Technology is key to your success.

In a post FOFA world, efficiency is everything. And Zurich’s own research has told us that – overwhelmingly – advisers see the use of technology, especially mobile technology, as having the most capacity to increase efficiency.

Over the course of growing a business it is not uncommon to become reliant on a variety of systems and software packages. Increasingly though it is being recognised that in order for technology to be able to drive streamlining, it is necessary to streamline the systems themselves.

2013 Adviser of the Year Jenny Brown says one of the most valuable exercises she put her business through was the consolidation of her systems. After thoroughly researching the market Jenny settled on a solution that was able to automate everything from plan preparation and ongoing client management to business reporting. The same system has customizable communication templates and allows the integration of social media activity and video content, in terms of the sending and the monitoring of engagement.

Technology is also critical to delivering an improved and more consistent customer experience, with online client access and mobile device friendliness important considerations that can drive efficiency and be a source of competitive advantage.

Other areas where technology can drive significant efficiency gains include access to daily data feeds and the online services offered by many insurers, such as renewal and application tracking.

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This is an extract from a collection of business improvement tips for advisers, launched at Zurich’s Trax2Success national roadshow, featuring the 2013 AFA Adviser of the year Jenny Brown.

Click here to read Hot business tip number 1: Look after yourself and your staff

Click here to read Hot business tip number 2: Survey your clients

Click here to read Hot business tip number 3: Place a higher value on your time

Click here to read Hot business tip number 4: Review your client onboarding process

Click here to read Hot business tip number 5: Adopt an estate planning methodology across your business

Click here to read Hot business tip number 6: Tailor your communication strategy by client generation

Click here to read Hot business tip no number 7: Change your approach to review meetings

Click here to read Hot business tip number 8: Create a differentiated service offering (segment your client base)

Click here to read Hot business tip number 9: Set up a Board of Advice

Click here to read Hot business tip number10: Develop a client retention strategy

Click here to read Hot business tip number 11: Run a program where staff drive improvements

Click here to read Hot business tip number. 12: Build your emotional intelligence

Click here to read Hot business tip number. 13: Go Social

Click here to read Hot business tip number. 14: Get better at handling objections

Click here to read Hot business tip number. 15: Create stronger referral sources

Click here to read Hot business tip number. 16: Set up a Google account

Click here to read Hot business tip number. 17: Learn from leading advisers

Click here to read Hot business tip number 19: Improve your office environment

Click here to read Hot business tip number 20: Develop a great value proposition

Click here to read Hot business tip number 21: Make more use of video in your business

Click here to read Hot business tip number 22: Optimise your website for mobile

Click here to read Hot business tip number 23: Have a marketing plan

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