Alex Homer

Leading Australian life insurer, TAL, has launched a new brand campaign, ‘Whatever Life Holds’, portraying the defining moments – the highlights and the challenges – experienced by Australians throughout life.

TAL Chief Customer & Brand Officer Alex Homer said that the campaign, created by BMF and produced by Finch, captures the breadth and beauty of Australian life, alongside the unpredictable moments that make up the good days, the tough days, and all those in between.

“’Whatever Life Holds’ is also a reflection of TAL’s deep commitment to delivering for our five million customers. Central to that is paying claims and providing support during their most challenging times – whether they are recovering from an injury or illness or after the loss of a loved one,” said Homer.

Tom Hoskins, Creative Director, BMF said: “It’s the unpredictability of life that makes it truly beautiful. There are experiences we can control. Others we can’t. We show these defining moments, that often come and go in an instant, by treating them as beautiful moving portraiture, captured in the unique Australian sunlight that connects us all.”

‘Whatever Life Holds’ is the latest evolution in TAL’s brand platform which launched in 2016 with This Australian Life and Scars in 2019. The major campaign, which includes ads cut into 30-, and 15-second versions, will be supported by outdoor and digital.

The campaign ads will premiere during the 2023 NAB AFLW Finals Series this Saturday night.

The post TAL campaign shows the value of life insurance Whatever Life Holds appeared first on AdviserVoice.