value the insurance industry because they have lived it. They have lived the trauma of someone being diagnosed or having the accident. They’ve also learned the insurance industry does actually pay – not watching a video, this is actually hearing it from their mouths.</p>
<h2><em>AdviserVoice:</em> How do you get to the people before they come in your door? How do get them to come in your door?</h2>
<p>&nbsp;</p>
<div id="attachment_33226" style="width: 160px" class="wp-caption alignleft"><a href="https://adviservoice.com.au/wp-content/uploads/2014/10/fox-brad-headshot-1000.jpg"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33226" class="wp-image-33226 size-full" src="https://adviservoice.com.au/wp-content/uploads/2014/10/fox-brad-headshot-100.jpg" alt="Brad Fox" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/fox-brad-headshot-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/fox-brad-headshot-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /></a><p id="caption-attachment-33226" class="wp-caption-text">Brad Fox</p></div>
<p><em><strong>Brad Fox</strong>:</em> Whenever you’re trying to create mass influence, you’ve got to find where the gatekeepers are and how do we influence the influencers which are those gatekeepers. You know school teachers are the classic ones to meet kids.</p>
<p><em><strong>Chris Browne</strong>:</em> Over the course of the last twelve months, we’ve done 18 wealth workshops in small businesses and, sometimes, the person of influence – the CEO of that business – does an introduction and says,  “Bring in the team, they look after my financial affairs. I’m really, really pleased so I’ve invited them in to do a lunchtime session with you”. We’ve found that the amount of traction that we get with that audience is far superior to the opportunities where we’re invited in, we’re doing the presentation but we don’t get the endorsement from the CEO. We might get 50 percent that come along and meet with us, but it’s not the 90 percent that we would with the endorsement from the CEO.</p>
<div id="attachment_33228" style="width: 160px" class="wp-caption alignright"><a href="https://adviservoice.com.au/wp-content/uploads/2014/10/Marshall-Andy-1000.jpg"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33228" class="wp-image-33228 size-full" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Marshall-Andy-100.jpg" alt="Andy Marshall" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Marshall-Andy-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Marshall-Andy-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /></a><p id="caption-attachment-33228" class="wp-caption-text">Andy Marshall</p></div>
<p><strong>Andy Marshall</strong>: I did a presentation this week and asked the audience if they knew the Risk Store stats on how many claims were paid out last year? The audience were financial advisers, it was a room of 125 people and no one knew. No-one, that’s appalling because you should know that but it’s also what you then do with that stat because with that stat you can actually make it real and say, “What that actually means, Mr. and Mrs. Client, is that 170-plus families got X million dollars paid out a day.” That would join the dots. They know bad stuff happens but it’s about the reassurance piece and I think what we need to factor is how do you reassure people that there’s something really positive from interacting with an adviser?</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-</p>
<p><em>The Association of Financial Advisers Awards will give separate recognition to the best individual adviser and to best advice practice for the first time this year. The winners will be announced at the AFA National Adviser Conference, to be held in Cairns, October 12-14. Zurich has proudly partnered with the Adviser of the Year Award since its inception in 2003 and now also for the inaugural Practice of the Year Award.</em></p>
<p><em><a href="http://www.zurich.com.au/wp-content/zurich_au/advisers.html"><img loading="lazy" decoding="async" class="alignleft wp-image-22266 size-full" src="https://adviservoice.com.au/wp-content/uploads/2013/07/zurich-logo-168px-x-102px.png" alt="zurich-logo-168px-x-102px" width="168" height="102" /></a> </em><em> </em></p>
<p>&nbsp;</p>
]]></description>
                                            <content:encoded><![CDATA[<div id="attachment_33173" style="width: 590px" class="wp-caption alignleft"><a href="https://adviservoice.com.au/wp-content/uploads/2014/10/RoundTable_full-group-main-1000.jpg"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33173" class="wp-image-33173 size-full" src="https://adviservoice.com.au/wp-content/uploads/2014/10/RoundTable_full-group-main-580.jpg" alt="RoundTable_full-group-main-580" width="580" height="352" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/RoundTable_full-group-main-580.jpg 580w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/RoundTable_full-group-main-580-300x182.jpg 300w" sizes="auto, (max-width: 580px) 100vw, 580px" /></a><p id="caption-attachment-33173" class="wp-caption-text">Chris Browne, Catherine Robson, Paul Forbes, Michael Nowak, Eleanor Dartnall, Brad Fox, PJ Byrne, Tapel Cafer, Andy Marshall</p></div>
<h3 style="color: #222222;">On the eve of the Finalist showcase, AdviserVoice gathered together all of the finalists for the AFA Adviser of the Year and Practice of the Year Awards along with awards partner Zurich for a round table discussion to share ideas and canvass industry issues.</h3>
<p>Here in the first of a three part series, we look at their view of the state of financial literacy and what financial advisers are doing to help raise standards of financial literacy within the community. (<a href="https://adviservoice.com.au/2014/11/roundtable-part-2-reputation-advisers/" target="_blank">Read the second roundtable here</a>, <a href="https://adviservoice.com.au/2014/12/roundtable-part-3-innovation/" target="_blank">read the third roundtable here</a>).</p>
<h2>Who’s who</h2>
<ul>
<li><strong>Catherine Robson</strong>, Affinity Private – Finalist, AFA Adviser of the Year</li>
<li><strong>PJ Byrne</strong>, Mr Insurance – Finalist, AFA Adviser of the Year</li>
<li><strong>Eleanor Dartnall</strong>, Dartnall Advisers – Finalist, AFA Adviser of the Year</li>
<li><strong>Paul Forbes</strong>, Robina Financial Solutions – Finalist, AFA Practice of the Year</li>
<li><strong>Chris Browne</strong>, Rising Tide – Finalist, AFA Practice of the Year</li>
<li><strong>Tapel Cafer</strong>, Complete Financial Balance – Finalist, AFA Practice of the Year</li>
<li><strong>Michael Nowak</strong>, Joe Nowak Financial Services Group and National President of the Association of Financial Advisers (AFA)</li>
<li><strong>Brad Fox</strong>, CEO, Association of Financial Advisers (AFA)</li>
<li><strong>Andy Marshall</strong>, Head of Sales Strategies and Research for Zurich’s retail risk business</li>
</ul>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<h2><em>AdviserVoice</em>: First of all, I’d like to hear from you all how you’d rate your own clients’ financial literacy, specifically in relation to insurance issues.</h2>
<p>&nbsp;</p>
<div id="attachment_33231" style="width: 160px" class="wp-caption alignleft"><a href="https://adviservoice.com.au/wp-content/uploads/2014/10/Robson-Catherine-speaking-1000.jpg"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33231" class="wp-image-33231 size-full" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Robson-Catherine-speaking-100.jpg" alt="Catherine Robson" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Robson-Catherine-speaking-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Robson-Catherine-speaking-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /></a><p id="caption-attachment-33231" class="wp-caption-text">Catherine Robson</p></div>
<p><em><strong>Catherine Robson</strong></em>: We deal with professional people who are often very highly educated and take notice of financial issues. While they know their facts and figures, they find it difficult to apply that to themselves and their own behaviour, and so that’s why they need an adviser. And I think one of the blind spots for them is insurance because while, theoretically, they know that it’s a good idea, somehow, they think they are exempt from the laws of the universe and it’s not going to happen to them.</p>
<p><em><strong>PJ Byrne</strong></em>: We have a client base that spreads across the Australian demographic so we do mums and dads through to business owners. In terms of clients’ literacy, it’s just about encouraging them to invest the time to</p>
<div id="attachment_33218" style="width: 160px" class="wp-caption alignright"><a href="https://adviservoice.com.au/wp-content/uploads/2014/10/Byrne_PJ-_headshot_1000.jpg"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33218" class="wp-image-33218 size-full" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Byrne_PJ-_headshot_100.jpg" alt="PJ Byrne" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Byrne_PJ-_headshot_100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Byrne_PJ-_headshot_100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /></a><p id="caption-attachment-33218" class="wp-caption-text">PJ Byrne</p></div>
<p>understand what they need to understand and get it right the first time, and that’s where advisers can make a difference – to tell them that you do get what you pay for.</p>
<p><em><strong>Paul Forbes</strong>:</em> I think people actually understand the broader context but I don’t think they understand how it applies to them. So, if I look at the people who come to us, some of them will understand it. They will have done quite well in their lives. But one of the questions they really don’t get is “How much is enough?” They actually don’t know when they can retire.</p>
<p><em><strong>Chris Browne</strong>: </em>We spend a lot of time in the early days just bringing them up to speed. We don’t talk about</p>
<div id="attachment_33224" style="width: 160px" class="wp-caption alignleft"><a href="https://adviservoice.com.au/wp-content/uploads/2014/10/Forbes-Paul-headshot-1000.jpg"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33224" class="wp-image-33224 size-full" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Forbes-Paul-headshot-100.jpg" alt="Paul Forbes" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Forbes-Paul-headshot-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Forbes-Paul-headshot-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /></a><p id="caption-attachment-33224" class="wp-caption-text">Paul Forbes</p></div>
<p>insurance; we talk about “What’s your Plan B?” and I think that’s talking in their language as opposed to our language, and I think that’s really, really important. And, also, it’s important to know that there is no silver bullet and we need to consider things like internet clips on YouTube. We need to think about going out and educating people in their work places, and we need to think about the wider media.</p>
<p><em><strong>Eleanor Dartnall</strong>:</em> We had a huge financial literacy issue with self-funded</p>
<div id="attachment_33217" style="width: 160px" class="wp-caption alignright"><a href="https://adviservoice.com.au/wp-content/uploads/2014/10/Browne-Chris-1000.jpg"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33217" class="wp-image-33217 size-full" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Browne-Chris-100.jpg" alt="Chris Browne" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Browne-Chris-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Browne-Chris-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /></a><p id="caption-attachment-33217" class="wp-caption-text">Chris Browne</p></div>
<p>retirees. Most of those clients were professional. You had to insist that they brought their spouse with them because the assets were also in their name, and I had quite a journey to get them to realize that I needed to teach their wives. You know, I had to use very mundane language. I would say “if you’re a 70-year-old engineer, it’s a monty that you’re going to go first and your wife’s going to be vulnerable to the first bit of rubbish advice she gets”. And then, they’ll say, “Well, will you teach her?”</p>
<h2><em>AdviserVoice: </em>What are the barriers to better financial literacy?</h2>
<p>&nbsp;</p>
<p><em><strong>Tapel Cafer</strong>:</em> When we’re talking about the younger generation, this is a serious topic that they actually haven’t listened to because it’s not really going to apply to them. So, you’ve got to find different ways to relate to them. You could be using comic sketch via social media to get to get to that audience.</p>
<div id="attachment_33223" style="width: 160px" class="wp-caption alignleft"><a href="https://adviservoice.com.au/wp-content/uploads/2014/10/Dartnall-Eleanor-speaking-1000.jpg"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33223" class="wp-image-33223 size-full" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Dartnall-Eleanor-speaking-100.jpg" alt="Eleanor Dartnall" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Dartnall-Eleanor-speaking-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Dartnall-Eleanor-speaking-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /></a><p id="caption-attachment-33223" class="wp-caption-text">Eleanor Dartnall</p></div>
<p><em><strong>Chris Browne</strong>:</em> The important piece is just meeting clients where they want to be met. I think, too often, we dictate how they interact with our business. You know, it’s the big board room or it’s the stiff meeting room and all that sort of stuff. Some people don’t care about stuff like that.</p>
<p><em><strong>Brad Fox</strong>:</em> I think technology is an enabler. We have to change how we reach out and social media can be part of that, but also reaching different audiences, choosing different language for different audiences, different communication means. We need to change the whole perception about insurance – from a discretionary purchase item in an Australian household to an essential purchase item.</p>
<div id="attachment_33220" style="width: 160px" class="wp-caption alignright"><a href="https://adviservoice.com.au/wp-content/uploads/2014/10/Cafer-Tapel-headshot-1000.jpg"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33220" class="wp-image-33220 size-full" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Cafer-Tapel-headshot-100.jpg" alt="Tapel Cafer" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Cafer-Tapel-headshot-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Cafer-Tapel-headshot-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /></a><p id="caption-attachment-33220" class="wp-caption-text">Tapel Cafer</p></div>
<p><em><strong>Tapel Cafer</strong>:</em> One of the best forms of marketing we have found is actually peer to peer. We’re very big in the medical space and we do a lot of sponsorships at conferences and it’s an educational process. We have a large number of orthopaedic surgeons as clients and registrars as clients, they come in and speak on our behalf. Not only endorsing our company but endorsing the insurance industry because they now truly value the insurance industry because they have lived it. They have lived the trauma of someone being diagnosed or having the accident. They’ve also learned the insurance industry does actually pay – not watching a video, this is actually hearing it from their mouths.</p>
<h2><em>AdviserVoice:</em> How do you get to the people before they come in your door? How do get them to come in your door?</h2>
<p>&nbsp;</p>
<div id="attachment_33226" style="width: 160px" class="wp-caption alignleft"><a href="https://adviservoice.com.au/wp-content/uploads/2014/10/fox-brad-headshot-1000.jpg"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33226" class="wp-image-33226 size-full" src="https://adviservoice.com.au/wp-content/uploads/2014/10/fox-brad-headshot-100.jpg" alt="Brad Fox" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/fox-brad-headshot-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/fox-brad-headshot-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /></a><p id="caption-attachment-33226" class="wp-caption-text">Brad Fox</p></div>
<p><em><strong>Brad Fox</strong>:</em> Whenever you’re trying to create mass influence, you’ve got to find where the gatekeepers are and how do we influence the influencers which are those gatekeepers. You know school teachers are the classic ones to meet kids.</p>
<p><em><strong>Chris Browne</strong>:</em> Over the course of the last twelve months, we’ve done 18 wealth workshops in small businesses and, sometimes, the person of influence – the CEO of that business – does an introduction and says,  “Bring in the team, they look after my financial affairs. I’m really, really pleased so I’ve invited them in to do a lunchtime session with you”. We’ve found that the amount of traction that we get with that audience is far superior to the opportunities where we’re invited in, we’re doing the presentation but we don’t get the endorsement from the CEO. We might get 50 percent that come along and meet with us, but it’s not the 90 percent that we would with the endorsement from the CEO.</p>
<div id="attachment_33228" style="width: 160px" class="wp-caption alignright"><a href="https://adviservoice.com.au/wp-content/uploads/2014/10/Marshall-Andy-1000.jpg"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33228" class="wp-image-33228 size-full" src="https://adviservoice.com.au/wp-content/uploads/2014/10/Marshall-Andy-100.jpg" alt="Andy Marshall" width="150" height="100" srcset="https://www.adviservoice.com.au/wp-content/uploads/2014/10/Marshall-Andy-100.jpg 150w, https://www.adviservoice.com.au/wp-content/uploads/2014/10/Marshall-Andy-100-148x100.jpg 148w" sizes="auto, (max-width: 150px) 100vw, 150px" /></a><p id="caption-attachment-33228" class="wp-caption-text">Andy Marshall</p></div>
<p><strong>Andy Marshall</strong>: I did a presentation this week and asked the audience if they knew the Risk Store stats on how many claims were paid out last year? The audience were financial advisers, it was a room of 125 people and no one knew. No-one, that’s appalling because you should know that but it’s also what you then do with that stat because with that stat you can actually make it real and say, “What that actually means, Mr. and Mrs. Client, is that 170-plus families got X million dollars paid out a day.” That would join the dots. They know bad stuff happens but it’s about the reassurance piece and I think what we need to factor is how do you reassure people that there’s something really positive from interacting with an adviser?</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-</p>
<p><em>The Association of Financial Advisers Awards will give separate recognition to the best individual adviser and to best advice practice for the first time this year. The winners will be announced at the AFA National Adviser Conference, to be held in Cairns, October 12-14. Zurich has proudly partnered with the Adviser of the Year Award since its inception in 2003 and now also for the inaugural Practice of the Year Award.</em></p>
<p><em><a href="http://www.zurich.com.au/wp-content/zurich_au/advisers.html"><img loading="lazy" decoding="async" class="alignleft wp-image-22266 size-full" src="https://adviservoice.com.au/wp-content/uploads/2013/07/zurich-logo-168px-x-102px.png" alt="zurich-logo-168px-x-102px" width="168" height="102" /></a> </em><em> </em></p>
<p>&nbsp;</p>
<p>The post <a href="https://www.adviservoice.com.au/2014/10/roundtable-part-1-financial-literacy-featuring-afa-practice-year-adviser-year-finalists/">Roundtable part 1: Financial literacy featuring the AFA Practice of the Year and Adviser of the Year finalists</a> appeared first on <a href="https://www.adviservoice.com.au">AdviserVoice</a>.</p>
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                <title>AFA Adviser of the Year and Practice of the Year grand finalists announced</title>
                <link>https://www.adviservoice.com.au/2014/09/afa-adviser-year-practice-year-grand-finalists-announced/</link>
                <comments>https://www.adviservoice.com.au/2014/09/afa-adviser-year-practice-year-grand-finalists-announced/#respond</comments>
                <pubDate>Tue, 16 Sep 2014 22:00:13 +0000</pubDate>
                <dc:creator>
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                		<category><![CDATA[Industry Bodies]]></category>
		<category><![CDATA[2014 AFA Adviser of the Year Award]]></category>
		<category><![CDATA[2014 AFA Practice of the Year]]></category>
		<category><![CDATA[AFA]]></category>
		<category><![CDATA[Brad Fox]]></category>
		<category><![CDATA[Catherine Robson]]></category>
		<category><![CDATA[Eleanor Dartnall]]></category>
		<category><![CDATA[Philip Kewin]]></category>
		<category><![CDATA[PJ Byrne]]></category>
		<category><![CDATA[Zurich]]></category>
                <guid isPermaLink="false">https://adviservoice.com.au/?p=32842</guid>
                                    <description><![CDATA[<div id="attachment_31387" style="width: 260px" class="wp-caption alignleft"><a href="https://adviservoice.com.au/wp-content/uploads/2014/07/Kewin-Philip-250.jpg"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-31387" class="wp-image-31387 size-full" src="https://adviservoice.com.au/wp-content/uploads/2014/07/Kewin-Philip-250.jpg" alt="Philip Kewin" width="250" height="180" /></a><p id="caption-attachment-31387" class="wp-caption-text">Philip Kewin</p></div>
<h3>The Association of Financial Advisers (AFA) and Zurich have named the Grand Finalists in the prestigious 2014 AFA Adviser of the Year Award and in its newest award – AFA Practice of the Year.</h3>
<p>First awarded in 2003, and supported by Zurich since inception, the AFA Adviser of the Year honour is acknowledged as Australia’s premier advice award. This year heralds a new chapter in the Awards, with the best advice practice to be honoured separately.</p>
<p>AFA CEO, Brad Fox, said the grand finalists for both Awards have been selected after undergoing an intensive 360-degree assessment process with judges recognising education, experience, leadership within the profession, advocacy and innovation. An extensive client survey is part of the judging process as well as a practice visit from one of the judges, and then a final full-day judging showcase.</p>
<p>“As an Association, we are incredibly proud of the financial advisers that have entered the awards. The calibre of grand finalists proves that as a profession, we have a lot to celebrate. Each year, through the rigorous judging process, we get an important reminder that quality advice is still the norm in Australia, and that the very best are world class. Financial advice is first and foremost a service business and our grand finalists are incredible exponents of this.”</p>
<p>The AFA Adviser of the Year Award criteria includes elements such as client service, technical excellence, robustness of advice process, personal adviser qualities, industry contribution and commitment to improving financial literacy. The AFA Practice of the Year Award recognizes the practice’s use of technology, quality of client engagement materials, quality of the client feedback process and also commitment to improved financial literacy of clients and the wider community.</p>
<p>“The Awards represent an opportunity to not only celebrate the professional excellence of the grand finalists, but to also acknowledge the high quality nominations that were made from a significant number of other advisers and practices, all dedicated to improving the lives of their clients,” Mr Fox said. “There is no doubt that the AFA’s ambition of achieving great advice for more Australians is in good hands.”</p>
<p>Mr Philip Kewin, Zurich’s GM Retail Life &amp; Investments noted that, despite the diversity of business models used by this year’s finalists, they all deliver a consistently exceptional customer experience.</p>
<p>“As the premier advice awards, our finalists have always been the vanguards and pioneers of the advice profession,” Mr Kewin said.</p>
<p>“This glimpse into the future of advice and advice practices reveals much diversity and innovation in the ways advice is being made more accessible, and the overriding focus on delivering an exceptional customer experience augurs well for the profession and the community overall,” he said.</p>
<p>The 2014 AFA Adviser of the Year and Practice of the Year will be announced with the support of Zurich at a Gala Dinner on Tuesday, 14 October 2014 at the AFA National Adviser Conference in Cairns.</p>
<p>The grand finalists are:</p>
<p><strong>Adviser of the Year</strong></p>
<ul>
<li>Catherine Robson, Affinity Private</li>
<li>Eleanor Dartnall, Dartnall Advisers Pty Ltd</li>
<li>PJ Byrne, Mr Insurance</li>
</ul>
<p><strong>Practice of the Year</strong></p>
<ul>
<li>Complete Financial Balance</li>
<li>Rising Tide Financial Services</li>
<li>Robina Financial Solutions Pty Ltd</li>
</ul>
]]></description>
                                            <content:encoded><![CDATA[<div id="attachment_31387" style="width: 260px" class="wp-caption alignleft"><a href="https://adviservoice.com.au/wp-content/uploads/2014/07/Kewin-Philip-250.jpg"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-31387" class="wp-image-31387 size-full" src="https://adviservoice.com.au/wp-content/uploads/2014/07/Kewin-Philip-250.jpg" alt="Philip Kewin" width="250" height="180" /></a><p id="caption-attachment-31387" class="wp-caption-text">Philip Kewin</p></div>
<h3>The Association of Financial Advisers (AFA) and Zurich have named the Grand Finalists in the prestigious 2014 AFA Adviser of the Year Award and in its newest award – AFA Practice of the Year.</h3>
<p>First awarded in 2003, and supported by Zurich since inception, the AFA Adviser of the Year honour is acknowledged as Australia’s premier advice award. This year heralds a new chapter in the Awards, with the best advice practice to be honoured separately.</p>
<p>AFA CEO, Brad Fox, said the grand finalists for both Awards have been selected after undergoing an intensive 360-degree assessment process with judges recognising education, experience, leadership within the profession, advocacy and innovation. An extensive client survey is part of the judging process as well as a practice visit from one of the judges, and then a final full-day judging showcase.</p>
<p>“As an Association, we are incredibly proud of the financial advisers that have entered the awards. The calibre of grand finalists proves that as a profession, we have a lot to celebrate. Each year, through the rigorous judging process, we get an important reminder that quality advice is still the norm in Australia, and that the very best are world class. Financial advice is first and foremost a service business and our grand finalists are incredible exponents of this.”</p>
<p>The AFA Adviser of the Year Award criteria includes elements such as client service, technical excellence, robustness of advice process, personal adviser qualities, industry contribution and commitment to improving financial literacy. The AFA Practice of the Year Award recognizes the practice’s use of technology, quality of client engagement materials, quality of the client feedback process and also commitment to improved financial literacy of clients and the wider community.</p>
<p>“The Awards represent an opportunity to not only celebrate the professional excellence of the grand finalists, but to also acknowledge the high quality nominations that were made from a significant number of other advisers and practices, all dedicated to improving the lives of their clients,” Mr Fox said. “There is no doubt that the AFA’s ambition of achieving great advice for more Australians is in good hands.”</p>
<p>Mr Philip Kewin, Zurich’s GM Retail Life &amp; Investments noted that, despite the diversity of business models used by this year’s finalists, they all deliver a consistently exceptional customer experience.</p>
<p>“As the premier advice awards, our finalists have always been the vanguards and pioneers of the advice profession,” Mr Kewin said.</p>
<p>“This glimpse into the future of advice and advice practices reveals much diversity and innovation in the ways advice is being made more accessible, and the overriding focus on delivering an exceptional customer experience augurs well for the profession and the community overall,” he said.</p>
<p>The 2014 AFA Adviser of the Year and Practice of the Year will be announced with the support of Zurich at a Gala Dinner on Tuesday, 14 October 2014 at the AFA National Adviser Conference in Cairns.</p>
<p>The grand finalists are:</p>
<p><strong>Adviser of the Year</strong></p>
<ul>
<li>Catherine Robson, Affinity Private</li>
<li>Eleanor Dartnall, Dartnall Advisers Pty Ltd</li>
<li>PJ Byrne, Mr Insurance</li>
</ul>
<p><strong>Practice of the Year</strong></p>
<ul>
<li>Complete Financial Balance</li>
<li>Rising Tide Financial Services</li>
<li>Robina Financial Solutions Pty Ltd</li>
</ul>
<p>The post <a href="https://www.adviservoice.com.au/2014/09/afa-adviser-year-practice-year-grand-finalists-announced/">AFA Adviser of the Year and Practice of the Year grand finalists announced</a> appeared first on <a href="https://www.adviservoice.com.au">AdviserVoice</a>.</p>
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                <title>MDRT Australia chairperson reflects on first year &#038; announces new appointments</title>
                <link>https://www.adviservoice.com.au/2013/10/mdrt-australia-chairperson-reflects-on-first-year-announces-new-appointments/</link>
                <comments>https://www.adviservoice.com.au/2013/10/mdrt-australia-chairperson-reflects-on-first-year-announces-new-appointments/#respond</comments>
                <pubDate>Mon, 30 Sep 2013 21:55:44 +0000</pubDate>
                <dc:creator>
                                    </dc:creator>
                		<category><![CDATA[From the Source]]></category>
		<category><![CDATA[appointments]]></category>
		<category><![CDATA[Bev Carlyon]]></category>
		<category><![CDATA[Brad Isaac]]></category>
		<category><![CDATA[MDRT]]></category>
		<category><![CDATA[Million Dollar Round Table]]></category>
		<category><![CDATA[PJ Byrne]]></category>
		<category><![CDATA[Ross Hultgren]]></category>
		<category><![CDATA[Sue Paterson]]></category>
                <guid isPermaLink="false">https://adviservoice.com.au/?p=25282</guid>
                                    <description><![CDATA[<h3>Reflecting on his first year as Australian Chairperson of Million Dollar Round Table (MDRT) The Premier Association of Financial Professionals® Ross Hultgren said that the global membership based organisation has achieved many successes in Australia and continued to keep pace with change, remaining relevant to the needs of its members and industry.</h3>
<p>MDRT Australia started 2013 with 168 members, an increase of 23 over the previous year.  Other milestones included 21 members celebrating anniversaries of membership ranging from 10 to 40 years.</p>
<p>In addition, 116 members travelled to the Annual Meeting in Philadelphia in June of which 25 were first time attendees and five Australian speakers were also Main Platform and Focus Session presenters.</p>
<p>As Ross Hultgren enters his second and final year as Australian Chairperson, he acknowledges that MDRT’s successes were the result of a team effort with State Chapter Chairs playing a vital role in connecting with members at a local level.</p>
<p>Hultgren also announced that Sue Paterson, previously Queensland State Chair, has been appointed MDRT Australia Deputy Chairperson.  PJ Byrne, a qualifying MDRT member and Court of the Table is the new Chair for the State.</p>
<p>In welcoming Sue Paterson as Australian Deputy Chairperson, Hultgren acknowledged her achievements as past Queensland Chair that did much to raise the profile of MDRT and promote membership growth.</p>
<p>The friends and supporters of former Australia Chairperson Bev Carlyon were very excited to learn that she was the new Divisional Vice President for Australia / Oceania and the first female in this very important role.</p>
<p>Brisbane based Ross Vanderwolf continues as Divisional Vice President of the Membership Communications Committee (all zones).  Bev Carlyon is a member of this committee too.</p>
<p>Brad Isaac, Victorian Chair has been invited to join the IT Committee.</p>
<p>Ross Hultgren concluded, “While many organisations and iconic brands have fallen by the wayside over recent years, MDRT continues to go from strength to strength reflecting its steadfast commitment to the core values that were established when it was first founded in 1927”.</p>
]]></description>
                                            <content:encoded><![CDATA[<h3>Reflecting on his first year as Australian Chairperson of Million Dollar Round Table (MDRT) The Premier Association of Financial Professionals® Ross Hultgren said that the global membership based organisation has achieved many successes in Australia and continued to keep pace with change, remaining relevant to the needs of its members and industry.</h3>
<p>MDRT Australia started 2013 with 168 members, an increase of 23 over the previous year.  Other milestones included 21 members celebrating anniversaries of membership ranging from 10 to 40 years.</p>
<p>In addition, 116 members travelled to the Annual Meeting in Philadelphia in June of which 25 were first time attendees and five Australian speakers were also Main Platform and Focus Session presenters.</p>
<p>As Ross Hultgren enters his second and final year as Australian Chairperson, he acknowledges that MDRT’s successes were the result of a team effort with State Chapter Chairs playing a vital role in connecting with members at a local level.</p>
<p>Hultgren also announced that Sue Paterson, previously Queensland State Chair, has been appointed MDRT Australia Deputy Chairperson.  PJ Byrne, a qualifying MDRT member and Court of the Table is the new Chair for the State.</p>
<p>In welcoming Sue Paterson as Australian Deputy Chairperson, Hultgren acknowledged her achievements as past Queensland Chair that did much to raise the profile of MDRT and promote membership growth.</p>
<p>The friends and supporters of former Australia Chairperson Bev Carlyon were very excited to learn that she was the new Divisional Vice President for Australia / Oceania and the first female in this very important role.</p>
<p>Brisbane based Ross Vanderwolf continues as Divisional Vice President of the Membership Communications Committee (all zones).  Bev Carlyon is a member of this committee too.</p>
<p>Brad Isaac, Victorian Chair has been invited to join the IT Committee.</p>
<p>Ross Hultgren concluded, “While many organisations and iconic brands have fallen by the wayside over recent years, MDRT continues to go from strength to strength reflecting its steadfast commitment to the core values that were established when it was first founded in 1927”.</p>
<p>The post <a href="https://www.adviservoice.com.au/2013/10/mdrt-australia-chairperson-reflects-on-first-year-announces-new-appointments/">MDRT Australia chairperson reflects on first year &#038; announces new appointments</a> appeared first on <a href="https://www.adviservoice.com.au">AdviserVoice</a>.</p>
]]></content:encoded>
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