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Valentine’s Day: when true love doesn’t run smooth

Jim Minto

Australians will spend some $791.4 million[1] “in the name of love” before Valentine’s Day – averaging about $86[2] each.

But despite their pledges of undying love, figures from research commissioned by  Australia’s largest life insurer TAL show that most of us are not financially protected as the sentiments ofeverlasting love suggest they should be.

According to TAL’s own latest figures, just 52% of Australians say they have some form of life insurance, with individual types of financial protection held even lower for disability cover (24%), income protection (26%), critical illness (20%) and life (death) insurance (43%).

Other research shows that, should they lose their job, Australians’ savings would only last 3.7 months, down from 4.6 months in 2013[3].

“There are certain occasions that lead us to think about what matters most to us and Valentine’s Day is certainly one of them,” TAL Group CEO Jim Minto said.

“At TAL we’re all in favour of love and romance. Indeed it is love that often spurs people to get the cover they need to safeguard their futures and those of the people closest to them.

“But it’s also hard to ignore the reality that so many people are leaving those futures to chance by either not financially protecting themselves and their loved ones or not ensuring they have adequate protection should they never be able to work again.”

The Financial Services Council says the annual starting cost of life insurance of $500,000 for a 35-year-old male, or $600,000 for a 35-year-old female is $437[4]  around $8.50 a week, although in many cases the costs would be higher.

“This Valentine’s Day we’re simply urging Australians to take a step beyond the cards, flowers, dinners and getaways when they think about their lifelong commitment to their loved one,” Mr Minto said.

“Have a look at your lifestyle, dreams and long term commitments and work out your protection needs. A financial adviser is best placed to do this. TAL alone pays out over $840 million a year in claims which helps people get back on their feet.

“What it comes down to is that you can help make ‘happily ever after’ happen while you remember to celebrate your love at Valentine’s Day.”

Facts and figures:

Aussies in love: where the dollars go[5]

Most Popular Valentine’s Day Gifts Australian Spend (2014)
Romantic Getaways $441.6 Million
Flowers $93.3 Million
Chocolate & Sweets $90.9 Million
Clothing & Intimate Apparel $68.2 Million
Dining $42.3 Million
Valentine’s Day Cards $14.6 Million

In sickness and in health 

For richer, for poorer

———–

[1] IBISWorld (2014) Lovers Pick Premium this Valentine’s Day, http://www.ibisworld.com.au/media/2014/02/05/lovers-pick-premium-valentines-day/

2 IBISWorld (2014) Lovers Pick Premium this Valentine’s Day, http://www.ibisworld.com.au/media/2014/02/05/lovers-pick-premium-valentines-day/

3 RaboDirect Financial Health Barometer, 2014

4 http://www.fsc.org.au/downloads/file/MediaReleaseFile/2005_0308_fastfacts.pdf

5  IBISWorld (2014) Lovers Pick Premium this Valentine’s Day, http://www.ibisworld.com.au/media/2014/02/05/lovers-pick-premium-valentines-day/

6 Rice Warner Report on Underinsurance in Australia 2011

7 AIHW (2008) Cancer in Australia: an overview 2008, Cancer series no. 46, Cat. no. CAN 42, Canberra

8 Fabrizio, E (2007) Australia & NZ Disability Income Experience www.actuaries.org/IAAHS/Colloquia/Cape_Town/Walker_-_Income_protection.pdf AIHW (2008) Cancer in Australia: an overview 2008, Cancer series no. 46, Cat. no. CAN 42, Canberra

9 Risk Store http://riskinfo.com.au/news/2014/06/17/record-claims-paid-in-2013/

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