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David Hunt, National Manager Licensee Select, welcomed Simon to the role and said the appointment came as the business continues to experience unprecedented growth.

“Simon will focus on working closely with our key stakeholders to support the continued growth of the Licensee Select business. At the same time, he will have responsibility for ensuring that the ongoing delivery of products and services to our clients is both efficient and effective.”

With more than 12 years’ financial services experience, Simon brings extensive skills in project and stakeholder management, and business process improvement. He also has broad experience in sales and distribution support.

Simon was most recently a senior member of the AdviserNETgain business within BT Financial Group and has previously held various roles with AMP Financial Planning and Asgard Wealth Solution

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Head of Wealth Markets, Alexandra Tullio, announced the appointments as part of what will be the continuing evolution of the new Bendigo Wealth division which was launched in April 2011, heralding an exciting new era in the evolution of the Bendigo and Adelaide Bank Group.

The new Bendigo Wealth division has been warmly received in the IFA market place and is playing an increasingly important role in helping our distribution partners meet the needs of their clients.

Part of this new focus has been to generate awareness of the broader banking and wealth solutions that the Bendigo and Adelaide Bank Group have on offer to the IFA market.

The new Bendigo Wealth division is fortunate in that there is a broad range of skills and resources across the Group from which to draw. “These new appointments are effective as of Monday 20 June and are pivotal in enabling the Distribution, Business Development and Manufacturing areas to deliver on expectations within the Bendigo Wealth division ”, Ms Tullio said.

New Regional Managers:

• Richard Brown, Regional Manager, WA/SA/VIC/TAS/NT. Richard joined the Bank in November 2006 in the role of National Sales Manager, WealthDeposits. For the past four years Richard has held the position of State Sales Manager, SA/NT – Wealth Distribution. Prior to joining the Bank, Richard worked in a variety of sales management, recruitment and operational roles with Hillross Financial, Colonial, Prudential, AMP and Hudson Global.
• Keith Hilsdon, Regional Manager, QLD/NSW/ACT. Keith has held manydiverse roles during his 27 years within the financial services industry,bringing funds management, financial markets, business strategy, credit assessment, training, business and retail banking experience to his role.

New Manufacturing roles:

• Darryl Drown, Senior Manager, Bendigo Wealth Manufacturing
• Gillian Carless, Senior Manager – Manufacturing.
• Julie McKay, Senior Manager – Technical and Research

New Business Development roles:

• Nick Jackson, Senior Business Development Manager (SBDM) in NewSouth Wales
• Nicola Thiel, Senior Business Development Manager (SBDM) in WesternAustralia

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From October this year, AMP Flexible Lifetime Protection will be rolled out to Bendigo Bank’s 460
branches.

AMP Director Product Manufacturing Paul Sainsbury said the alliance with Bendigo Bank gives
AMP an opportunity to build a strategic relationship with a highly regarded financial services
institution and broaden its distribution reach to Australians needing quality wealth solutions.

“AMP aims to develop new channels that give more Australians greater access to financial advice
and important products such as life insurance,” Mr Sainsbury said.

“AMP’s alliance with Bendigo Bank demonstrates our commitment to achieving this aim and our
capability to provide our partners with the necessary support, training and development for their
financial planners and other advice providers.

“We were able to innovatively tailor a life insurance solution and provide support services that
suited the needs of the Bendigo Bank network and ultimately its customers,” Mr Sainsbury said.

Bendigo and Adelaide Bank Executive Retail Dennis Bice said Bendigo Bank wanted to partner
with a strong brand with proven experience in the life insurance space as well as an established
and supportive service model.

“The bank recently launched its transition to advice program, an investment which will allow us to
have more meaningful conversations with our customers and ultimately drive better outcomes for
them,” Mr Bice said.

AMP has developed an ongoing training and support program tailored for both the bank’s
experienced financial planners and new personal advisers.

“The training and support that AMP offers was a vital part of their offering to help us successfully
achieve this transition and our alliance with AMP enhances the bank’s wealth management
offering,” Mr Bice added.

Initially, more than 60 of Bendigo Bank’s 460 branches will have staff trained to provide limited
personal advice on Tier One products including insurance, superannuation and managed funds.

“However, it’s the bank’s aim to have an accredited representative in every branch to enhance the
range of advice solutions available to our customers,” Mr Bice concluded.

AMP’s Flexible Lifetime Protection Trauma Cover Optimum recently won Trauma Product of the
Year at the 2010 AFR Smart Investor Blue Ribbon Awards.

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