Aviva Investors (Aviva) has partnered with leading financial services technology provider, IRESS Market Technology (IRESS) to launch Aviva Investors Direct SMA (Direct SMA).
Aviva’s Head of Retail, Andrew Peterson, said IRESS’ SMA technology provides a leading-edge and completely configurable administration system which allows Aviva to distribute its products independently of the traditional unit trust and platform environment.
“IRESS has helped us mark the dawn of a new era in SMAs by providing the technology that opens up access to the wholesale market for retail investors, via their professional advisers,” Mr Peterson said. “That means we deliver improved investor access to wholesale fee and brokerage rates and institutional placements.”
IRESS managing director, Andrew Walsh, said the brief for IRESS was to leverage the long-standing relationship with Aviva’s institutional portfolio management process to allow Aviva to offer a retail SMA that helps advisers deliver more efficient and more cost-effective advice to their clients.
“The IRESS Portfolio System leads the way in fusing institutional portfolio management with today’s retail demands as evidenced in this delivery to Aviva,” Mr Walsh said.
The IRESS Portfolio System (IPS) allows Aviva to deliver investment management in a SMA format offering beneficial ownership, transparency and portability, while remaining institutionally robust. It also provides out-of-the-box data feed distribution to all relevant advice technologies such as XPLAN, VisiPlan and Coin.
“In the interests of their clients, advisers are, sensibly, demanding rich data, something that is often overlooked by many SMA offerings,” Mr Walsh said. “As a leading independent technology provider to the financial services industry, we are committed to meeting the demands of the market and making technology work harder and faster for all advice participants so that they can deliver quality advice to clients.”
Direct SMA is only available to investors via authorised financial advisers.
Further information available at www.avivainvestors.com.au/directsma