Joanne Faglioni

Listed life insurance company, ClearView Wealth Limited, has partnered with cancer support and education provider, Osara Health, to give claimants access to a digital health care program that is proven to help improve health and wellbeing.

Utilising Osara Health’s Cancer Coach program, ClearView customers who have been diagnosed with cancer will gain access to professional health coaches, educational resources and practical strategies to support them on their cancer journey.

The Cancer Coach program, which has been developed by clinicians and validated by experts, uses expertise, empathy and technology to provide holistic, confidential and flexible care, all from the comfort of a person’s home.

According to Joanne Faglioni, ClearView Group Executive Operations, the Cancer Coach program forms part of a broad suite of allied health services available to ClearView customers including prehabilitation, exercise physiology, and occupational rehabilitation support. The group also offers executive and business coaching for self-employed people.

“We exist to pay claims but we don’t want to stop there. We want to support our customers at every stage of their health journey from diagnosis to treatment and recovery,” Faglioni said.

“We are investing in our customer proposition by offering occupational rehabilitation services to assist people to return to work, exercise programs to improve their health & rebuild function, as well as services to help support and improve customer wellbeing. Some of these services, including Cancer Coach, are available to trauma customers, who have received a lump sum benefit, demonstrating ClearView’s commitment to supporting customers to achieve a better quality of life through increased physical and mental health.”

Dr Raghav Murali-Ganesh, CEO and Co-founder of Osara Health, and Radiation Oncologist, said the Cancer Coach program had been successful at improving quality of life for many patients, citing internal research that half of participants reported an improvement in their physical health with nearly a third reported feeling less pain^[1].

Over 73% of participants said they were more likely to return to work and their previous daily activities^[2].

“Our program has been developed by oncologists and we are experts at eliciting positive behaviour change in people impacted by cancer,” Murali-Ganesh said.

“We are focused on empowering patients to achieve better health outcomes and we are the only clinicallyvalidated return-to-work solution for people with a cancer diagnosis. Partnering with ClearView allows members to gain access to these programs in the event of a severe health crisis like cancer and demonstrates their commitment to the health and wellbeing of their members. ”

Osara’s Cancer Coach program includes access to the group’s award-winning app, which makes it easy for users to track symptoms and proactively manage their mental health, nutrition and exercise.

A key aim of the program is to convert people from being reactive recipients of care to proactive participants in their care.

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Notes:
[1] Seebacher N et al, Usability and Quality of Life Assessment of a Digital-Based Coaching Intervention for Cancer Survivors, Victoria Cancer Survivorship Conference Accepted Abstract, March 2022.
[2] Lo J et al, A Digital Coaching Intervention for Cancer Survivors with Job Loss: Retrospective Study, JMIR Cancer 2021.

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Andrew Beevors

MLC Life Insurance is offering customers grappling with the emotional toll of a cancer diagnosis with access to a digital support tool to help them better manage their illness and treatment.

As Australia marks the Cancer Council’s Daffodil Day, which helps raise funds for cancer research, MLC Life Insurance is helping to return customers on claim for cancer back to work through its partnership with CancerAid.

Customers with a cancer diagnosis are offered free access to the CancerAid Coach Program, a digitally enabled course that guides customers through cancer treatment. The award-winning program brings together the individualised attention of professional health coaches, a smartphone app along with a researched curriculum and manageable goals.

The program is offered in conjunction with access to the CancerAid App, which organises medical records and streamlines information on appointments, treatments, and specialists. It gives patients and caregivers medically reliable information about their illness and treatment plan, a symptom monitoring tool and access to a supportive community of patients and carers.

Since June this year, 25 per cent of customers with cancer were successfully referred to the program, with the expectation that 73% will return to work as a result

With nearly 150,000 Australians diagnosed with cancer every year, most people have been touched by someone in their life being diagnosed with cancer. During a time of immense anxiety and uncertainty, coupled with many appointments, visits to specialists and the beginning of treatment, a person’s ability to manage their response can be overwhelming.

Andrew Beevors, Chief Claims Officer, MLC Life Insurance, said: “A cancer diagnosis can create an enormous emotional toll. We know from first-hand experience that many of our customers need help to manage all their appointments, treatments, and specialists. Using this app we are providing customers with extra support when they need it most, regardless of whether they make a claim.”

CancerAid is the most downloaded and utilised cancer app in Australia, the United Kingdom and the United States and has been used by more than 40,000 people in 53 countries. CancerAid was co-founded by an Oncology Specialist, Dr Raghav Murali-Ganesh who observed first-hand that patients who had the best information systems and support networks had better clinical outcomes.

Founder of CancerAid Dr Raghav Murali-Ganesh said: “Life insurers see the impact of cancer daily and play a crucial role in supporting customers in their time of need. By providing a tool like the CancerAid coach program, they can give them invaluable help in managing their treatment by professional coaches and give them every chance of improving their health outcomes,” he said.

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