Robert Coulter

Generation Life has appointed Robert Coulter as National Key Accounts Manager, bolstering its distribution capability across licensees, financial advisers and key wealth management and institutional providers, as they navigate one of the most significant wealth and retirement shifts in generations.

In his new role, Mr Coulter will focus on platform and institutional collaboration, APL positioning, and driving further adviser adoption of Generation Life’s investment bond and investment-linked lifetime income solutions.

He brings over two decades of experience across wealth management, superannuation and financial advice, with a proven track record in building high-value relationships between licensees and platform owners and managers, delivering growth across institutional and intermediary channels.

He joins Generation Life from Allianz Retire+, where he served as Head of Key Accounts, leading strategic product approvals, securing key platform and licensee partnerships, and achieving APL inclusion across leading AFSLs to support the launch of retirement income solutions. He has previously held senior roles at Ignition Advice, Financial Advice Association Australia, AMP, ING, BT Financial Group and MLC Australia..

Brendon Rodda, General Manager of Distribution at Generation Life, said: “Robert is one of the most respected distribution leaders in the market, and we’re thrilled to have him on board. He’s spent more than 20 years building the kind of lasting relationships that advisers and licensees value most, and he understands what it takes to translate those relationships into meaningful outcomes for clients.

“It’s a hugely exciting time to be joining Generation Life. The business is rapidly expanding, adviser demand is at record levels, and the tax and retirement landscape is shifting in ways that play directly to our strengths. Robert will play a key role in sustaining our growth momentum while continuing to deliver the high-quality services our advisers and licensees expect.”

The appointment comes amid growing adviser demand for tax-effective, retirement income solutions, as the shift from accumulation to decumulation and the new superannuation tax settings reshape how advisers structure long-term wealth and retirement strategies for their clients.

Robert Coulter, National Key Accounts Manager, Generation Life, said: “Generation Life has built an outstanding reputation for delivering flexible, tax-effective investment solutions for Australians, and its position in the market right now is genuinely compelling. Advisers are looking for solutions that can help them navigate an increasingly challenging retirement and tax environment, and few businesses are better placed to offer that.

“My focus has always been on building strong, trusted relationships with platforms, institutional providers, licensees, and advice practices. I see a significant opportunity to deepen those alliances and help advisers deliver greater certainty and long-term value for their clients. I’m looking forward to building on Generation Life’s strong momentum across the advice and wealth channels.”

Generation Life recently reported quarterly sales of $375 million for the period ending 31 March 2026, up 57% on prior corresponding period (PCP), with funds under management increasing to $5.3 billion, up 35% on PCP. On a rolling 12-month basis, inflows reached $1.415 billion, up 58%, reflecting sustained growth and strong adviser engagement.

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Advice board of directors, (L to R): Peter Meurer, Mark Fordree, Russell Scrimshaw and Mike Giles.

Ignition Advice has announced that Russell Scrimshaw has accepted the roles of Deputy Chairman of the Board of Directors and Non-Executive Director. Scrimshaw is an experienced senior executive and company director, and a valuable addition to the growing firm.

On joining the Board of Ignition, Russell Scrimshaw, Deputy Chairman of the Board of Directors and Non-Executive Director, said, “I am very excited to be a part of what I expect will be a major international software and services company in the rapidly expanding financial services and advice sector. Clearly, Ignition software is world class and has already generated several prestigious sales in Europe and the UK, as well as in Australia.”

Peter Meurer, Chairman of the Ignition Board of Directors said, “We are delighted to welcome Russell Scrimshaw to Ignition Advice. He is one of Australia’s leading financial services experts. An appointment of this calibre will greatly assist Ignition as we continue to expand through partnerships with leading global institutions in 2021.”

In his recent career Scrimshaw has been Deputy CEO of Fortescue Metals Group and Chairman of UK listed Sirius Minerals PLC (acquired by Anglo American earlier this year). He is Chairman of the Garvan Foundation and Non-Executive Director of the Garvan Institute of Medical Research.

During his earlier corporate executive career Scrimshaw was at various times responsible for Information Technology and Operations in the Commonwealth Bank of Australia, Director of Marketing at Optus Communications, Vice President of Sales and Service in the US for American computer Company Amdahl, and a senior executive in IBM Australia.

The appointment follows Ignition’s successful Series B capital raising with Morgan Stanley Wealth Management in 2020. Proceeds from the capital raising will be used to support business development and product research, ensuring that Ignition’s technology solutions remain at the forefront of global innovation.

Additional key 2021 hires

Ignition Advice continues to augment their global team with an aggressive recruitment strategy, also announcing Robert Coulter as Business Development Lead, APAC and David Hempson as Business Development Director, UK.

Robert Coulter joins the Sydney office to lead Ignition’s APAC distribution partnerships. Coulter brings experience with top tier firms including AMP, ING, BT Financial Group, MLC Australia and Asgard. David Hempson has a mandate to launch and lead Ignition’s new UK business. He has twenty years experience in financial services sales with firms including EValue and FE FundInfo, and a deep understanding of the investment and wealth sectors.

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Robert Coulter

Ignition Advice continues to augment their Sydney based APAC team, announcing Robert Coulter as Business Development Director, APAC, effective immediately.

Coulter joins the firm to lead Ignition’s APAC distribution partnerships. Coulter brings experience with top tier firms including AMP, ING, BT Financial Group, MLC Australia and Asgard.

Coulter is excited for the opportunity to bring Ignition’s digital advice technology to a growing number of enterprise clients. He says, “I have for a considerable period of time believed that digital advice is a key ingredient to helping more Australians access safe, compliant and affordable advice. I believe that there is a real convergence of purpose with industry, government and regulators all demonstrating a desire to deliver safe, compliant and affordable advice.”

Following strong business growth and a successful Series B capital raise by Morgan Stanley in 2020, Ignition is aggressively expanding and recruiting to meet growing global enterprise market demand.

“We are pleased to welcome Robert Coulter to Ignition’s growing global team. Ignition continues to attract world class digital advice experts. We look forward to maintaining this momentum with strong staff recruitment throughout 2021,” said Co Founder and Director of Ignition Advice, Mark Fordree.

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