The not for profit foundation launch The Australian Charity Storybook and website.

New foundation announces the selected charities for inaugural edition of The Australian Charity Storybook to connect charities with corporate and individual givers.

A new not for profit foundation launched The Australian Charity Storybook and website – an innovative new resource designed to build stronger emotional connections between Australians who want to give and the charities that need their support.

The Not-For-Profit Foundation is the brainchild of long established fund manager Private Portfolio Managers (PPM), and has been established with the support of several other corporate partners.

Tonight The Not-For-Profit Foundation partners will host a launch event for more than 140 representatives of charities, philanthropists, government, individuals and corporate foundations – many of whom have flown from across Australia to attend.

Research conducted by The Not-For-Profit Foundation showed the majority of Australians (53 per cent) make donations based on emotional connections, rather than level of trust or efficiency of the charity organisation.

The new website and hard copy Australian Charity Storybook aims to drive generosity by building greater awareness and a stronger emotional connection through publishing inspiring real life success stories of individuals whose lives have been impacted by the 30 charities selected. These emotional stories are real life case studies of the work being done by Australia’s charitable sector and illustrate how important our non-profit sector is to Australian society and culture.

Kris Vogelsong, Not–for-Profit Foundation General Manager and PPM Head of Corporate Development, said the venture aimed to showcase the remarkable work of Australia’s many and varied charities, and help to build the emotional bridge with philanthropists, government and the mainstream giving public.

“While the efficiency of a charity was important to many Australians, the defining factor for giving was how passionate they felt about the cause.  The stories in The Australian Charity Storybook have been a personal inspiration to us, we hope they will have the same effect to encourage others to support the not-for-profit sector,” Mr Vogelsong said.

Drivers and roadblocks to giving

The foundation conducted research across more than 1300 Australians, drawn from a wide range of industry sectors, to identify how individuals select a charity as well as barriers to giving.

One in five respondents said clear availability of information was the key criteria in selecting a charity to make a donation, while only 8 per cent said current events was the deciding factor when drawing up a shortlist of charities.

The research also found that key barriers to giving were lack of transparent and clear information about a charity’s purposes, perceived inefficiencies and over-intrusive collection methods.

The Australian Charity Storybook is available online through The Not-For-Profit Foundation website www.nfpfoundation.org.au and will also be distributed at key touch points nationally.

The charitable organisations featured in the inaugural edition of The Australian Charity Storybook are: Australian Diabetes Council, BBM Youth Support, Bear Cottage – The Children’s Hospital at Westmead, The Benevolent Society, Byron Community Centre, Camp Quality, Can Assist, The Creche And Kindergarten Association, Cure Cancer Australia, David Wirrpanda Foundation, The Evolve Foundation, Fitted For Work, Foresters Community Finance, FRANS, Girl Guides NSW & ACT, The Homeless Persons’ Legal Clinic, Indigenous Marathon Project, Mission Australia – Cafe One On Wickham, Mittagundi Outdoor Education Centre, NADO, Opportunity International Australia, ParaQuad, The Prince Charles Hospital Foundation, Refugee Advice and Casework Service, Royal Far West, Second Chance Toys, The Sydney Story Factory, The Shepherd Centre, The Wesley Research Institute, YWCA NSW.

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The addition of Mr Hardy comes as PPM continues to expand its offerings to family offices, charities and wealthy individuals through its bespoke individually managed accounts (IMA) service.

Mr Hardy joins PPM from Centric Portfolio Managers, the IMA arm of Centric Wealth, where he was the chief investment officer overseeing more than $300 million in funds under management. He was also the investment manager for Centric Wealth’s Private Capital Division, managing an additional $100 million in funds.

PPM founder and director Hugh MacNally said Mr Hardy’s wealth of investment management experience would bolster the firm’s already strong research and portfolio management capability.

“Ian’s investment views align with PPM in terms of adopting a long term approach, investing in a limited number of exceptional companies, managing company risk and minimising tax to produce superior outcomes for investors. This long term approach has resulted in a cumulative outperformance of the benchmarks by over 178% after fees since inception for PPM’s growth managed accounts,” Mr MacNally said.

Prior to Centric, Mr Hardy worked at Halliday Financial Group, a specialist high net worth advisor which was acquired by Centric Wealth. During his time at Centric and Halliday, he was instrumental in driving the development of the IMA offering.

“Mr Hardy has been at the forefront of the managed accounts business and in particular IMAs. Combined with our 15 year track record in managing IMAs, Ian’s experience will ensure PPM remains a leader in managed accounts and servicing the investment management needs of successful individuals, families and charities,” Mr MacNally said.

Before working at Halliday, Mr Hardy’s experience included time at Challenger as the group chief investment officer where he was responsible for more than $8 billion in funds under management.

“We are extremely fortunate to have someone as talented and well aligned to our philosophy join PPM. Ian will deepen both our investment management capability and capacity,” Mr MacNally concluded.

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